Traditional TV makers embrace the internet without reducing their enthusiasm

Absrtact: The enthusiasm of traditional TV manufacturers embracing the internet is not reduced. Recently, the daily economic news reporter from Sichuan Changhong learned that the company intends to work with private-equity institutions broadband capital to set up a 250 million-yuan venture fund, investment direction covers cloud computing, large data, intelligence

The enthusiasm of traditional TV makers to embrace the internet has not been reduced.

Recently, the daily economic news reporter from Sichuan Changhong learned that the company intends to work with private equity institutions broadband capital to set up a 250 million-yuan venture fund, investment direction covers cloud computing, large data, intelligent terminals, the Internet and other fields.

"This is just our ' embrace the internet ' strategy of a move, around the goal of smart home, we have a lot of cooperation with the parties, in addition to smart home appliances, but also includes cloud computing, large data and so on." Sichuan Changhong Enterprise Planning Department Minister Radian told reporters.

From intelligent television to all kinds of intelligent home appliances, and then to the intelligent family, the realization of family demand as the center of Internet has become the goal of various enterprises, including operators, home appliances manufacturers, and even the national grid and other subjects have begun to practice this strategy. Insiders believe that to achieve more intelligent family challenges, the need to integrate all aspects of interest, at present, the significance of the concept of speculation is greater than the practical significance.

250 million yuan set up venture capital fund

"When you come into the house, we can identify you by voice print, fingerprints and facial recognition to provide you with a full range of personalized services." "This is Sichuan Changhong Deputy chief Engineer Yangdan in the Changhong conference mentioned Intelligent family ideal state."

This ideal state includes the intelligent television according to the character's automatic jumping content, the TV content's multiple screen sharing, the intelligent refrigerator obtains the instruction to the electricity merchant under the order, the voice operation various indoor facilities to receive and executes to the instruction and so on.

"To achieve this state, we need to do a lot of things, in addition to intelligent terminals, but also need to cloud computing, large data and other aspects of accumulation." This cooperation with broadband capital is also based on our needs and their advantages. Sichuan Changhong Planning Department brand director Liyi said.

It is understood that the broadband capital by Tian in 2006, focusing on communications, Internet, media and High-tech investment in the field, its investment enterprises including hundred-Vision, Lok Bee Network, the public comment network, easy to use cars, 3G portals, China's National Geographic.

Liyi said that the cooperation with the broadband capital, the main use of "funds + base" model, similar to VCs, the company set up a special project team to find projects, then the business of the company, set up a number of companies to achieve technological breakthroughs to make up for the shortage of industrial chain. "At present we have a home appliance spare parts entrepreneurship project, while there are more than 10 projects are also in progress." ”

For the establishment of Changhong venture capital fund, the industry insiders believe that in the field of intelligent family competition, multi-party cooperation is to buy time and market effective means. "Manufacturing hand products, build industrial chain, through the application of the operating system or platform to enrich, this is including Alibaba, Changhong and other enterprises in the intelligent family mode of operation." ”

Concept or greater than substantive meaning

The concept of intelligent home and intelligent community has long been unknown. In addition to Sichuan Changhong and other home appliance manufacturers, major Internet operators, including the State Grid are in the implementation of similar home functions. Taking the National grid as an example, the 2011 National Grid began to test the water in Beijing Intelligent Home mode, covering including broadband Internet access, intelligent electricity, home security, high-definition Video on demand and body sense games, such as most home content.

Industry insiders believe that, from the point of view of personal service, the internet has not been too many technical barriers, such as a variety of web sites, applications can meet the needs of information, all kinds of electric dealers can meet shopping needs. But the intelligent products with family unit are different from the technology and marketing means of the intelligent products with individual units. "Three network fusion research experts, integrated network editor Wu Chunyong to the daily economic news," said reporters.

He believes that the family as a unit design products or applications, not only to solve the elderly group of intelligent products to accept the problem, but also need to coordinate all parties, including ministries, broadband operators, home appliances manufacturers, and even the Internet enterprises, such as electric business.

"At present, the intelligence of white household appliances and the Association of the Ministry of Industry policy, but related to television content, water, electricity, gas, etc., it needs to work with the Ministry of Culture, SARFT, local television stations, or water companies, electric meter manufacturers to cooperate, and the Internet content such as electricity quotient, Video content and so on also need to cooperate with Internet enterprise. Related to broadband and different operators to discuss cooperation, multi-screen linkage is involved in the three-network integration progress. "Wu Chunyong that if the smart family really built up, the resources behind the need for integration will be very complex, for the enterprise is not a small test."

Sichuan Changhong also know the difficulties of intelligent home implementation. Liyi to the "Daily economic news" Reporter said, to achieve the goal of smart family, compared with the industry, Changhong has a certain breakthrough in the technical level. It is understood that Changhong developed a name for the IPP (Personal Integration Gateway) architecture, through the cloud to solve the different mobile devices involved in different standards, different protocols, and through mobile terminals to control all types of home appliances.

Wu Chunyong that, at present, the hype meaning of the concept of intelligent family is more than the real meaning. "Perhaps after a few years of temper, the market will form a number of different major giants of the system, it will be the real strength of the enterprise to fight the time." ”