Traditional online games manufacturers to accelerate the distribution of mobile gaming market

Recently, Tianjin Tantoux Technology Co., Ltd. received a capital injection of Shanghai United Cement Co., Ltd. 10 million Yuan, PDC digital Company's mobile gaming into 7 countries in Eastern Europe market ...　　With the advent of the 3G era, mobile game profit model is becoming clearer, become a battleground for many companies. Mobile gaming will explode 10 times times in the next 3 years "with the promotion of 3G, mobile games will have an explosive growth in the next 3 years, which is an order of magnitude growth, at least 10 times times the current size." "Tianjin Tantoux Technology Co., Ltd. Operation director Su Zhen's judgment has data support." According to the data released by the advisory, 2008 Global mobile gaming market size of 5.4 billion U.S. dollars, an increase of 22.7% per cent.　　China's mobile gaming market revenue scale of 1.3 billion yuan, an increase of 75.22%. Positive judgments about future market prospects, Su Zhen said: "A few years ago, the first is that users do not have mobile phone value-added consumption awareness, followed by the content of products to stimulate the rapid development of the industry." With the development of 3G and product quality improvement, mobile gaming industry will certainly enter a rapid growth period. "The latest figures show that the Chinese mobile gaming market has reached 520 million yuan in the second quarter of this year, up 39.5% per cent from the previous quarter." China Mobile Two quarterly mobile gaming business information fee revenue reached 230 million yuan, mainly from the mobile launch of the new game management platform. China Telecom's two-quarter mobile gaming market grew 50% to 164 million yuan in the last quarter.　　This is mainly due to the growth of telecom CDMA users. Feedback to employees on equity protection intellectual Property Tantoux technology company was founded in 2006, when there are 22 people, is currently 30 people, Su Zhen Introduction, the current Tantoux has achieved annual sales of 3 million yuan income. Annual profit of 20% growth. "In 2006, Tantoux accounted for 80% of the development in the domestic Symbian gaming market. "Su Zhen said," We rely on independent intellectual property game engine X_factory, developed "Goblin Forest", "Green Bean Frog Diamond Tour" and other 50 balance games.　　"In protecting intellectual property rights, Tantoux the company's internal to prevent staff leaks, on the one hand, to give employees back equity, has been issued to employees 20% of the shares; On the other hand, the development of mobile games into a responsibility system, for large games need several people to produce, even if the individual left the company will not cause serious research leaks. A single game gains 10 times times the domestic piracy is a well-known old topic, many enterprises have paid a painful price. To this Tang map to adopt different strategies to adapt to the survival of enterprises: for mobile phone games, Tantoux is a one-time buyout of the business model, mainly for the European market, by the publisher one-time buyout, and then pay for the form of mobile phone users pay to download.　　Tantoux developed the "Goblin Forest" This stand-alone mobile phone game for example, the price is the original development of the game 10 times times. In the domestic market, the development of their own bean mobile entertainment platform, Tantoux tried to use mobile gaming platformConstruction, the game developers, distributors, operators, advertising agents, users connected together to form a clear industrial chain.　　Although the current game platform is still in continuous improvement, improvement, but a clear profit chain has gradually shown. And for large-scale mobile games, such as PC games, the development of the use of free mobile phone games to avoid piracy problems. "The player can download the game for free, but in the operation it needs some money to buy the game equipment and so on additional services." "Third party detection is still blank to the internal advertising profit is the domestic mobile phone game software manufacturers, one of the main ways of profit, before the media introduced the game built-in advertising industry chain, the current mobile gaming industry in the third party detection is still blank. "The establishment of the trust mechanism is very difficult to be accomplished overnight, which is also restricting the development of stand-alone mobile phone factors." "Su Zhen said," Another reason is that the single game market size is too small, before Tantoux also did the McDonald's cartoon characters as a stand-alone game of the main character image, but the effect is not ideal. Su Zhen said that at present Tantoux began to pay attention to mobile gaming business development and Bean value-added network platform construction.　　This is because the traditional online gaming companies are also beginning to enter the mobile gaming industry.　　Zhang Hongsu, an analyst with the media quoted, said that the acquisition of a mobile phone network game development enterprise by Capital operation is the main path for future mobile gaming leading companies to expand their competitive edge and new entrants into the mobile gaming market. Commercial newspaper intern reporter Zhang