Traditional Spring Festival Gala faces new challenges New Year animation concert

Sina Entertainment News annual CCTV traditional Spring Festival gala again faces the big challenge of an up-and-comer. During the Spring Festival this year, a total of hundreds of millions of viewers watched the CCTV Network Spring Festival Gala and animation Gala.　　CCTV's traditional Spring Festival gala has long been dominated by public diversion.　　CCTV Sofres and other statistical departments show that the network, animation and other emerging elements of the eye effect, and by the Chinese animation group and CCTV together to create the "2011 First Chinese New Year Animation Concert" (hereinafter referred to as "Anime concert") in the form of the Spring Festival gala the biggest bright spot, the audience acclaim such as CCTV's traditional Spring Festival gala has been difficult to meet the diverse needs of the audience, especially the existing old star lineup can not stimulate the audience's enthusiasm for watching.　　In view of this, integrated network, animation and other emerging elements of the Spring Festival Animation concert. It is reported that "2011 First Chinese New Year animation concert" is a fusion of cartoon characters and real stars, gathered the Chinese traditional ideas and anime new fashion elements of the music party.　　The biggest feature of this party is the reality of the real shooting and High-tech three-dimensional animation methods combined, in the form of not only different from the traditional Spring Festival party, the senses more let the Chinese audience refreshing.　　"Anime Concert" in the annual junior CCTV Military Agriculture channel broadcast, praise such as the tide, the organizers have to arrest in the CCTV music channel again broadcast to meet the needs of animation and music enthusiasts. After the relevant department statistics, the animation concert covers all ages audience, the first break the traditional Spring Festival Gala program mainly positioned in adults, and pure animation program only positioning in primary and secondary school this age of single pattern, effective cohesion of the attention of the people of all ages.　　The first broadcast, the audience more than billion people. In fact, "the 2011 First Chinese New Year animation concert" is not easy to launch. As this is an emerging party model, there is no experience to follow, so the project produced by the Chinese Animation Group Co., Ltd. and the system of Xuanwen International Cultural Media (Beijing) Co., Ltd. began planning in early 2010, until July 29, 2010, the formal project.　　In order to ensure the smooth implementation of the project, China Animation Group Chairman stiffness Pro-Ren, the group party secretary Li as the General planning, deputy general manager Li Chunyang as producer, Wang as the project's chief producer.　　Director of the general by a rich experience, the CCTV 2001 Spring Festival Gala director of the director of Wang Yenping, and many of the national large-scale Gala music director Zhou Wenjun is personally fencing, not only as a producer, but also created "toward the Sun singing", "Love the Most Beautiful" and other party works. The party is based on a festive and auspicious tone, in addition to the "Singing to the Sun", there are Chinese traditional aesthetic "Spring River Flower Moonlight", there is full of human love "Love is the most beautiful", and "a Letter Home", "often go back to see" and other people familiar with the classic repertoire. The party attracted the participation of Jackie Chan, Liu Yuanhuan, Snow, Rod, Jackie Chan, Chinese New Seven, Tang and other new and old stars. EspeciallyIt is worth mentioning that, "toward the Sun singing" by Liu Yuanhuan singing, showing the motherland and beautiful country, is the main theme of the whole party. And "Love is the most beautiful" by Jackie Chan singing. Jackie Chan said that he liked the song, not only warm and catchy, just a few words on the brilliant delivery of love and Thanksgiving: "See a big world, there is a small me, circle a warm sky, is our home." Thanks to friends, warm the Four seasons. Song author Zhou Wenjun revealed that "Love is the most beautiful" at first to use the form of the boys chorus, but in order to fit the Chinese New Year animation concert spring to send a blessing theme, the first time the crew thought of Jackie Chan. Because Jackie Chan has worked with Zhou Wenjun several times, so the recording is very smooth, many people at the scene after listening to follow the hum. "The song is catchy, and very deep meaning, after Jackie Chan Sing, will certainly in the year of the Rabbit fire." "According to the introduction, CCTV animation concerts will be in the future and the network Spring Festival, the traditional Spring Festival gala, as part of CCTV Spring Festival gala." This also means that the CCTV Spring Festival evening pillars pattern of the initial formation of Chinese people also have more opportunities to choose their favorite Spring Festival party.