Traditional enterprises should not excessively pursue mobile internet marketing

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The mobile internet is a "virgin land" to be developed, with entrepreneurs and traditional companies flocking to the mobile internet in the 2102, but only a handful of them are currently profitable on the mobile internet. In particular, some traditional companies are starting to aim at the profits of the mobile internet, but it is really worth spending so much money on the mobile internet side? Where is the profit point of the traditional enterprise? will its customer base be able to find the enterprise by moving the end? It is true that the Internet is now in a period of rapid development In particular, mobile Internet traffic has increased significantly, but this does not affect the amount of traffic on the Internet side. Excessive pursuit of new, the pursuit of follow the trend, the pursuit of fashion, only the end of the book.

As a traditional enterprise, its profit point or in the Internet, mobile Internet to bring less traffic, of course, not without, but mobile internet marketing is not our traditional business marketing focus, Internet marketing is a very long-term, very large system, A few traditional enterprises dare to say that their internet marketing to achieve the ultimate? No one dares to say such a big boast, so I think the traditional enterprises should still do their own "part" work, Network marketing.

Why do we say that the profit model of mobile internet is not suitable for traditional enterprises?

First, the mobile end of the flow of less. Why say less? For example, I sell machinery, in order to follow suit to engage in mobile internet marketing, even if the mobile end is good, and how much traffic? How many people will buy the machines by mobile Internet? A machine less than thousands of yuan, more than hundreds of thousands of millions of, through the mobile end of the search can deal? obviously not. And what if we add these inputs on the mobile side to Internet marketing? The result will be different.

Second, the mobile side of the trust problem. Traditional enterprises are not as cheap as electricity, generally involved in the price of more than thousands of yuan, the user will go through the mobile end to buy your products? If you buy this product by yourself, do you dare to believe it? So trust is a big problem.

Third, management issues. Since the mobile end of the marketing system, it must be like the network Marketing to manage, management words and needs of manpower, material resources, financial resources, and this may also affect the enterprise's own marketing system, new investment will involve new management issues.

Four, mobile end marketing difficult. So far, few traditional companies have been successful on the mobile side, so too much investment is not necessarily rewarded. It is too difficult to create a new profit point in this unprecedented situation. For companies that like innovation, maybe you can try.

At present, Internet marketing is not in a period that has been extremely inflated, only as a development, traditional enterprises in this aspect of the marketing is also very monotonous, even many traditional enterprises have not dabbled in network marketing. The current mainstream enterprise marketing is the way SEO and SEM, in fact, there are many ways to network marketing, not just limited to the current number of marketing models, but if it is to open up mobile internet marketing model, it is a bit of "stones" feeling, traditional enterprises more suitable for steady marketing mode, In the existing Internet marketing port to marketing, rather than mobile internet side, new things do not apply to traditional enterprises.

Network Marketing Enterprises should know that the cost of network marketing is much lower than offline marketing, but the profit is very high, so the enterprise began to follow the network marketing, network Marketing to the bottleneck, and began to follow the mobile internet marketing, whether or not suitable for themselves, just feel that others do their own to do, so how can we innovate?

Mobile Internet marketing is more suitable for new start-up companies, they need new things to gain benefits, and traditional enterprises in this respect does not prevail, so do a good job of network marketing can.

About Network Marketing, the author again here hint, once a person pattern already not suitable for the network marketing now, more is the team to give the enterprise to do the network marketing, because the competition is increasing, a person's energy is limited, want in this kind of experience to obtain the huge profit space to be very difficult, And the team has more space to operate the traditional enterprise network marketing, brand marketing and so on, and the team is more suitable for the long-term development of enterprises, the current network marketing is the world of the team, the formation of a good network operation team, can let the enterprise in the development of the future occupies an advantage.

Summing up the above point of view: the traditional enterprises in the existing Internet marketing, brand marketing, and more investment, and should not be the same as to do mobile internet marketing. "Eat a bowl to look in the pot" is very difficult to have a big breakthrough, should be done on the basis of the present, do fine, like Ma Yun and Liu split the existing 178.html "> Group business, do" small and beautiful. Article Source: http://www.js-huoyun.com/reprint please explain.