Traditional portals will not die

Abstract: If it is to look at ordinary information and information, these are no harm, even if not see, at random in a search box found to see. And if it is any news with analysis and opinion, it is still necessary to choose manually. So the traditional portals will not die.

If it is to look at ordinary information and news, these are no harm, even if you do not see, at random in a search box found to see. And if it is any news with analysis and opinion, it is still necessary to choose manually. Therefore, the traditional portal will not perish, only with the development of network technology continues to evolve.

New edition adds a lot of social and mobile elements

With the rise of micro-blogging and micro-letters, many traditional media are crying wolf, many people look at the future development of newspapers and magazines. But recently Weibo began to rumors of the Chinese Traditional news portal Sina is about to make a big revision, but also some people began to ask, is not even the traditional portal to be revolutionary?

My point is--"not necessarily".

Like many news sites, Sina's content is edited and edited manually by editors. For example, you see in the morning, noon and evening the website News page is different, is by the editor manual in the Content Management system (CMS) chooses and pushes to the corresponding position. Some places have red, or there are other links, or, for example, bold, are through the Web page Common HTML language for the corresponding processing.

And this time from the titanium media microblogging on the new version of the home sample, the main content of the page is more "guess you like", "Weibo" and the adjustment of the location of individual channels.

The author of an English-language media site, like many mainstream news sites, has implemented an article on Twitter if there is any mention (similar to the @ on Weibo), the relevant article links and content will appear in a section called reactions. It is estimated that this may be the "micro-blogging" section on the Web page after Sina's revision, or the discussion of more similar tweets through automatic judgment or manual setting of related Topics.

More to point out is that the above English-language media web site through Third-party plug-ins (code), has been implemented according to the text content of the page to push the site or other sites related to the article, so that readers understand the same event different angles or topics and content extension, this is also estimated to be "guess you like" a version of it.

It is not difficult to tell which readers are more interested in other content by monitoring the portals, exits, and sources of web site visits. Putting the car channel and the sports channel together may be the consideration.

As for the mobile page, you can refer to the two media sites that the author highly admired-the FT website (FT.com) and the USA Today's American Daily website (usatoday.com). You can try to open them up on computers and mobile terminals (like your ipad) and see how they handle mobile and desktop editions. They can be said to be the future development of mobile Web pages two main directions--ft.com leverages many web Apps, while usatoday.com accelerates the architectural integration of desktop and mobile Web sites (a bit like Windows 8).

News sites, including portals, are meant to have a choice of web editors, and that's what separates them from the almost machine-processed news pages of Google News. Network editing mainly through the tracking and judgment of news events, and then according to the site user's access time, source and other technical attributes of the synthesis, in different pages manually choose a different focus.

Maybe we'll see more of the stuff coming out of the machine, including the content of the timeline, which is similar to Twitter, but it's redundant in times of information overload. If it is to look at ordinary information and news, these are no harm, even if you do not see, at random in a search box found to see. And if it is any news with analysis and opinion, it is still necessary to choose manually.

Just imagine, you open a news list of Baidu News at this moment, the first 20 is to say the same topic, you know the main point to open which piece of manuscript look will not waste your time?

The traditional portal will not perish, only with the development of network technology constantly evolving. As for the development of traditional media, the small compilation will be another humble text and discuss.