Training organization Network Promotion plan

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In order to better carry out the 2010 Network marketing work, improve the school site visits, increase the school's own brand building, promote the completion of market recruitment tasks, but also in order to maximize the marketing effect, the need to combine the Employment Department, the academic Department, admissions department, Career Development Department and other aspects of the three-dimensional As a systematic marketing project, the joint participation and assistance of various departments are needed. The following are the relevant requirements:

I. Support from the Employment Department

Support outline: Provide employment data, employment case material and enterprise personnel situation, employment market trend, employment position, student employment situation, assistant carry out employment content propaganda;

Main content:

Provide monthly employment data report (employment, employment, employment, salary, etc. without confidentiality of basic data), in order to help network marketers, consultants to understand the overall level of salaries and employment status, access to relevant information and materials from the external employment publicity. The employment data report is submitted once a month and the employment manager is responsible for summarizing the information and providing it to the head of the Career Development Department, and the information cannot be provided later than 24th per month. Monthly]

The employment Department needs to take the student's employment material: such as the outstanding Employment student information, enterprise site recruitment information, student employment experience, employment process (initial interview to the formal induction of time, process, results, feelings and other textual content), employment stories (looking for the students past and present contrast, accustomed to wear * * * training institutions running ideas, the pursuit of storytelling) and other documents, and provide related materials (PHOTOS), the Department of Employment monthly manuscript can not be less than 4, through the Employment department in charge of summary information, monthly before 24th to the Department of Career Development, easy to network marketing staff to master relevant data, long-term maintain the external publicity content updates. Monthly]

In view of the construction of the school website Employment column and the content consummation proposes the suggestion and the improvement plan, and monitors the employment column the content, regarding the Employment column content construction and the related suggestion please arrange the related document, sends the email with the attachment way to the Business Development Department supervisor Mailbox. [Not timed]

Provide employment news sources and provide monthly employment news releases. No less than 2 per month, the employment Commissioner is responsible for the Department of Employment through the summary of information provided to the Ministry of Career Development, information provided not later than the monthly 24th. Monthly]

By the Ministry of Employment designated by the Department of Personnel through the school website post and employment and recruitment-related news, notice, etc., not less than 2 per week, by the Department of Employment designated personnel issued, and included in the competent assessment content. Long-term]

For major employment information or recruitment events, the Employment Commissioner should provide information in advance for the Department of Career Development to arrange photography and records. [Not timed]

Other market-friendly information and promotional points provided, such as corporate employers feedback, quarterly employment stars. Every 3 months in the form of submission of relevant content materials, through the Employment department in charge of summary information provided to the Ministry of Career Development [quarterly]

The above information collected by the Ministry of Career Development Feedback to the Department of Employment, and by the Department of Employment to assess the completion of the Employment Commissioner, and included in the monthly assessment, submitted to the Personnel Department. Personnel to the Department of the completion of the assessment of department heads.

Second, the academic department support

Support outline: from * * * training institutions to provide all the characteristics of the curriculum, industry development, teacher strength, employment treatment, class information, free lectures and other aspects of the provision of promotional materials; be responsible for posting regularly on respective forums (see article Fifth for forum posts);

Main content:

The dean of the Academic Affairs Department should arrange the management of teachers ' blogs (urging teachers to open and write blogs), and submit the blog address and the teacher's blog list to the career development department. The Dean must set up a monitor for each class, monitor of their own class to carry out the establishment and maintenance of alumni (need to launch the current, the former students to cooperate), monthly from the teacher's blog to pick out three excellent manuscripts, by the dean of the Department of Education in the form of electronic file through the mail to the Department of Business Development; The receipt of the manuscript by the Director of Career Development Department to feedback the dean of the Academic department, the submission date is not later than 24th every month. Monthly]

When the school holds larger and meaningful class activities, please inform the Business Development Department in advance by telephone and email, so that the department can arrange photography and records. [Irregular]

The academic department shall send the monthly class activity plan to the Department of Business Development by e-mail, and submit the pictures and documents of each class activity to the Ministry of Career Development. Monthly]

A week before the new class, by Toolpusher class teacher in writing to inform the Ministry of Career development (content by mail), so that the Department of Career development through the form of news information in the home page news, start notice, the latest bulletin and other columns published (or in the Forum, blog Advertising form publicity), in order to promote enrollment publicity. Long-term]

By the Director of the academic department designated by the school website through the background of the university to publish information related to the academic affairs, news, notice, and so on, not less than two a week, by the director of the academic department designated personnel issued, and included in the competent assessment content. Long-term]

According to the needs of the network marketing work, please arrange the dean of Toolpusher to send the propaganda information to the class students. Participate in the promotion of the Forum (post or post) (forum posts see article Fifth) [irregular]

The above content needs to be assigned by the dean of the Academic Affairs department to appoint the teacher to be responsible, by the Career Development Department to the dean and the Headmaster feedback data collects the situation, the Academic Affairs Department supervisor will the related personnel completion in the month examination, the academic department supervisor examines each project to be responsible for the teacher's completion Personnel departments and principals to the Department of the completion of the assessment of department heads.

Third, the Admissions Department counselor Support

Get market feedback, to determine marketing results and help decision-making to provide consulting data (such as source, student qualifications, region, age, on-the-job or part-time, registration, etc.) for marketing analysis and decision-making, by the Advisory Assistant summary statistics, once a week, in the form of e-mail submitted to the Ministry of Business Development; By the marketing department supervisor into the consultant's monthly assessment and inspection. And the assessment will be submitted to the Personnel Department. Week]

The consultant summarizes and reflects the needs of the students in the consultation, once a week, by e-mail to the Department of Career Development, by the marketing department supervisor into the Assessment and inspection. Week]

The content of the above assessment by the Admissions department in accordance with the consultant or consulting assistant completion of the monthly assessment, and submitted to the Ministry of Personnel.

Four, outdoor publicity Commissioner support

Support outline: To obtain market dynamics, to find publicity channels, responsible for the distribution of regular posts in the Forum and replies (forum posts see fifth)

Main content:

Timely provide competition on the outdoor market publicity trends, reflected in monthly summary, for market intelligence analysis, into the market Outdoor Commissioner monthly assessment, by the Ministry of the Director of the outdoor publicity monthly assessment. Monthly]

For leaflets, posters, outdoor inkjet text content, style, layout to put forward effective reference views. Long-term]

Actively cooperate with the print media and network publicity (such as looking for advertising, watching the media market response, etc.). Long-term]

Each Commissioner counts the relevant market data in his/her region and submits it to the head of the Business development Department, once every half a month; Monthly]

Participate in forum promotion (post or reply) (see Fifth)

Five, the entire school staff support

: Responsible for posting regularly or post on the assigned forum. Schools for all external promotional sites such as forums, blogs, information release platform, SNS, etc. also need to release the content, unified by the Ministry of Career Development, all the participants are assigned two web forums, to post the top stickers; The following considerations:

1, in the Forum Registration ID number, the signature of the unified format for the "school propaganda slogan ... ”

2, in the last line of the post plus the school web site

3, some websites, post pictures pasted not go up, please be sure to upload the picture up;

4, each send a post, please put the URL address or screenshot of the Post to keep;

5, if the same forum in the same column home someone sent the same post, you do not have to send again, but need to go to the top, at the same time, please post the URL address or screenshot to retain;

6, the distribution of the site if there is not suitable for posting the site, you can find their own post site, at the same time, please put the URL address or screenshots to retain;

7, all posts, top stickers must leave the address link or screenshot;

8, all the staff to the provision of all the articles sent out;

This department support demand is the 2010 Network Marketing Promotion Program part, aims at the integration each department's resources and the superiority, from the network different level enlarges to the school brand, the enrollment, the teaching management, the employment service propaganda, only then the full participation can the school superiority gradually excavate and displays. Hope that all departments actively to support, so as to create a long market win. (as the school name is not convenient to disclose, the "* * * training institutions" replaced, please understand ^_^)

Contributors: Hefei foreign Bo Network, the original address: http://www.hefei800.cn/wangzhancehua/tuiguan/peixun.html reproduced please keep, thank you!