Traditional PC accelerates transition asus betting on "triple" market

When the traditional PC market is in a slump, the market is getting more and more concentrated; On the other hand, the tablet market is still growing at a high rate, with professional agencies predicting that tablet shipments will be twice times the size of laptops next year. For the fifth-ranked PC market, Asus, the third in the tablet market, it's not hard to choose how to gamble on the future.

Asustek recently launched 4 tablet products and notebook flat two-in-one product to market, and Yang Zhihong, director of tablet computer products at ASUS Computer China Business headquarters, said in an interview with reporters in South China that a triple (notebook, tablet, smartphone) would be the main battlefield of Asus, ASUS will focus on the market below 2000 yuan, and continue to achieve full size and multiple population coverage with cost-effective.

Traditional P C three quarterly shipments plunged

Recently, the authority of the company G Artner released a three-quarter global computer market report, not surprisingly, the PC market shipments in the three quarter of this year fell 8.6%, in line with the decline of the computer market curve trend. Look at the traditional PC, has become a consistent market expectations.

From the three-quarter data, in the volume of shipments continue to decline, while the market share is also to the three Lenovo, and concentration. Lenovo, HP and Dell shipments increased 2 per cent in the three quarter, 8%, 1 5% and 1% respectively. Lenovo ranked first with a 17.6% per cent share, with Hewlett-Packard following Lenovo in 17.1%, and the third Dell's share exceeding two digits.

However, Acer, fourth in the three quarter, plunged 22.6% per cent from a year earlier, when its share of the three increased slightly, with Acer and ASUS shares shrinking sharply and the three-strong gap widening.

Guo Haitao, a well-known it commentator, told South reporters that the traditional P-C market is already a dead one, that it is not easy to maintain the current shipments, and that it is difficult to produce a larger increase. A very stable market, for such as ASUS lack of scale advantages of the manufacturers, has been the same as chicken ribs, as soon as possible to transition into the urgent matter.

Even if it is the Lenovo of the market, it will be the main target of this year in the smartphone business, thus, the traditional PC business in the major PC manufacturers are not the strategic development focus.

Tablet computers still have investment opportunities

As early as March this year, ASUS CEO Shen Zhenlai said in an interview with South reporters that the industry has changed a lot in the last two years, but it has also brought opportunities for many companies, and Asustek has long targeted the battlefield of the two-in-Oneness, triple (notebook, tablet, smartphone). From Asustek's performance, tablet computers have contributed more and more to their performance. ID C data shows that ASUS plate shipments (including foundry parts), after and Samsung, ranked third in the world. Tablets and smartphones are becoming the new driver of Asus.

Asustek reported that the third quarter of this year, ASUS total revenue of 1188 NT $9.9 billion, the quarter-on-quarter growth of 19.6%, the first nine months cumulative income of NT $332.572 billion, a year-on-year increase of 2.77%. Asus said that the growth in performance, mainly thanks to the Foundry's G Ooglen Exus 7 of the shipments soared, while some of their own release of the tablet also performed well.

In a recent meeting in Beijing, the ASUS Autumn product launch, Yang Zhihong told the South reporters, Asus released the four tablet computers, three prices are below 2000 yuan. "The mainland market 2000 dollars below the price segment, and 7 inches, 8 inches of the market is relatively large market." Asustek hopes to take advantage of such a product line and continue to gain a more rapid foothold with a high price strategy, further consolidating and increasing the market share of Asus ' own-brand tablet PCs. ”

Previously, ASUS set the 20 13 tablet shipments of 12 million targets, with the new products in the battle, Asus does not rule out the increase in flat delivery targets. Some market personage expects, the ASUS flat plate shipments has the opportunity to reach 15 million units this year.