Traditional enterprises do the internet need to know a good domain name with less effort

China (ename.cn) September 24, "I now look at the site domain name to know that the company is not a company with internet genes," Rong Tao Network founder Zhouhan in a media interview said. Domain name is not only a convenient access to the site of an intermediary, the site as a whole façade, as Zhouhan said, the quality of the domain name is to judge whether a company has the Internet gene is an important measure of standards, but for most of the transition from the traditional enterprise Internet Enterprises, domain name choice is a thorn in their hearts.

Site ranking: A good domain name with less effort

It is understood that Zhouhan entered the Internet in 2006 after the door, began to explore and explore the domain name industry, and consciously to obtain the acquisition of network Credit field of fine domain names. However, although Zhouhan know the essence of the domain name, understand a good domain name for a site's importance, but his founder of the network enabled creative domain name roadoor.com on-line, but has not been replaced.

Zhouhan founded in April 2009, "Rong Road network", known as the domestic initiative of the model, OFA model of the loan platform, but the official website domain name roadoor.com obviously not ideal. Zhouhanzeng Frankly, concise, easy to remember is the most important two internet features, and "Rong road network" domain name roadoor.com do not have, he said "this is the traditional people do the Internet the most easy to make mistakes."

People who know wisdom, self-knowledge, Zhouhan since clear "Rong road network" official website domain name is not ideal, why not choose to buy a good domain name to replace? This is really difficult to understand, should the old saying "just say no to practice false"? or Zhouhan already started to prepare the new domain name?

From the current domestic network loans ranking data to look at the top of the site, the official website domain name is more concise. The same is the 2009 on-line Easy Credit Network, the domain name edai.com, the website average monthly rank is 18296, by contrast, the roadoor.com net average monthly rank 43103, and "easy loan China" as the net loan industry earliest platform, official website domain name is not pinyin or the letter, But the creative combination of domain name loanchina.com, now the site has been other network loan platform flooded.

However, there are netizens questioned, users in search engines such as Baidu directly enter the Chinese name of the site, and then find the official website to click in, not with the user directly search the domain name to visit the target site the same effect? The difference is that the behavior of the former means that the enterprise wants to rank ahead, May need to pay a high search engine promotion bidding costs, and for users, if the target site search engine rankings, we must patiently search for some, and may enter the fishing site, there are great security risks.

But if users remember the site's domain name, you can directly enter access, and a good domain name, the site rankings to improve the effectiveness of a multiplier. Users search the site from the search bar, not only loss of traffic, but also increase the user access to the process of operation steps. There is a person to remember the domain name, you can easily directly in the address bar input access, improve traffic.

But this also means that enterprises in the choice of domain name, not only with the brand, but also to brief good memory, to prevent users from remembering mistakes.

Internet thinking: Better domain name

Domain name is one of the basic resources of Internet, it is especially important to Internet enterprise. Good domain name set scarcity and uniqueness in one, the increasingly development of the Internet now, its value will become increasingly prominent. In particular, the electric business site, a lot of stubborn to keep the original complex domain name, gradually fade out of the mass vision.

Jingdong changed the domain name a lot, and from now the Beijing-East sign look, JD.com peremptory already is the Beijing-east symbol, must follow in * * next. Domain name JD.com Global site ranking of 552, and Amazon China domain name amazon.cn Average monthly ranking of 419. Have to say, compared to the English word "Amazon", Amazon bought the domain name z.cn jump to Amazon China, for its traffic added a lot of credit.

and a number of the original domain name for the whole spell yihaodain.com, although good to remember, but slightly longer, a store so acquired 3 letter domain name yhd.com as the official website domain name. Including the only product will, the original domain name by "only product will" Homophonic "VIP" and shopping in English word "shop" composition, has been replaced by domain name vip.com.

On Weibo, a netizen also said, "Most enterprises do not have the awareness of the electric quotient, they can spend 1 days hundreds of thousands of, millions of advertising costs, but reluctant to change a good domain name." Funny funny! Lei Small rice Company, the first step is to select Millet trademarks, purchase xiaomi.com domain name. Lei said, the domain name can not get down, the company do not do! This is the real Internet thinking!

such as every guest, the original domain name vancl.com was spit for many years, but the old unmoved, stubbornly adhere to this domain name for many years, until this year, finally shot to take the domain name fanke.com, this great acclaim for the future development, paved a broader road.

But also adhere to the original complex domain name, such as Dream Bazaar domain name moonbasa.com, is "dream Bazaar" three words of the homophonic creative domain name, difficult to remember and easy to confuse, there are Massamasso domain name masamaso.com, finally "so" is "cable" homophonic, it is easy to make users will be the domain name " Masamasuo.com ". These sites are also not very optimistic about the rankings, gradually "the people".

Although they have already entered the internet early, they cling to the form of many years ago, without taking into account the changing habits of Chinese people, and the net ideas of traditional industries. The so-called good domain name, the first best or. COM OR. cn This kind of public more familiar suffix, followed by the shorter the more valuable, and finally the meaning of the appropriate corporate brand.

Enterprises to win a domain name, basically as long as the renewal and security work does not make mistakes, this domain name is held for a long time. In the future development process, the good domain name to the enterprise image establishment, the market promotion and the product service promotion, the brand Protection, the website traffic is vital. And the domain name has uniqueness, is also one of enterprise's assets.

The importance of the choice of domain names, is the so-called layman to see the lively, knowledgeable to see the doorway, the layman is to see the millions of domain name transactions, the experts can see the future of the company in the field of Internet prospects. Traditional thinking people and the internet thinking of the difference between people, from what they choose to build a site, you can inkling.