Transformation collision, collision and fusion alternation

Transformation collision, collision and fusion alternation

In this capital-dark war, when a good opportunity is fleeting and there is a time for capital flirting, many new models tend to subvert the original model, and even the large companies ' slow reaction may be subverted by small companies. Because of this, we all see the role of the Internet, the original traditional enterprises are considering transformation.

The trans-border transition still needs to be cautious. Because once you have chosen all the transitions, it means that the original achievement and the original barrier advantage will be greatly reduced, and then with the entrepreneur at the same starting line, and the rest is not necessarily compared to the entrepreneur. Instead of a trans-border transition, it could mean being eliminated. The collision and fusion of mobile internet and traditional ecology is happening alternately.

Offline resources in the process of Internet entrepreneurship is also indispensable, but the resource-oriented model may eventually be discarded, the proportion of resources is getting lower. Some time ago Some people said that the Internet is difficult to solve the ticket information asymmetry, then in the decoration industry, car maintenance industry is more difficult to solve. Like in some cities, some industry foundations have long been entrenched, it is more difficult to pry these. The Internet and traditional industries have generated a collision of resources.

Choose the Internet, give up resources to guide will be better, resources are limited, geographical advantages are limited, can quickly enlarge only the Internet. Some people say that the original experience has become a burden, in fact, the original or advantage, the new Oriental online education than entrepreneurs do a lot easier. Abandoning resource orientation does not mean abandoning resources.

To deal with the collision in transition, be decisive and cautious.

Internal collision, compatibility and global perspective

The current big situation gives internet entrepreneurs a chance to overtake in the corner, and the opportunity is fleeting. More and more entrepreneurs are joining the tide. In team management, collision is unavoidable, for the compatibility of different thinking, and then the vision to the overall situation, is the key to success.

Make decision on the user's thinking is necessary, from the user's point of view is certainly the better the experience, but from the product perspective is more to consider how to guide users to use a number of functions, the user's potential needs to dig out, cultivate the user's needs and habits. Just like cloud printing, before this product comes out, the user even has this kind of demand not to know, but has after, must let the user accept it to like it to be inseparable from it. The combination of user thinking and product thinking can make a better product.

When the thinking of product thinking and technical thinking has collided, what should be done? is still compatible with the absorption of the essence of the overall situation. When the video site war, we all put money into advertising, buy copyright, publicity, brand building above, and Youku will more money on the server side. Believe that the cool inside, it is certainly responsible for the market's hope to pay attention to the market, responsible for the content of the hope that the content, but also produced a lot of collisions. And leader can finally make a decision that is so overall, it shows the wisdom and foresight of its decision-making.

When I bring the team, every time I can meet the direction of the person in charge want to pay more attention to their own direction. At this point, if the way is too extreme, such as directly pointing out what our vision is, and then tell the operation we do is not from the media, the operation is not so important and so on. Even if my decision is right, they will scold me "Shang and conspiracy", and then angrily left. The collision within the team is inevitable, as a leader, should look at the overall situation.

Face the internal collision, to be compatible and look at the overall situation.

User collisions, resulting in better solutions

Most collisions should come from outside, not from within the team. What do you do when you do something that others don't like, and then they tell you that it's not what they think it is?

First, you need to understand who your target audience is, and the people who criticize your product are your target users? For example, do you position your product based on Xing? If for these people and change the whole style of products, to a large exchange of products, lean to create Fun BBS channel, and then suddenly a bunch of people tell you do not like BBS products, like SNS, you should not have such a son. Just like the Coca-Cola of the same year, the new customers did not catch the old customers and lost, it is not good.

Understand their target user base, this user group may be a student group of white-collar groups such as identity division, may also be like mischievous, free to open 90 after this according to personality and interest division. Then do a good job positioning products, and then solve the problem with the collision between users. From the target users to 108,000 of users, or to put forward with the product positioning of 108,000 of the recommendations, can not be too concerned about, everyone is a product manager is simply nonsense. Then, after that, consider adding changes to the functionality.

In the face of external collision, the first thing to see is not the target user.