Traffic Transportation Management department wants to standardize booking call car

Absrtact: Traffic Management department wants to standardize the appointment to call the car with a number of third-party taxi software in contact with the person in charge, reporters have tried to ask the question: The app's service direction to the rental industry, there is no expected to collide with the government departments?

Traffic Transportation Management department wants to standardize booking call car

Previous contact with a number of third-party taxi software, reporters have tried to ask such a question: The app service direction to the rental industry, there is no expected to collide with the government departments? Is there a risk-averse record?

But the reporter didn't get a definitive answer, in the process of communication, the reporter felt that for the taxi software, more realistic attention in the peer competition, I hope to talk about the speed of their own development and financing advantages, and the industry management pressure, the most emphasis on the "market first." Maybe they don't have to worry too much about policy risk, because now they've captured the hearts of the Buddies.

Immerse yourself in the market and avoid policy risks

Tick-tock Taxi founder Cheng Wei initially said that in the cities rapidly expand market size, as long as the user and drivers to develop the use of habits, I believe it can promote the relevant departments to the convenience of taxi software have more understanding. However, in April, Beijing Municipal Traffic Committee did not allow the software to increase the behavior of the proposed management measures to standardize the unified online taxi app, he told reporters: "At this time do not pay attention to this matter is our greatest protection." He was unwilling to make more pronouncements.

Indeed, do not pay attention to, do not take a position, Meng head to seize the market, is the taxi software intended to avoid the management departments around the rapid production chain reaction of choice. However, "siege swept the land" wider, causing the external repercussions of the greater natural, taxi software do not want to hear the sound or inevitable arrival.

Recently, from Beijing to Wuhan to Nanjing to Shanghai, the traffic management departments around the sound and restrictions on the intention to increase. In early April, when the reporter contacted the Shanghai Municipal Bureau of Publicity, a person, the other side has said that the function of mobile phone taxi software still need to understand, there is no clear attitude. And one months later, Huangxiaoyong, deputy director of the Bureau of Cooperation and communication at the port of communications, said the response to the IT Times reporter has been more clear: "Do not recognize passengers and drivers in private fare increase behavior." We will study the development of the city taxi industry booking call Car Service management regulations, hope that the relevant services will eventually focus on the telephone scheduling platform. ”

Taxi software by drivers "do everything possible" support

From the above statement is not difficult to analyze, the taxi department is aiming at the main or "fare increase" function. In the concrete measures before the stage, some taxi companies want to impose restrictions on their subordinate drivers, but to greet them is the taxi software and drivers flexible coping style.

Drivers stand in favor of the third party taxi software, the reason is very simple: one months ago, the reporter learned that some drivers use a taxi software, monthly income can increase about 1000 yuan. In Shanghai, the taxi software competition is fierce, subsidy policy is richer today, a driver told reporters its income more than part of the more than 3000 yuan.

Recently, the reporter by a taxi software ride on a Johnson taxi, found that the driver in the right side of the two door inside, as well as the copilot front all posted the software advertising stickers, stickers printed on the software download two-dimensional code. The driver said the software would give the drivers the stickers when they installed the mobile software. Although the software side did not make a clear request, but for the purpose of making money, many drivers are actively affixed: "to introduce a passenger to download the software, we can get 5 to 10 Yuan reward, sometimes by verbal also not clear, so that passengers sweep a sweep is very convenient." ”

The reporter found that the sticker did not introduce software features, larger font is "open the door please beware" and other public nature content, two-dimensional code only occupies a small position. Some of the drivers told reporters there was something in the middle. One driver said: "We will go back to the team once a week, and sometimes we will meet people from the company who want us not to post this, but I will tell them that this is primarily a reminder of the safety of passengers." In this case, these ads are all over the body.

A director of the Shanghai Volkswagen Taxi company told the IT times that the company had recently made clear to some drivers that they would uninstall third party call software from their mobile phones and instead use their own taxi software, but "there is no way to force uninstall on their personal phone."

Although the taxi company dispatching center has always told reporters that its electric adjustment business has not been too much impact on the taxi software. But drivers have another way of saying that when they install a third party taxi software, they not only take the company's electricity bill down sharply, but also hear the amount of electricity being reduced.

Haibon introduced, now he is willing to take the electric adjustment list is only about One-tenth before, and only choose a good location: "is usually in the morning before the 7 point of a two companies of the electric adjustment, the other time of day is not too much, of course, the company through data can see the driver of this change, into the company will talk to us, But it is limited to talking about it. ”

"Fare increase", the final confrontation point

There are indications that "fare increase" is still the most likely starting point for management. But for the outside world that taxis use a taxi software, see "Increase" eyes open, not the "fare increase" does not answer, VW taxi driver million Master said that this conclusion is not scientific: "From the driver's psychology, if the passengers in the vicinity of the road to make a good location for the car, and the destination is appropriate, we will not care about the number of dollars in the fare increase, will also From the passenger's psychological point of view, if it is not a rush hour or an emergency, he will not have nothing to do without extra money. He said that only about 10% of the daily use of taxi software was a fare increase.

Once the relevant norms explicitly limit the "fare increase" behavior, whether the third party taxi software to the driver's attractiveness will plummet? Huangxiaoyong told reporters: "The Hong Kong Bureau is not the management of software, can not be forced to require relevant software to remove the ' fare increase ' function." The relevant norms are mainly to require the driver, the passenger charges should be more in line with the norms. ”

The problem seems to be back in the first place, with a third-party taxi software that will boost drivers ' earnings from the start, perhaps with more time than people think.