Traditional enterprises do not good electric dealers do not blame the "gene", the human error is the essence!

Many electric companies often laugh at the fact that the traditional enterprise does not do well because there is no electric quotient gene, the gene is a very empty word, the same problem will happen to PC electric business. The more successful the PC business, the performance of the mobile end may not be good-looking, but will be due to the success of PC dealers are bound.

The traditional enterprise here, is relative to the new business, such as doing offline retail business relative to do online retail, do PC electric business relative to do mobile electricity quotient, do O2O relative to do.

Traditional enterprises in the development of new business, the habit of the old business Reggie singled out to lead. Theoretically yes, Reggie has had the experience of successful cases, whether it is business skills, or the company's familiarity with the candidate, but often this is the disadvantage, because the limitations of the people themselves are very large, often by past experience bound.

I still think that, since it is a new business, although it is the same in nature, but in the form of expression, and even the depth of expression, will be different, otherwise how it will form a new trend?

So those who succeed in traditional business will take old thinking to do new business. For example, the traditional media pay attention to the tall, but you put the big on the new media to try to see someone ignore you?

Also is not, the key is to see whether he is executive type, or pioneering, if it is the executive type, is completely by the old mode of training, such people even if it is to open up new business, but also old thinking.

Who has the ability to perform well? A deep understanding of the strategy, and the standardization of each action to the extreme of people, such people, do the old business is completely no problem, but it is difficult to expect him to have something new appear.

If you can, you can use new people. You see now those hot app, basically not all is make out of the forums? Have you ever heard of a whenever that has made a very hot app?

, he is in the traditional mode is by pioneering and growing up, his bones are naturally rebellious, so in the face of new business, they will not allow themselves to do according to the old ideas, otherwise they will feel particularly no meaning.

This is pioneering people's bones, no one can erase, if it is erased, it means that this person is not a real pioneering.

Personal advice is to try not to, the more the thinking of the people, the more adverse to the development of new business. They will soon be doing their business in a regression line, moving towards the existing lines of business.

For example, to do online retail and offline retail, did not hear which offline retail, is not paying attention to the single product profit, but to do what user loyalty training. But online retail to do so in trouble, according to this idea, you will find how to do a loss, how to do is not cost-effective.

Of course, the executive strong person, may be able to make profit, and then patted the chest and the boss said, you see, the bottom line of the new business I feel. The boss thought, my big head can only do so, explain the potential of new business is so ah, so hastily give up. Think about it.

Why does China's 3,000-year history rotate from one dynasty to another? Because anything new will be crushed by the wheel of history and turned into something old. But not everyone's thinking can keep up with the development of a new era, so it will be eliminated by something else.

The same is true of a business. Whether it is in the past to coax the suning appliances, or the latest rise of the Jingdong, will slowly be reduced to the old business, this is due to the limitations of the people themselves.

An enterprise, a person, want to keep up with the times, to connect the atmosphere is very important, can really drill into the new business, like young people to play him, experience him, can grasp the nature of the new business, make up with the strategy of the Times.

For example, the company to do micro-credit marketing, your boss, your senior executives do not play micro-letter, are not micro-letter depth users, why do you make the right micro-credit marketing strategy? For a very simple reason, the most disseminated in the micro-letter is the information, rather than merchandise information, this and Taobao cat electric business is different. Taobao Day Cat Ads landing page is mostly the details of the page, are talking about the product is very good, users also eat this set, because the user Taobao most of the shopping.

Then try this on the micro-letter and see how much ROI you have. So after the introduction of micro-credit, the real can stick to invest in the business, including the previous art dragon and so on, are not deeply understand the essence of micro-letter caused.

Here, I am not going to say who is not, or that sentence, history will be the new things to iterate into the old things, one day I will also be iterated into a relic, since you want to do something new, that must find new people, the premise is that you must be new, otherwise you will put the right to new people, old man, Advice to watch and learn.

Juakiping, a feeling of "the code word Person", at present is the Tiger sniff, Baidu Hundred, Sohu It's columnist, walks through the traditional profession, after the PC electricity quotient, now in the mobile electricity merchant takes root, the current practice work is through the micro-letter marketing team to get through O2O; micro-credit public number "yingxiao00544" Will share this experience, personal micro-signal "chen-jiping" will share the fragmentation of this perspective. Weibo: "Juakiping-electric dealers" will be based on the power of the hot spots to express their views.