Traditional PC manufacturers accelerate transformation asus betting on "triple" market

When the traditional PC market is in a slump, the market is getting more and more concentrated; On the other hand, the tablet market is still growing at a high rate, with professional agencies predicting that tablet shipments will be twice times the size of laptops next year. For the fifth-ranked PC market, Asus, the third in the tablet market, it's not hard to choose how to gamble on the future. Asustek recently launched 4 tablet products and notebook flat two-in-one product to market, and Yang Zhihong, director of tablet computer products at ASUS Computer China Business headquarters, said in an interview with reporters in South China that a triple (notebook, tablet, smartphone) would be the main battlefield of Asus, ASUS will focus on the market below 2000 yuan, and continue to achieve full size and multiple population coverage with cost-effective. Traditional PC three-quarter shipments plummeted, the authority of the company Gartner published three quarter of the global computer market report, not surprisingly, the PC market shipments in the three quarter of this year fell 8.6% Year-on-year, in line with the trend of the computer market decline. Look at the traditional PC, has become a consistent market expectations. From the three-quarter data, while shipments continue to decline, the market share is also in the three Lenovo, HP, Dell concentrated. Lenovo, Hewlett-Packard and Dell shipments increased 2.8%, 1.5% and 1% respectively in the three quarter of this year. Lenovo ranked first with a 17.6% per cent share, with Hewlett-Packard following Lenovo in 17.1%, and the third Dell's share exceeding two digits. However, Acer, fourth in the three quarter, plunged 22.6% per cent from a year earlier, when its share of the three increased slightly, with Acer and ASUS shares shrinking sharply and the three-strong gap widening. Guo Haitao, a well-known it commentator, told reporters that the traditional PC market has been a dead date, to maintain the current shipments are not easy, it is difficult to increase the growth of a larger range. A very stable market, for such as ASUS lack of scale advantages of the manufacturers, has been the same as chicken ribs, as soon as possible to transition into the urgent matter. Even if it is the Lenovo of the market, it will be the main target of this year in the smartphone business, thus, the traditional PC business in the major PC manufacturers are not the strategic development focus. Tablet computers still have investment opportunities as early as this March, ASUS CEO Shen Zhenlai said in an interview with South reporters that the industry has changed a lot in the last two years, but it has also brought opportunities for many companies, and Asustek has long targeted the battlefield of the two-in-Oneness, triple (laptop, tablet, smartphone). From Asustek's performance, tablet computers have contributed more and more to their performance. The IDC data show that ASUS flat-panel shipments (including foundry parts), after Apple and Samsung, ranked third in the world. Tablets and smartphones are becoming the new driver of Asus. Asustek reported that the third quarter of this year, ASUS total revenue of 118.899 billion NT, the chain growth of 19.6%, the first nine months cumulative income of NT $332.572 billion, the year-on-year increase of 2.77%. Asus said that the growth in performance, mainly thanks to the foundry's GOOGLENEXUS7 shipments rose, and fromSome of the tablet machines that have been released have also performed well. In a recent meeting in Beijing, the ASUS Autumn product launch, Yang Zhihong told the South reporters, Asus released the four tablet computers, three prices are below 2000 yuan. "The mainland market 2000 dollars below the price segment, and 7 inches, 8 inches of the market is relatively large market." Asustek hopes to take advantage of such a product line and continue to gain a more rapid foothold with a high price strategy, further consolidating and increasing the market share of Asus ' own-brand tablet PCs. "Prior to the 2013, Asus set the target of 12 million tablet shipments, with the new product to battle, Asus does not rule out the increase in flat delivery targets." Some market personage expects, the ASUS flat plate shipments has the opportunity to reach 15 million units this year. Reporter: Gao Lingyun intern Jia