Traditional enterprises are optimistic about the development trend of Internet

Abstract: The Internet marketing concept of the outbreak of more traditional enterprises to turn to the development of the Internet, the traditional enterprises are very optimistic about the development of the Internet, want to obtain greater profits from it. and internet companies as the Internet service industry is also very optimistic about traditional enterprises

Internet marketing concept of the outbreak of more traditional enterprises to turn to the development of the Internet, the traditional enterprises are very optimistic about the development of the Internet, want to obtain greater profits from it. and internet enterprises as the Internet service industry is also very optimistic about traditional enterprises, because the Internet enterprises can be from the traditional enterprises to obtain greater benefits, Internet enterprises users are grassroots netizens and traditional enterprises.

First, Internet enterprises to obtain a large number of grassroots users, until the accumulation of user development to a certain time will change the development strategy, for enterprise users, thus from ordinary users to lock enterprise users, Internet enterprises for traditional enterprises to provide customized version of the service, personalized service, open Network marketing new situation, With the help of Internet Enterprise's own platform to locate the development direction of the traditional enterprise. However, the establishment of service platform, how to truly help the development of traditional enterprises in favor of their own platform development, there is a good platform, but also has the Internet enterprise's failure.

Weibo, there are Sina Weibo and Tencent Weibo two major microblogging, where we are targeted at the grassroots and enterprises, because their characteristics are more obvious, but when we mention micro-blog, more grassroots and enterprises think of Sina Weibo, because Sina Weibo has his own strong media attributes, users, interactive, high information, Refreshing fast, fast propagation, high forwarding rate, easy to use, the user's high viscosity, these characteristics are enough to make the enterprise jealous, because the platform can be spread through the micro-blogging enterprise commodity information, so there is a grassroots small, large, enterprise number.

The grass-roots trumpet is used for forwarding, commenting, mutual powder, do the key content composed of grassroots micro-blog Interactive group, slowly growing up a large size, these large characteristics is to accumulate already have millions of fans, large can be in micro Bo platform through the release, forwarding enterprise information to the Enterprise users levy a certain fee, thereby profiteering, Finally by Sina Weibo official collective ban.

Sina Weibo's development direction is also ultimately positioned in the service of traditional enterprises, Sina Weibo from the beginning has been aware of the needs of the traditional enterprise users, but eager to find the micro-blog profit model and under the micro-broad profit pressure and has not given the direction of the service enterprises to take a definition, thereby reducing their own development space.

Sina Weibo can be charged to the enterprise users, to provide the relevant customized version, personalized service, but has been unable to find the charging point, it can be said that the positioning of their own is not clear. From another point of view, Sina Weibo has been locked by the grassroots users, from the back of the user opened the VIP service, Sina Weibo for the VIP users to provide a specific personalized function, Sina Micro Bo believes that grassroots users than enterprise users, for the sake of ordinary users, to provide the core function and demand of the function , this is true, but enterprise users can not enjoy VIP service, but free to provide enterprise-specific version of the microblog, you can say that Enterprise Weibo is a major failure of Sina, and Tencent Weibo has been watching the change, to defend the attack to force.

Using the development trend of the Internet to develop its own brand, in order to expand the influence, without social and communication. The best way to communicate and socialize is, of course, Tencent, Tencent QQ developed 700 million of ordinary users, in order to make Tencent QQ has the ability to communicate brand, to produce a leap effect, his next goal is the enterprise, for the enterprise embodies the brand effect, for enterprises to achieve marketing purposes, for enterprises to open 0 distance, For enterprises to expand more users, this is the Enterprise QQ.

Tencent QQ for the enterprise to provide specific services, the early provision: Enterprise QQ number, enterprise QQ space, Enterprise QQ mailbox, enterprise software for the communication of QQ, QQ Group Enterprise, Enterprise QQ Office, Enterprise QQ number limit breakthrough, online customer service 0 distance and other services, the later unified upgrade for marketing QQ, The use of a charging model for business services, Enterprise QQ reply is the way of customer service, different from the regular QQ communication, from the promotion to communication increased the difficulty of communication, from the point of view of pay increased the cost of enterprise communication, enterprises from the promotion of enterprise QQ at the same time, itself is to highlight the influence of the brand, The result is that ordinary users mistakenly believe that the service of advertising, thus refusing to connect with business friends, so as to further increase the cost of enterprise QQ, leading enterprises to give up Enterprise QQ, the Enterprise QQ is a big failure of Tencent.