Traditional handset makers want to rewrite past glories

New products from Nokia, Motorola and Sony Ericsson are also on the market as news of Apple's iPhone4 is on the go.　　Compared with previous years of pure product war, this year, the traditional handset manufacturers in the release of new products, but also began to pay more attention to marketing war, in order to through their own brand influence in the country to reshape the brilliant, to combat the impact of the upstart Apple. Nokia N8 first trial microblogging marketing "Nokia and Sina joint launch of the Nokia N8 mobile phone microblogging conference, within 7 hours that received micro-blog comments, forwarding 89,034, Nokia Sina official microblogging attention to reach 49277 people, the industry as a successful case of brand marketing. Http://t.sina.com.cn, a staff member at Sina Weibo, told reporters.　　And reporters in the country's largest encyclopedia class website interactive Encyclopedia also see, about micro-blog marketing related to the entry is very hot, every day there are many netizens concerned. It is reported that N8 is Nokia's latest product, is also the first to carry SYMBIAN3 system smartphone. Recently, Nokia N8 in the Nokia official website, Sina Weibo and other social networks in unprecedented innovative way to officially release, aroused the interest of the industry.　　In this webcast, Nokia introduced 3D video for the first time, tens of thousands of netizens can experience the 3D version of N8 introduction in front of the computer screen, and have the most direct understanding of Nokia N8 functions. Motorola's fully teamed operator Motorola recently released 3 new generation of "Ming" series 3G smartphones based on the Android operating system in Beijing.　　Strikingly, 3 new "Ming" smartphones support different 3G formats, including support for the MT810 of China Mobile's TD-SCDMA network, support for China Telecom's CDMA EV and GSM dual-network XT806, and A1680 to support the WCDMA network.　　According to marketing experts, including the launch of the 3 new "Ming" series of smartphones, Motorola in less than a year in China launched a smart terminal based on the Android system has increased to 11.　　The introduction of a new generation of "Ming" series 3G smartphones has enriched Motorola's Android smartphone product line. It is reported that the "Ming" series is Motorola has designed and created for China's classic and legendary.　　Motorola wants to use a new generation of "Ming" to continue its brilliance. Sony Ericsson has bet on smartphone Sony Ericsson has released its first TD-SCDMA phone in Beijing, and said it will join China Mobile in October to sell the phone. Burt Nordberg, Sony Ericsson's chief executive, said half of China's handsets were expected to become smartphones within 5 years, and Sony Ericsson would focus on high-end devices, along with other handset makers, to drive the shift.　　He also said he would not compete with rivals in tablet computing. China's smartphone shipments will increase this year, according to IDC estimates.50%, the smartphone accounted for the total number of mobile phone shipments of 11%. Hui Dysprosium, president of China Mobile Communications Group, said the launch of Sony Ericsson's first TD mobile phone a8i marks a new chapter in the partnership between China Mobile and Sony Ericsson.　　He said that a8i in line with the current China Mobile overall strategy, with "TD-SCDMA+CMMB" as the representative, consumers are continuously access to music, video, download and other entertainment applications through the TD-SCDMA platform. Commercial newspaper reporter Kim Cho-li/wen