Traditional enterprises should pursue the trend or focus on the electric business bubble

Source: Internet
Author: User
Keywords Traditional enterprise electric dealer or Apple

The 2011 electricity market is like a roller coaster, and the market trend is rapidly falling from the peak. When the market bubble burst, the most hurt is not the investment of wasted VC, it's not the dead electric business--they have a chance to change a vest. The most injured is the traditional enterprises, they have to face the rules of the market, have to pick up the damage to their electric business channels, after all, the electric business is still the future trend.

In such an awkward situation, how can the traditional enterprises reposition the electric quotient?

1. What is the lesson of the traditional enterprise under the electric business bubble?

First, we must reflect. Jingdong Mall Liu has personally written blog, said that the essence of electricity is to eliminate intermediate links to bring the overall channel cost reduction, thus benefiting the community. However, in Jingdong Mall with Low-cost Strategy Horse Rodeo Process, we only see domineering, did not see the slightest advantage of the electricity quotient.

Some of the traditional enterprises to eat crabs from the construction of the electric business sector, but also deep in the swamp: not to get the expected channel sales, is a new channel to flash a waist.

Can be summed up: follow the best, unless they understand the core of the operation of the electrical business and establish a high executive Power Corps team. Bow to the electric business channel, will not embark on the "Su Ning, Gome" Slaughter the old road? Therefore, it is necessary to reposition the status and significance of the electric business in the development of enterprises.

2. The revelation of Apple's success to traditional enterprises

We can learn a lot from Apple's brilliance over the past decade as the great jobs curtain call. "Apple has been in the inventory crisis, the inventory of finished goods worth as much as 700 million U.S. dollars, the annual inventory turnover is less than 13 times." One of the key actions Mr Jobs has taken to save Apple is to solve supply chain management problems. Now, Apple is implementing demand-oriented pragmatic design innovation, differentiated sales channels, streamlining inventories, outsourcing non-core business and building supply chain alliances, and so on, have developed a rapid link between suppliers, companies and customers, confirming that the supply chain, which relies not solely on low-cost strategies, can also be an enviable achievement. "(selected from Apple's Supply chain Management World")

Although Apple's outsourcing production has often been criticized for developing countries, the move proved to be practical. As far as the electric business is concerned, is the traditional enterprise's electric business the core business or the Non-core business? Is it worth a lot of money for the electricity business? Even if you find an expert in the industry, does management know how to handle this business?

3, reshape their own industrial chain structure to bring more vitality to enterprises

The revelation Apple brings to the enterprise is the Non-core business firm outsourcing, the main strength of the enterprise into the core business. In this way, the enterprise can be professional and focus on the most important things, and have the energy to continue to innovate in the core business areas.

I wonder whether the domestic traditional enterprises that have been lost in their eyes by the electric business bubble have carefully compared: how much is the input-output ratio of the new electric Corps team and the outsourced electric business?

4, the electric business outsourcing brings the new opportunity to the traditional enterprise

From the recent Electronic business information, different areas of business is ice and fire double days. On the one hand, the emerging channels to burn money swept the situation has been curbed, the industry has been laying off and the wolf to the early warning; On the other hand, the business of outsourcing enterprises is booming, a prosperous. For example, the domestic electric business outsourcing leading Enterprises Hing long letter Tatsu annual turnover has exceeded 500 million, in addition to the inherent mobile phone business (Nokia, Motorola, Sony Ericsson, Dopod, HTC, etc.), this year has expanded the field of outsourcing to Logitech, Radiant, Bersin Dogger and other clothing, daily necessities well-known brands.

To sum up, we reflect on the development of electric business, is not to ask ourselves: First, BR era has passed? Should future business forget BR and service? Second, how to locate the status of the electrical business in the enterprise? How to keep up with the development of the electric business? Third, in innovation and focus, the core positioning of enterprises how to determine?

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