Traditional fast sales net to promote the promotion of beverage giants Bright

With the advent of the summer, the public's demand for the beverage market gradually increased. So, as a traditional fast-selling products, in the Internet age, if you still use some of the old-fashioned marketing means, it is certainly not workable, at least the marketing effect to a large discount. Especially the traditional fast-selling products such as beverages, because their target audience is middle-aged and young people, more need the depth of net, and the Internet embrace.

The traditional fast-selling products to the Internet this hurdle, difficult and easy, drinks are not as rampant as the internet, really we often drink so many brands, unity, Master Kang, Jian Li Bao, Red Bull, Coca-Cola, in fact, the situation and bat (Baidu Ali Tencent) almost, but the drink is basically on the same route. Beverage Products Net fast sales, nothing more than is a "new" word, to see who has novelty, to see who has new ideas.

The author compared several popular beverages in some ways and means of promotion, first look at their commonly used promotional methods: such as Jian Li Bao's "SMS win Grand Prize, good ceremony every day to send" activities, the prizes are Samsung Galaxynoteⅱ, Ipadmini, 38 dollars Alipay Gift Package 1; Coca-Cola points for gifts, Big Lottery event, Master Kang's unveiling has surprises and other activities, these activities are mostly the same, but in the process of embracing the Internet, do the most successful when it is Jian Li Bao.

Jian Li Bao in the 2013 award-winning promotions, the topic is most clear, the intensity is also bigger than before, especially uses the current fiery some electronic product and the payment treasure and so on attracts the young people to participate, the Jian Li Bao's official micro bo @ Jian Li Bao Sports beverage, on-line only two months, the fan has exceeded 500,000, and # Jian Li Bao SMS win the Grand prize good gift every day Send # topic, in Weibo has also attracted millions of forwarding and discussion. Shows its popularity!

Our analysis of the strength of the PO is in this fast-selling activities to achieve success factors:

① approached the electric dealer. At present, almost all people believe that E-commerce is the best profit model of the Internet, foreign Amazon, domestic Taobao, cat, as the traditional fast-selling beverage industry and E-commerce is how to combine it? such as 38 yuan to pay treasure gift package, and shop 1th, only the product will, the 1th color, such as cooperation and mutual benefit, the use of E-commerce platform, to create a new marketing model, sticky users, the UGC mode of electricity is Word-of-mouth and users, users of the product spread, so that users themselves get benefits, this is one of the successful means.

② the innovation of marketing way. such as the site's activities minisite, in the corporate website page put on their latest activities, some well-known enterprises of the site itself is very large, the site's activities minisite can let users the first time to know the site's activities such as information, not the activities of the situation. Official microblogging, forum, news, reds and opinion leaders to help push the full network of resources, such as synchronization integration, synchronous promotion, there are users of the place there is a market, even the traditional beverage industry, but also need to use the whole network of marketing promotion, not in a tree "hanged", the uncertainty of the fast-selling users must be in the presence of users, It does not have the same high precision as some products, only "spread the big net".

③ line under the combination of online. O2O mode was once advocated by the hustle and bustle of the supremacy, but the real O2O do well, or can be very good use of O2O mode of marketing business is not many. It is reported that Jian Li Bao this activity online ads such as shop posters, TV ads, on-line use of the whole network marketing, line online under the combination of the line hit the plate brand awareness, online again bonded, this is one of the O2O mode.

④ the charm of the prize. Some enterprises or products in the marketing of Word-of-mouth to build a good, but the quality of the product itself is not high, or not in line with the publicity, it is difficult to attract user participation, a little "trickery" suspicion. Jian Li Bao in the event of the setting of prizes, can be digital, networking, online shopping, fashion, trendy, and "young" this internet mainstream group "play into a group", in the user's capture, can get out of the "open cover to send a bottle" of the ancient mode, which is also one of the conditions of success.

Social Network Marketing as a booster

In fact, the root cause of the success of this fast-selling campaign is the rational use of social network marketing, in this social network rampant today, micro-blogging and other social networking tools is the key to the success of major enterprises marketing, including the youth film, Chinese partners and other films of success, are inseparable from the microblogging of this social marketing tool. With the social media for the gradual integration of people's lives, micro-bo This media is a strong tool by the major traditional enterprises to use, many successful products can be seen on the micro-Bo figure.

In interpreting the 2013 Q1 quarterly earnings, Sina CEO Charles Chao said Sina Weibo registered users up to 536 million, microblogging day active users reached 49.8 million, Weibo has become a social life indispensable tools, Jian Li Bao in the fast-selling activities in the micro-blog has been forwarded and commented over million, fans also break 500,000, the 500,000 of the fan circle is a good embodiment of the overall effect of the fast sales of Jian Li Bao. At the same time for its follow-up network marketing to lay a good foundation for the audience.

About social Network Marketing, there may be many companies in the wait-and-see state, but the fact is the best proof that the traditional industry of beverages are beginning to exert force on this, more enterprises should go to social network marketing, fresh, fruit, agriculture, are beginning to enter the social network microblogging, the Internet's charm unstoppable.