Traditional home textile industry enters the era of network marketing

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Since the reform and opening-up, Nantong's home textile industry to bedding processing, production, sales representatives, to create a brilliant performance. Nantong has become one of the export bases of textiles and garments in China.

Home textile is the pillar-type industry with the most characteristic and development potential in Nantong. In order to create more home textile brand-name Enterprises, Nantong Home Textile Chamber of Commerce, Nantong Quality Supervision Bureau has done a lot of work. At present, with a certain scale of home textile enterprises about 1500, sales income of more than billion enterprises have more than 10, with independent brands have more than 200.

Nantong Home Textiles in the establishment of a few successful cases, such as Raleigh, Kai Shing, Treasure, Feather, Mingshu and other enterprises have chosen the star endorsement, television advertising, and other forms, although the cost of a lot, but its brand influence has been effectively improved. Recently, the Violet Home textile in Please star endorsement, its son brand "love her @ Good products" more creative choice with the new << dream of Red Mansions >> set up a strategic partnership, specifically for the new << Red mansions >> shooting scenes to provide tailor-made home textile props, This will be the promotion of its brand in the domestic play a very positive role, more winners in Nantong, a textile brand with a, Thinking ahead of the direct heavy acquisition of jiafang.cn domain names, the establishment of Home Textiles brand Promotion site, the use of the Internet's strong coverage and transmission speed, targeted to the textile brand to do integrated marketing promotion, home textile network cost less, publicity, the influence of a wide, this is also to create a famous home textile brand a major innovation.

Can see the home textile industry has entered the brand era, Nantong textile enterprises will be in Nantong Home Textile Chamber of Commerce under the active leadership to create more famous brands in China.