Traffic is king, the electricity trader may become the future electric competition broadcasting platform's realizable form

March 29, the "League of Heroes" de Marcia Cup spring race in Chongqing, although constructed's IG team in the final defeat, but the continuation of the 3-day record-breaking electronic sports broadcast, once again ignited the fire of China's electronic sports live.

It is a fancy to the rapid development of China's electricity competition direct seeding market, including the era of gathering ("YY"), Fighting fish, battle banner and so on have increased investment expectations to be able to obtain more traffic.

At the same time, has accumulated a considerable fan of the well-known electric competition anchors have begun its fan flow of the road, a variety of Taobao shops are endless, for a time is also a pot full of profits.

Insiders admitted that the electricity business may become the future of the electronic competition platform for the transformation of the form.

Flow is king

The most understandable way to describe the electronic athletics industry, is to find some trained players into two teams to play some difficult game.

According to public data, in 2014, the total income of the industry has reached $194 million trillion, which is expected to reach $465 million in 2017.

A game industry personage said to the reporter, the Demacia Cup spring Race's hot, explained the electronic athletics profession to enter the acceleration eruption time.

According to a group of data previously released by the state-Sea securities, China's electronic sports market is growing rapidly, and the flow of electronic competition is also constantly being recorded.

"Dou Fish, YY, banners and other electronic sports channels in 2014 completed the volume of traffic accumulation, daily peak hours online more than tens of millions, and will continue to burn money in 2015 to further obtain higher flow." ”

At the beginning of March, YY released its 2014 earnings, in the subsequent earnings meeting, CEO Lee Colling said, will continue to increase Tiger live (YY's electricity competition live platform) input, 2015 is expected to invest 700 million yuan.

and tiger similar to the Chinese market, there are fighting fish, banners and dragons and so on the back of a number of well-known capital competitors. In the face of increasingly fierce competition, a large number of promotional inputs and star-level electric competition anchors become a platform to stand out from the key.

Star level of the electric competition in the current Chinese market is still scarce resources, some time ago outside the so-called Dragon bead live 17 million yuan will be well-known beauty anchor miss incur under the command.

"It can be foreseen that the above electric competition platform will be increased investment in 2015, the Miss 17 million yuan sky-high fees are likely to appear more and more in the future." The game industry said to reporters.

Following this logic, industry funds are also starting to lay out.

Recently Jinya Science and Technology Bulletin disclosed that Jinya technology and Beijing Ming Hok Ming and Cultural Media Co., Ltd. signed an investment agreement, and will be through the ownership of the subsidiaries and increase the capital of the way to obtain the 51%-Ming Crane and become the company's new controlling shareholder. At the same time, Jinya technology also won the WCA of the permanent right to hold.

WCA is currently the world's largest third-party electronic competition, is expected to have more than 100 million viewers in 2015 and more than 3,600 hours of live time (for the marked 2009 years more than about 90 million of the audience and 3,200 hours of live program time). The 2015 WCA will make significant changes from the competition (4 days to 8 months) and bonuses (from 20 million to 100 million) to further establish the first-ever advantage of the world's top electric competition.

The analysis report of the State-Sea securities indicates that from the electronic athletics industry layout, the electric competition is broadcast the website is the broadcasting channel, the WCA race is the broadcast content, in the broadcast channel massively burns the money, the expansion Foundation, the WCA competition's scarcity and the bargaining power will raise greatly, the future broadcast value also is expected to explode the type growth, The WCA tournament will have no less than the value of mainstream online live sites.

All this shows that the live streaming is the most urgent demand for these electric competition platform.

realizable mode

Although YY will be invested in the Tiger 700 million, it is noteworthy that, due to the current competitive situation and the growth of related inputs, Tiger live in the 2015 fiscal year is expected to produce 400 million yuan of net losses.

But a short period of investment and loss in exchange for the long-term status of the profits. Although miss to join can bring more traffic, but when the electricity competition generated more and more traffic, how the flow of the conversion or how to obtain more economic benefits, has become the electricity competition anchor or the electric competition broadcast platform is considering the problem.

Throughout the day, whether it is the League of Heroes or other electronic game anchors in the program, in the title and the end of a more or less set aside a few minutes to introduce its Taobao apparel, food, computer peripherals shop, while most of the anchor also as a shop model.

A common printed hoodie, a box of common floss cakes, a keyboard and a mouse or even a pair of underwear, in the electricity competition anchor Taobao store always have fans need products.

What is the most popular food for the 2014 electric competition? The answer is the meat floss cake. Although this is a story circulated in the electric competition, it reflects the real transformation of the fans ' economy.

Electric campaign hand retired to do a commentary, open Taobao Shop has become an industry normal. Former royal (famous electronic athletic team) Captain Tabe in an interview said: "The transformation of the interpretation of the income after the player is 10 times times." ”

In the end of the electronic competition in Chongqing, only the star players brought about by the fan effect of the three-day ticket on the day of the sale sold.

See the Star Electric competition, the way the current flow of the anchor, someone tried to these star anchor Taobao shops are netted to a platform for sales. Although not the star level of the electric competition anchors, but the electric competition Hao found this business model, set up a cattle shop net.

People have a certain fan base, need tools to become a ready-made fan economy, we provide this platform. ”

At present, the site nets the most thermal power competition anchor Taobao shop. At the same time, the cattle shop for these electric competition host owner for purchase, warehousing, customer service, delivery and other operations, to solve the supply chain, customer service, warehousing problems, a certain proportion of service costs, these well-known electric competition to do is to attract more users to the shop, thus forming a new electrical business closed loop.

It is understood that the cattle shop from November 6, 2014 officially online, after 1 months of the platform's sales reached 12 million, the number of users registered more than 200,000.

and electric competition anchors, cattle Shop network logic is the same, fancy fans of the economy of the electric business giant Amazon is also in the layout of the electricity competition, but Amazon is obviously more dynamic.

In August 2014, Amazon announced a 970 million dollar cash acquisition of the US electric competition platform Twitch, according to the online video analysis website qwilt data, the 2011 Twitch is the fourth largest source of Internet traffic in the United States, after Netflix, Google and Apple.

"The best way for the future of the electric auction industry to become the most likely to be realized is through electricity," from the marketing of electric competition anchors to the idea of a converged platform for cattle-laying nets and the acquisition of Amazon, the electric-business giant. "There are industry analysts who told reporters.

(Original title: Capital of Hot and heat competition: the flow of fans of the road)