Traditional enterprises pay more and more attention to the importance of Internet to enterprises, especially the rapid development of mobile internet

With the rapid development of the Internet, traditional enterprises pay more and more attention to the importance of the Internet to enterprises, especially the rapid development of mobile Internet, so that some companies are still using traditional marketing methods of enterprises also began to be unable to live through the mobile internet to marketing. According to incomplete data, the traditional enterprises in any city in China have started to use the Internet to build stations, through the website to combine the culture, information, products and so on, and then unified packaging good on the site and show to the user.

Take three-tier cities, 95% of the traditional enterprises are using the site to bring orders for enterprises, so the Internet for traditional enterprise marketing is not allowed to ignore one thing. Therefore, since the traditional enterprise has the enterprise website, then must let the website horse Pentium in the search engine, lets the broad user search more keywords to find the website and urges the consumption, therefore the enterprise starts to recruit the professional (unprofessional) the SEO personnel.

Of course, the traditional enterprise will be professional SEO personnel recruit, its daily work is to optimize the site, to say that the breakdown includes: Data analysis, content optimization, outside the chain construction, product promotion, website maintenance, etc., which is now a traditional enterprise professional SEO personnel is a must work. Perhaps many of the traditional enterprise's optimizer will be very impressed when they see these why the author said the work and their own so similar, but not every enterprise is so I do not dare to guarantee, I only know that a lot of traditional enterprise optimization site is so much work, many have no, less.

Therefore, from this point can be seen, if a professional SEO personnel to a traditional enterprise to work will encounter these two problems:

1, enterprises feel that spending so much money to optimize personnel, not cost-effective in the cost, after all, SEO can not be quick results, also can not quickly bring orders;

2, this SEO personnel only serve in this one enterprise, feel energy use not complete, development space is also limited, let alone SEO ranking always after SEM rank.

So, the author believes that these two problems are not only now said, but also many enterprises SEO practitioners have encountered problems, because the author has been in the enterprise, to this also understand some. The following is Huangzhonglai and everyone together to discuss the problems of the two practitioners depressed.

One, this enterprise thinks spends so much money to invite such a person, cost is not cost-effective

First of all, the enterprise feel that spend so much money to please such a person, in the cost of it is not cost-effective, after all, SEO does not see the quick results, but also can not quickly bring orders, so some business owners will consider this situation, and then the SEO personnel control of the wage limit. In addition, some business owners will also consider this, the original enterprise has been burning the auction, the latter did not burn bidding but please come to a professional SEO personnel, so put the money to put the bid on the SEO, so you can save the bid and pay attention to SEO. However, there are still a lot of companies think that the cost is not cost-effective.

Say a more classic case: the author of a friend every day with the author complained that they suffer in the enterprise, just into the enterprise treatment is very good, slowly treatment began to weaken, the reason is that the SEO has been a few months of the company's website has not been effective, ranking did not go up, the weight did not go up, flow did not All sorts of reasons cause the enterprise thinks spends so much money to invite him to do SEO for the Enterprise website, the result cannot quick effect, also cannot bring the order quickly, this cost is not good at all costs, still be inferior to do bidding, at least the bidding can quick effect and quick out single. The author's friends so far have not had a good day, because the rankings, weights, traffic, and so on came down again, because the instability so business owners often talk to him.

Second, this seoer only serves this enterprise, the feeling energy uses not to finish, the development space also is limited

Then, this seoer only serves this enterprise, the feeling energy uses not to finish, the development space also is limited, moreover the SEO rank always after the SEM rank. Of course, some SEO personnel often face such a problem, the author once in the enterprise once faced with such a problem, after all, do the technology is very arrogant, feel that they will be a little bit of technology in that arrogant. In fact, now the company's SEO staff feel their energy use, and the development of space is also very limited, these authors can understand, because the enterprise is so, if all day to make a person in the enterprise to do optimization, who are unwilling, will eventually job-hopping to other places to work.

To say a more classic case: I myself a few years ago in a traditional food enterprises to work, mainly responsible for a user without experience of the broken site, every day is to write articles, hair outside the chain, data analysis, the last site was the author to do the weight of 4, traffic thousands of tens of thousands of down is not bad, This flow is also due to a large number of long tail words out of effect. After a long time, I think that I have been serving this enterprise, feel the energy used, and all do the most powerful technology, the development of space is gone, the most important SEO is the best, competitive bidding a burning money, SEO rankings have been in the SEM rankings, people think all feel boring. Of course, later the author job-hopping, to seek a better space for development.

Third, to the traditional enterprise SEO practitioners of some suggestions, for reference only

I suggest: if SEO personnel in the enterprise encounter these two problems, in fact, can be patient to treat these two problems. such as the first question, you can improve their SEO and break through the bottleneck, so that the effect of SEO in the shortest possible time changes, the world is not impossible, as long as not motivated, so to refuel. If the second question, if really feel that their energy use, there is no room for development, the author of the proposal is to change jobs, better companies to develop, do not hang in a tree crooked neck, or you can never get new knowledge. Of course, this is only my personal advice, only for your reference ha.

Written at the end:

After reading this article, I believe that the vast majority of traditional enterprise SEO practitioners will feel that they and the author have resonance, and this article only explains the pain of the enterprise SEO personnel outbound and let the practitioners depressed problem, if these two problems can be overcome, I believe that the Enterprise SEO personnel will soon be free, Perhaps this just need to insist and willpower, unless Baidu search engine very distressed you.