Traditional offline KTV seems to be fading, see how to change

With 260 million users to sing it, is facing the business line how to expand the problem, and the offline KTV become sing bar O2O best choice. How to avoid the problem of high cost of the traditional KTV? Sing it. Choose the stock, change the traditional KTV, have a lot of imagination ...

Sing it.

The traditional offline KTV seems to be fading.

In the past six months, more than a few stores closed, Lok San, melody and other KTV shops are also shrinking stores, because of KTV shop decoration costs high, offline mode is too heavy, fan loyalty is not enough. After the change in shareholder structure in 2008, the new chairman chose to cut wages, reduce costs, stop expansion, stop the brand magazine, drinks, no longer new tea restaurants, no longer update the renovation equipment, or even update the song library is not active, the till lost a large number of users.

It can be seen that the decline of the KTV will only be accelerated by reducing the cost of staff and store costs.

On the contrary, on the line KTV sing bar app already has 260 million online users, a large number of virtual gift circulation to sing it brought more than billion per year income, it has surpassed the function of entertainment-let talented KTV enthusiasts to show their own, become the Reds, even after the entertainment company's packaging, promotion, become a star.

The most important resource: Fans

In the public funds consumption is forbidden, the rent rises, the entertainment chooses more big environment, the KTV still has just needs. The future of KTV groups in the age group, identity career will be more subdivided, focusing on the 18-35-year-old commuters, student groups, still have a small market.

The internet era KTV to survive, one way is to transform the traditional KTV open shop mode, survival form, share dividend rules, while consolidating mobile internet users, and even let these users go offline, from the line led offline KTV consumption.

For example, sing a song, sing it down to the real shop, layout o2o. This is the second line of public-raised stores within one months of the song. So the question is: online KTV development Line customers, how to attract more fans? How do you get these fans to play more roles and collaborate more? How to avoid the problem of high cost of the traditional KTV? How to use fans to achieve rapid expansion?

Sing, Michael. The solution is to share the public.

Sing, Michael. Tzu Chi Temple Store will raise 2.94 million yuan, 49% of the equity, each of the investors involved in the stock can invest in the range of 5,000 to 50,000 yuan.

The most important resource for the song is: fans. All the investors are potential fans, the platform with the stock to bind these fans, forming a community of interests. For singing, Masonglai said, the most important thing is to collect shareholders, and these shareholders and their friends, customers, family members, can become a very powerful source of profit to sing the song.

Shareholders can achieve a brand promotion from the bottom up: constantly in the circle of friends, microblogging and other social sectors to share, recommend their own investment in the store. If a branch of 600 people in the circle of friends to promote the song, the 600 fans of friends, family two, three times to promote, this will be a large-scale marketing events.

Is the uncertainty of regulatory policy destabilizing the equity public?

Sing, Michael. From the outset, he made it clear that all the investors were loyal users. In order to enhance the investor's sense of participation, sing Masongfang Shop to implement financial transparency mechanism, each month will carry out financial information sharing, profit dividends, with incentive mechanism to return shareholders, if the business performance is good, sing, Mak is willing to pay dividends in the time, more to separate some profits, such as 59% of the profit to 49% of the shareholders of the share, Sing, Michael. Only 41% of the profits.

With money tied to the interests of everyone, but also psychological to give shareholders a sense of belonging, the public shareholders can also share their resources. Sing, Michael. The World of Heaven and earth to get the amount of money, fans, and social resources. For example, there are a lot of shareholders have ready-made site resources, then sing the song when the next shop, there will be no need to find the venue. In addition, other resources similar to the site can be directly docked.

Traditional store expansion mode is to join, join the model of the soft rib is: and franchisee communication needs to spend a great deal of time and energy, franchisee not to compress their own cost, may reduce the requirements of the head Office product standards, such as sound, sofa quality. The owner of the stock to ensure that the new store is still singing the unified management of wheat, the shareholders can see the flow of the store, the financial situation, audited financial statements, can put forward management advice.

Stock equity to change the traditional KTV, there are so many imagination, but "risk Bang, not capital preservation" principle of the financial quality of investors put forward a very high demand, frankly speaking is the investment risk, investors losses do not go to the SFC to find fallback. However, the perennial demand for "hard to honour" habit is not anytime can change, these require the Internet financial investors to carry out an imperceptible education.

As the public offerings have not yet been unveiled, the song will only take action before the country's policies are in place. December 2014, the Association promulgated the "Private equity public financing management measures (trial) (draft)", the public offering rights to register and confirm the registration, platform access, the way and scope of distribution, the scope of investors made clear, and the introduction of private equity public financing programs, there is no sound. Prior to the Titanium Media article, "The Chinese-style" supervision of the stock-raising is coming: violating the spirit of the Internet? ", the" private equity public to raise the supervision of the rules promulgated, public offering and so on, "the article has a detailed interpretation.

The introduction and uncertainty of these regulatory policies did not prevent startups from trying to raise equity, the reason is that during the two sessions, the Government of the public equity and even the Internet financial concerns, in the government's work report has repeatedly mentioned Internet finance, and held a symposium, plans this year to carry out a number of public offerings in the pilot work ... This series of actions, all let the eager people "first strike for Strong".

The reform of the traditional industry is underway, KTV is just a step in the overall situation. (This paper is the first titanium media)

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