Traditional TV companies bleed the Internet: High risk and low return

More and more traditional TV manufacturers use the way of cooperation with video sites into the Internet, but in the operators who have television licences, it is a dangerous gamble, the current Internet companies and video companies to cooperate completely ignoring the SARFT 181th, there is no time to stop the risk of being stopped, At the same time, home appliances enterprises are difficult to profit through the Internet business. According to SARFT issued by the "Holding Internet Television licensing agency Operation management Requirements" (Canton Office Hair "2011" 181th) clearly stated: The Internet television integration organization chooses the cooperative Internet television Terminal product, only then connects the Internet television integrated platform, the terminal product may not have other access to the Internet channel, Must not connect with the network operation Enterprise's related management system, the database. Whether it is a TV accessory such as a smart television or a set-top box, if you want to access Internet TV, you must co-operate with the licensee. This 3-year rule did not hinder the traditional color TV companies and video site cooperation: Hisense announced the cooperation with 18 video companies; TCL Archie Art announced the follow-up launch of Tv+ family products, Konka and Youku potatoes, almost every TV companies began to transition to Internet TV. But an Internet television licence Fang Li (a pseudonym) to Tencent Technology, the majority of the current set-top box and internet television products have failed to comply with the above provisions can only be connected to the Internet TV integrated platform, the end product must not have other access to the Internet channel terms, once the SARFT in-depth management, These internet TVs will stop selling in the market. According to Tencent Science and technology, in order to avoid policy risks, Archie in 2012 with the Internet license of the company's subsidiaries of the new media companies (referred to as the central wide), Jiangsu television set up the operation of Internet television joint venture company-Galaxy Internet Television Co. Borrow the central wide, Archie art is very good rented the central wide television licence. Li Yen also that this does not conform to policy requirements, SARFT can be in accordance with the provisions of document 181th, to stop TCL Archie Art Television, because Archie Art and no internet TV integrated broadcast control license. Unless the Archie content is integrated into the broad platform. In addition, Konka, compared to Archie, Youku potatoes even any technical evasion are not interested. TV companies are hot on the Internet. After the Internet Corps used various ways to enter the television industry, traditional television companies were extremely alarmed, fearing that internet companies would have no respite after the size of their televisions. The traditional color TV companies over the years almost unchanged market share, but also let them worry that the next subversion is their own. Data from relevant market research institutions show that TCL, Changhong, Hisense, Konka, Haier, Skyworth before the six major color TV brands, although occupy the market share of 80%, but their respective market share relative average, no one to form an absolute dominant position. Once the new entrants have made a breakthrough in the business model, there is not much time left for the traditional enterprises to transform themselves. Obviously, the advantages of Internet companies outside the hardware, that is, the application and content of Internet TV, traditional enterprises worry about their future statusThreatened. From the second half of last year, TCL, Haier, Hisense, Skyworth, Konka immediately announced the Internet transformation Strategy, the brand began to position young, and tried to win the user through a variety of social platforms. In this process, more and more home appliances enterprises began to bundled with the video site to launch new products, Hisense announced the cooperation with 18 video companies, before this, TCL Archie Art announced the follow-up launch of Tv+ family products, Konka also with the Youku potato.