Traditional retail predators are also experimenting with a variety of ways to counter the disadvantages

As the "U Box Supermarket" report mentions, online dealers are gradually extending their tentacles to the bottom of the line, and supermarkets, the traditional retail giant, are experimenting with a variety of ways to counter their disadvantages. And in this whole process, more and more for the supermarket to provide E-commerce solutions to the start-up companies are bound to be more and more emerging, such as "thumb around shopping."

"Thumb shopping" for the offline supermarket to provide a complete set of E-commerce solutions, from online payment to logistics docking and differential promotion, "thumb side shopping" basically solve a supermarket all the problems of electronic business.

But in fact, "thumb around" to do things for ordinary consumers, and "u Box supermarket" is extremely similar, intuitive point, that is, users can buy through the app to the supermarket merchandise, and can get offline delivery or door-to-door service. So, what's the difference?

"The big difference between us and the U-Box supermarket is that they are actually doing the ' Electric supermarket '." "The founder Liu Yuchen told me:" They will and each region ranked by the former large local supermarket chain to work together to integrate their information to make the electrical business experience. And we want to put all the offline supermarkets all to the line, keep the unique properties of the supermarket. ”

In simple terms, the user sees a direct product in a "u Box", and the "thumb" is a specific supermarket: You can choose to view the nearby supermarkets according to your location and purchase the relevant items on the corresponding supermarket pages.

"In fact, offline supermarket formation of the existing pattern has its own rationality, each supermarket in sourcing, promotional activities and other aspects are not the same, because of the times, we do not have their general integration, but hope that they can retain their independence at the same time, to obtain a better solution to the electric quotient." ”

Specifically, "thumb shopping" will provide independent backstage for every supermarket that is connected. In this background, all promotional information, shelves information, including the ordering of goods, and even advertising, and other content, businesses have absolute autonomy. In this way, supermarkets can be based on their own accumulation of channels, information and other content, and other supermarkets to carry out differentiated competition. And when I talk to this point, Liu Yuchen also stressed that this approach is also more to ensure fairness, "in a certain geographical range, how to operate, how to obtain users still have to see the supermarket own." ”

And in the payment of this ring, and "u box" does not interfere with the settlement, the money will first enter the "thumb", and then by "thumb" settled to the supermarket. "Because we have access to a large number of different supermarkets, this approach can also inhibit the behavior of irresponsible supermarkets." Currently, the thumb has integrated Alipay, micro-mail and UnionPay payments in app.

In addition, there is a difference is that "thumb" will be responsible for the supermarket's logistics and distribution, it will choose to cooperate with some logistics companies to solve the supermarket delivery "last kilometer" problem. At present, the "thumb" has been with the local residents of Guiyang to sign, free of charge for all supermarket goods distribution, and to ensure that most goods delivered within 2 hours. Of course, if the cooperative supermarkets have their own logistics capabilities, the "thumb" also supports their own distribution.

"Thumb shopping" Android app has been online for nearly one months (iOS version is under review), the total number of registered users 4078, the total deal orders more than 50,000, the average customer price of 38 yuan.

At present, the "thumb" team has a total of 8 people. The founder team includes CEO Liu Yuchen, who has served as an arrow brand China channel Manager, has extensive experience in Enterprise channel Management, COO Wu Nuai, former Tencent marketing manager, and CTO Wu, the project manager of Neusoft Group.

Comparing "u box Supermarkets" and "thumb shopping", they will feel that their ideas are completely different. "U Box supermarket" to carry out some supermarket resources integration, but also for some localized supermarkets to provide technical solutions to the electronic business. and "thumb around" is more vigorous, they try to all the offline supermarket according to geographical location, one-to-one to the line, but also integrated the flow of funds and follow-up logistics services, with considerable ambition. In addition, for the supermarket one by one corresponding settings backstage this mode, but also for subsequent access in addition to the supermarket other services laid the foundation. Look farther, the whole supermarket in this direction, the follow-up should be more ways and means, let us wait and see.