Traditional enterprises have to learn to plug themselves into the wings of the electrical business

This February, Wanda announced its foray into the electricity business. In the industry to its success or failure, we want to see: the traditional enterprises to enter the electric business is a necessity! We know that in the mature business area, the competition rule is "fish, fast fish eat slow fish", the traditional enterprise competes is the volume, the detail, the fund. This means that startups develop in a traditional way, slow and difficult. Since 2010, the traditional business enterprise Suning, Gome, and even the real estate industry Wanda has squeezed into the internet, why?

For traditional large enterprises, electronic business means vigor and rebirth. Enterprises and people have the same life cycle, with the development of the organization and product life cycle to advance, falling. Only from 1980, we watched a company rise and fall. Death is nothing more than: the death of the product, such as the vigorous television production enterprises, the management of death, such as the Hoot wind and cloud, marketing death, such as traditional food manufacturing.

For small micro-enterprises, electronic business means opportunity. After more than 10 years of electrical business, if the enterprise in this market, outsiders must not be expected: most of them are the least resources, the least money of grassroots entrepreneurs. Today, although the industry's dividend period is coming to an end, how can it be seen in other areas where the scale of the electricity market continues to grow at a geometric level and the goods can buy limbo? A friend of Ningbo in Taobao after the summary said: The sale does not worry, the goods as long as on to the cost, sales not as a problem, worry is how to produce.

In fact, many people in traditional enterprises often regard the network as a fast marketing tool, ignoring the more important value of the Internet in brand, management and service. I have summed up this: three-stream network business to do sales, second-rate network business to build brands, first-class network Chamber of Commerce interaction. Real cattle network business, know that the Internet and traditional production and management technology, with the network to enhance the management level, through the network to disseminate corporate brand, through the network to achieve customer-centric development, production, marketing system. The real electric business, is not to build a website, open shop so simple. In short, there are website construction, marketing promotion, distribution channels to warehousing logistics and other links.

Electronic business opportunities are fleeting, different enterprises have different strategies:

If you are a small micro-enterprise, you should do your own plan. You will face great difficulties that no one will do. In fact, the solution is very simple: to participate in training and industry exchanges to learn, no one to do on their own learning while groping. Countless Taobao big sellers experience tells us: the most competent customer service is often the boss and the wife.

If you belong to a large and medium-sized enterprise, you can consider hiring a professional team, cooperation, subcontracting or complete outsourcing. Suning easy to buy IBM, Haier, Motorola, Logitech, Golden Elephant will be outsourced to have 11 electrical business outsourcing service Experience hing long letter Tatsu. Do not laugh at these big crocodile silly, do not think that they can, mature entrepreneurs and managers understand a truth: not detours is the nearest road.

Over the years the rapid development of domestic electricity companies tell us: the electric business industry will soon become professional competition, the details of the industry. The most important thing for an enterprise to plug into the electric dealer's wings is to act immediately.