Traditional media chasing the footsteps of internet companies, is the effect is very general

Traditional media chasing the footsteps of internet companies, is the effect is very general. Because do not understand the Internet, can not have a good mode of change, management is not suitable for web site development. Traditional media want to succeed in transformation, do not sit still, to work with the Internet companies, to find Daniel as a consultant, as well as the overall outsourcing!

Traditional media in transition

Mobile Internet is getting more and more hot, especially in micro-blog, micro-letter, Sohu News client, such as the construction of various media platforms, traditional media chasing the footsteps of internet companies, and constantly expand their media content to other Internet platforms. There are also many well-known media began to outsource the production of their own app, such as the southern Press, finance, triple and so on, but the effect is general, but the part of their readers from the paper transferred to the phone.

In the early years, all the big newspapers made their own websites, hoping to get a slice of the internet age. After all these years, traditional media have little success in Internet products, and there are several good local forums.

Traditional media is difficult to transform, but it is elephant to try the mobile Internet generally. The author sums up some barriers of traditional media transformation

1. Do not understand Internet products

Newspapers and magazines for a long time, will think that as long as the content of people will see. In the promotion also adhere to the line promotion way, thought by virtue of their own communication channels can transform a lot of readers. All these ignore the Internet products themselves, and focus on the operation and promotion.

2. Content-Advertising change mode can not break through

Inherent in the sale of advertising has become outdated, the internet industry is a way to curry favor with the capital market industry, a buy a sale of the Internet product does not seem to be very applicable. Moreover, the traditional media has good revenue, and can not because of a no profit prospects of the Internet products and put too much money. Due to its own institutional reasons, the introduction of some investment may also be problematic.

3. Differences in Management methods

Most newspapers or institutions of management, although some newspapers will be independent operation of the site, but some of the old management methods and systems still restricts the overall development.

What about traditional media?

1. Working with internet companies

In the process of cooperating with pure Internet company, it is more important to cultivate internet thinking. In this process, do not be demanding, as long as the smooth advance, I believe that the newspaper new media team is a lot of exercise. In the content, you can first in micro-BO, Sohu News client, micro-letter such mature products to do, not only promote the content, but also not too much capital investment.

2. Please some Internet Daniel Product manager as a consultant of course what to do, what kind of Daniel should be looking for. Can hire some products Daniel guides a product, as a team master to participate in the Internet product development process. Now, as far as I know, there are some similar companies that offer such services to traditional industries, such as "the Alliance". You can also regularly invite Internet industry experts to do lectures on what is the Internet.

3. Do not outsource the whole

This is the most important, there are a number of apps is so dead, the leadership of a pat forehead decided to do a new media, directly outsourced, a month after the operation of the promotion. After some time found no one to use, it deserted.

No one to analyze the product where the error, no one to analyze the needs of the iteration, just a app thrown there, can do a good job.

Traditional media to build a new media center, not to find two micro-blogging operations, to make a few nets so simple. Also need to have a research and development team, this manpower cost cannot save. Prefer to collaborate on research and development rather than purely outsource.

4. Resignation

such as institutions, capital, officialdom, treatment, and so on, some things are not the newspaper itself can be resolved, even with the foresight of leadership will not have a breakthrough. Can only resign to fate, some of the new media have feelings of traditional media practitioners, if they do not feel in their own media to exert their fists or change the status quo, then find their own way out.

The above is just my humble opinion, the newspaper before the new media development is very good, in all aspects have a breakthrough, but also wish the old club can in the Internet Tide transformation success.