Traditional industries should use free resources as a gateway to internet marketing

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The internet is growing faster, the traditional industry looked at the envy also want to find new marketing opportunities on the Internet, most enterprises are to hear Baidu, Google or Alibaba and so on and so on the marketing phone and directly bought the company's ads, since I think this has entered the Internet marketing, but also on the internet to do promotion, In fact, this is often a waste of money, or the effect is not good, and affect the future of the Internet effect of confidence.

In fact, as a traditional industry, the most important thing is to understand first, and then learn to use the free resources, because you do not know the Internet, how to evaluate the effectiveness of advertising, my friend was a company in the past, they have an Alibaba account into the Internet, 2800 dollars a year and from the Internet for a year without an order, because no one has to log into this account, and no one to reply and deal with the problem, the leadership also since the promotion of the online to achieve the effect, to tell the truth I really do not understand how his results are evaluated.

When traditional industries enter the Internet, the best way is to learn first, learn how to use the free Internet resources, when you know that these resources can achieve some effect, or how to use and evaluate, then this will not only save a lot of money for the company, but also for the future when the ads put forward targeted comments and suggestions, In addition, for the long-term publicity of the company's Internet durability and continuity, the company's own reputation (or long-term stable leadership) to register a number of company-controlled account, in order to ensure the stability of publicity, the internet a lot of free resources, is summarized as follows:

Blog: NetEase www.163.com sohu www.sohu.com sina www.sina.com QQ space,

Value: The better meaningful articles will bring obvious brand publicity effect to the company, and will be reproduced by various media.

Search Engine: Baidu Encyclopedia, know, bar, etc., Google's blog, Sogou Bar, search the encyclopedia know.

Value: Can understand the customer's search needs and product feedback, suggestions, and so on, and can guide the first time to find the company's website or contact information.

Microblogging: NetEase t.163.com Sohu t.sohu.com sina t.sina.com Tencent t.qq.com Rice no http://fanfou.com

Value: Timely and fast completion of the company's product description, the use of the effect and very flexible implementation of the company's promotional activities.

Video: Youku www.youku.com cool six www.ku6.com sohu tv.sohu.com Sina video.sina.com.cn/netease v.163.com excitement www.joy.cn six rooms www.6.cn Potato www.tudou.com Popcorn www.pomoho.com www.qiyi.com Phoenix v.ifeng.com tv.mofile.com antenna video www.openv.com Tencent http://video.qq.com/

Value: Can release the company brand advertisement, the new product promotion film and the creation marketing type video advertisement.

E-magazine: www.zcom.com www.vvshu.com www.iebook.cn/maker.poco.cn

Value: can show product image, company image, product description, product knowledge, product history and so on.

Forum: Big contrive www.daqi.com Tianya www.tianya.cn Cat Park www.mop.com

Value: can guide interaction, hype, discuss products or hot events.

SNS Website: happy net www.kaixin001.com renren www.renren.com Amoy Lake jianghu.taobao.com

Value: the product or marketing activities can be better recommended to their friends and friends friends.

QQ Group: QQ member

Value: This is a special media, the effect of course is very good, QQ member VIP6 can be built after five groups, four 200 people and a 500 people, if the company has two or three such QQ members, in the long run the marketing capacity is immeasurable.

All of the above are free resources, if you can adhere to the implementation of daily maintenance updates, then do not need marketing costs can achieve good results; marketing pay attention to the path, the more access to the more opportunities, of course, if any one way to achieve the ultimate can be achieved very good results, the key is no experience need to explore and practice, Free resource platform will be a good barrack, welcome suggestions, a lot of exchanges and improve together.

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