Traditional handset makers are going to spoil the millet.

Source: Internet
Author: User
Keywords Well still something that can

A few days ago Lei and Gree Mingzhu in the CCTV bet 1 billion bet five years after the millet sales can be more than Gree, Ray Department of many people and dozen chicken blood, the lottery is also a raise. I did not make any comment on this, because it is very simple, in my mind, an enterprise at least five years, can be said to continue to develop. For example, the Lei Department of the 2007 at the end of the establishment of the 08 development, once water is also billions of, taking into account the dozens of-dollar customer unit price, its user scale than millet better, now what?

As for Lei's speech at that time, there are also a lot of interesting things, such as their own research and development, made and the Phantom of the Nokia model of the phone. For example, and the world's best on behalf of the factory cooperation, Nanjing, Britain and China is not a foundry of millet, was almost a fart. Then someone read that millet sold well, not marketing, but http://www.aliyun.com/zixun/aggregation/8201.html "> product experience what the super expectations." I said you want to see how the user experience, to the millet mobile phone under the big micro-blog to see the comments are known, Lei General Weibo even closed the comment.

Then why does millet sell so much fire? I suddenly thought of another hot thing, bitcoin. In essence, this thing has no value, but because many people are willing to accept his payment, make it a world currency without State guarantee. Millet is the same, the first hunger marketing relatively scarce, the second has a large pile of rice noodles willing to pay. So we all love to rob, anyway, not even if, Rob to add money resell sell rice noodles, you really think everyone like AH. Even I advised a lot to get a bad friend, you direct micro-bo add money to sell it, why to repair it.

Huawei's mobile phone brand glory and independence, yesterday released two new mobile phones, one is the glory of 3C, a glory 3X, the former price 1G memory version 798, configuration across the line more than red meters, and the goods. Yu Chengdong Very honest, this is actually losing money, but the first 1 million units, we first lose. The extra money to buy red rice, it is estimated to be washed to buy 3 c. This is the most drastic, red rice and then stretched not to sell, it is estimated that the sale does not move. is not a bit of Amoy brand feeling, the first two years in Taobao wind Amoy brand in the traditional brand entry, began to decline, why? I have always said that cheap is not a brand, but a way of promotion. When there is a cheaper price, or the brand becomes more or less the same, consumers will resolutely abandon the cheap brand.

Recently, traditional manufacturers began to transform Internet marketing, such as ZTE and Beijing East began to customize the machine, Lenovo began to do fan privileges and Z-code, Huawei Glory began to play a direct allocation and pricing. From the conference, still want to imitate millet, but from the details, or a lot worse. For example, in a very good way to say that their partners a lot of time, has been downloaded 30 logo, a look, I do not know. Then began to say that their quality control, repair the world's lowest, is the general one-tenth times, incredibly such a good number does not match ppt, behind or 30 logo. Then said that their good quality, good signal, than other products strong several db, but also explained that one is strong three times times, the results of such a great data behind the PPT is a thumb, write the perfect quality or what. This ppt is too easy, a thumb through the PPT always, there is no point to their own advantages of digital emphasis on the meaning. So honest people learn to cheat, still difficult, but has taken this step, at least a great progress. Yu stressed that we are not a fever cell phone, we are the fever, because not too hot, too high also useless, these words is the truth, but said or some not good enough, so a 100 points of the good is made 70 points, millet can amount to 70 perlocution into 120 points, this is the gap. But this is not important, anyway, consumers can not understand, they can only read the price of 798, which is enough. Another point is that Huawei's ROM announced a 2-week upgrade, is already very close to the level of millet. In other words, millet is good at those things, all the families are learning, but the things that are good at, Millet is still not able to mechanics. This is a long, inertia after next year, the growth of millet is bound to slow down. For internet companies, it's almost impossible to grow at a high rate.

Huawei also has a meow Wang, very interesting, is the mobile power supply, 3G card and unlimited route integration, is a device, can be plugged into 3G card, you can charge, you can plug the cable output WiFi signal, you can plug the network cable with the inside of the 3G card online. I also had this device before, the battery is too small to use pain, this integrated mobile battery, standby time greatly increased. This thing has a battery before the friend talked to me, plus 3G module cost is very high, so Huawei press conference did not do any foreshadowing, directly issued after the price, it is estimated that the bottom of the cock silk are more than 400 price scare, did not play a stunning effect. If the accessories add up first to do a cost of more than 800, sell more than 400 ppt, it is estimated that the following will cheer.

Overall, Huawei's press conference is still a clear gap from millet, but compared to the previous omission, has made a lot of progress, at least than the glory of 3 of the conference to sell what bubble in the water cell phone is much stronger. When all the manufacturers are learning marketing, millet's core competitiveness is not much. A lot of people will say what MIUI, in fact this thing is not so important, millet mobile phone half sales from the line, rely on the channel in the push, the system or something, just a minority of obsessive-compulsive disorder, for most people, install a desktop software is very good. By the way, most of the users of Millet mobile phone, or 360 mobile phone assistant to download software.

So, the beginning of the article that bet, I think in two years will see the results.

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