Traditional industry web site within the chain optimization considerations

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

For traditional industry websites, in the process of optimization, chain and outside the chain is essential, but also the core of the optimization site, especially some large electric business sites, talent sites, real estate sites, education sites, such as the traditional industry in the process of optimizing the site is the most important site within the chain and outside the chain optimization. Of course, the inner chain than outside the chain optimization is more important, if from the point of view of the chain, outside the chain is more important than the chain, but the premise of the chain optimization is to have the chain. So, want to bring up the site traffic, the weight to improve, the optimization of the chain must be perfect, and the optimization of the chain should be taken seriously, no slightest snub.

Recently, there has been a traditional industry webmaster to the author consulting site Optimization This piece of the chain, in particular, the electric business site, talent Network and Tourism network stationmaster more majority, after and the author's exchange, the author discovers many stationmaster internal chain optimization This piece is unfamiliar, even some stationmaster does not know how to optimize the inside chain, Eventually lead to the site does not have a good weight, traffic. When I found this problem, I feel that the traditional industry webmaster should optimize the internal chain to a certain degree of attention, after all, most of the site traffic to rely on the chain, especially the large-scale electronic business site. In general, large web site if the chain is done, only in the internal chain will have a very good effect, after all, the station by the chain, the major stations by the chain.

Of course, the internal chain optimization is also a very big topic, A5 Marketing in the customer to do SEO diagnostics (http://www.admin5.cn/seo/zhenduan/?hz), the different types of Web site to recommend different types of content through different optimization methods to optimize the chain. Therefore, in order to better help the electrical business, talent, education, real estate, tourism, automobiles and other traditional industries, such as the profitability of the Web site, the following by the A5 marketing Huang and the webmaster to communicate with each other in the chain optimization should pay attention to the place, I believe that the note places have noticed that the site's traffic and weight will be increased hundredfold

One, the tree logic interior chain design in place

First, the tree logic design is in place. The site's main navigation, secondary navigation, location navigation to do in place, in the optimization of this part of the time do not have to try to make flowers. To be clear, the main navigation and other multi-level navigation makes the site important channels, classification or content portal is recommended; the optimization of breadcrumbs can only be done according to the normal tree structure layout, so at least from the general structure of the best within the chain, and the other is the internal chain of supplementary. For example, similar pages and subordinate pages, whether from the user experience, or from the SEO point of view, we have to build a reasonable link structure to make a complete tree-type link structure.

For example, there are some regional classifications of websites, general from the home need to see the provincial and municipal links, provincial pages need to see the city page link, from the city page need to see the link between the county page, and even the same level between the links, this is only one-dimensional link levels, if the site content has multidimensional classification, The link design of the combination page also needs to be studied carefully.

Second, the location of the chain layout

Second, the location of the inner chain layout. In the normal design of the Web site has the layout of the chain, in addition to various types of Web page body content and the main content of the layout within the chain. For example, the article about and below the recommended articles, the article inside the anchor text links, the page at the bottom of the type of friend chain form. Even some sites in order to increase the chain, and do not want to put the links are displayed to interfere with users, will be in the right place to set the mouse across the form of pop-up layout of the chain.

In addition, we need to understand that the search engine is able to determine the majority of pages on the content block, link blocks, comment blocks, and other modules, generally based on HTML tags, content length, location and other factors using more complex voting methods to distinguish between the identification, The contents of each module have different weights for determining the content of the current page and the topic keywords. Similarly, the links in each module are different from the weight and description of the link to the page. The naturally occurring links in the content are more important than the recommended links around the content.

Iii. Control of Anchor text

Then it is the control of the anchor text. If a webpage has only one main keyword, then the anchor text about this page link is unified with one can, if a webpage locates several key words, then need to design the anchor text of the inside chain well. First page to select from which pages to the page guide link, however, according to the content of the Export link page to select the linked page anchor text. For a single page to do this is relatively simple, but for the entire site to operate more difficult, need to SEO personnel and technical personnel according to the site situation to optimize.

There is a simple but not optimal way of thinking: in the mining, classification and deployment of keywords, generally each page will correspond to a few keywords, then you can make a large table, each keyword corresponds to a page link, and then make this large table into the form of anchor text link, add to the entire Site page footer, Using program control, set which important pages of hot words to get more links, which obscure pages and long tail words to get less links, each page to add no more than 30 links, the current page must not add the current page links. This allows the site's pages and keywords to get the support of the inner chain.

The chain is good, but do not biting

Finally, the inner chain is good, but don't biting. This point I do not have to say more, the same page chain took more, each link to get the weight of less, this is everyone knows. Of course, if done too much, will be Baidu as a link farm processing, because most of the main content of the page is linked, there is not much substantive content to provide users, so the user experience will be lost.

For different sites, the chain will have different operating space and design methods, within the chain is always worthy of the site, and Baidu also recommended: 1, to ensure that each page can be reached through at least one text link to reach; 2, the important content should be from the home page or the structure of the site relatively shallow access to; 3, Reasonable classification of content on the site, do not excessively subdivide.

Written at the end:

The importance of the chain within the site is very large, especially in the process of optimizing the inner chain, its optimization considerations also need to study thoroughly, in order not to allow optimization cheating, in order not to lose the user experience in the chain, in order not to let the flow reduction, in order not to let the weight is too low, recommend the traditional industry webmaster to understand the optimization considerations and do a good job of optimizing the link. Of course, if you are still for the site optimization no effect, no effect, no weight, small flow, recommended through A5 marketing SEO diagnostic services to upgrade, Enterprise qq:800017899