Transformation completes business treasure will usher happy three years

Some people call him the chairman of the Camel Company, is the heterogeneous of IT industry: 20,000 yuan to start, with a year to earn 30,000 yuan of the ideal, "do not take VC a penny, do not bank a loan."　　"After nine years to complete the listing of the company; others say he is good at hype, in order to promote the company after the listing of a new generation of E-commerce platform business treasure, after several setbacks to the securities referred to as" network Sheng Technology "into" business treasure ", a few save tens of millions of publicity fees. He is a business treasure (002095) Chairman Deliang. Famous university graduates, overseas returnees and other IT elite entrepreneurial elements and he insulation.　　In the eyes of his subordinates, he worked 88 hours a day, almost no hobbies, Chizhai, advocating thrift, "a wardrobe adds up to only hundreds of yuan." The baptism of the financial crisis and the shuffle of the e-commerce industry did not slow his footsteps.　　Deliang told the Securities Times reporter, now feel very steadfast, the company has completed the listing three years after the strategic transformation and upgrade, 2010 after three years will be a happy harvest period. Transition success into the harvest period "this year business treasure platform of user development is good," Deliang stressed that the company has completed from the past a single business-to-business strategy into a "Small Portal + alliance" business treasure Strategy.　　In Hangzhou City wen three blocks, Deliang accept this reporter interview, and this area is 13 years ago he started his business. Looking back at the start of the entrepreneurial process from the peasant house, he told reporters: "The reason can be from 20,000 to do today, I have a feeling is to be passionate to take the stairs, do not make excessive investment and expansion." Life needs to be steadfast, but also need passion surging, this is the combination of sensibility and rationality, but also the company's development of the Sea of Poseidon Needle.　　"In his view, the elevator is fast, once the problem will plummet to the bottom, and if you take the stairs, the most fall to the next level, there will be a comeback opportunity." The scene in 2006, when the company went public, was fresh in his memory: The price was 14.09 yuan, the opening soared to 68.1 yuan, and the 389% per cent increase and the 100-fold earnings ratio stunned everyone. At the beginning of the IPO, the peak of the share price dance to Deliang on thin ice, "while considering investors need to return, while considering the company's strategic transformation needs input." "For traditional enterprises, the collection of funds can be reflected as fixed assets, in the financial statements to reflect." But internet companies are vastly different, and huge amounts of investment are turned into fees. "Deliang clearly realizes that although business is the first share of a-share network, a single business-to-business model has limited space. Less than half a year after the listing, he began to rearrange itself by building industry websites and small portals to form business-to-business clusters.　　2007 and 2008, the business Treasure of the merger of Zhejiang China Service Network Technology Co., Ltd., Zhejiang Sea-Reading Technology Co., Ltd. Deliang admits: "From 2007 to 2009 is painful three years, this is our two times entrepreneurial process, the beginning of business in 2010 will usher happy three years, from the strategic transformation period into the harvest, add up is happy six years." "China e-commerce researchThe Center director Lei told reporters: "Since 2007 business treasure hard skills, through mergers and acquisitions or equity participation in the way, so far has been involved in chemical, textile, clothing, machinery, agriculture, telecommunications, exhibitions and other fields."　　"Business Treasure forecast the first half of this year net profit growth between 50% to 70%, the reasons for the performance changes include" Small Portal + alliance "strategy initial results, business treasure E-commerce platform Business growth is more ideal, and investment income and other non-recurrent gains and losses have increased. China's chemical network, such as vertical web sites are expected, business treasure every year to maintain the growth of 10%-20%, and business treasure integrated E-commerce platform has become an important aspect of the next two years.　　Another analysis of the industry, 2010 is the first business since the listing of real rapid growth of the main business year, the previous few years of business training began to contribute substantially to the income. To split the listing to enjoy the return on investment "I can tell you a data, in the first quarter of this year, the service network performance slack, net profit growth of more than 80%. From 2010-2012 These three years, our minimum target is net profit annual growth rate of 80%.　　"The remark is not Deliang, but his first business partner, sleeping on the floor of the Chen." In January this year, business Bao announced the reduction of the holding subsidiaries in the network 30.4% of the shares, cut part of the sale to the Chinese service Network Chairman Chen as the representative of the management team, and Zhejiang Jianghaoquan Yuan Venture Capital Co., Ltd.　　After the transfer of equity, the ownership structure of the service network into the management team accounted for 60.38%, Kun Yuan, accounted for 20%, business treasure accounted for 19.62%. Deliang broke the rules of the game without capital force, Chen the first mbo in China's e-commerce industry.　　Since then, the service network officially launched the listing plan, ready to land in three years gem. "This is my last venture in my life," he said. "Talk about the progress of the listing of the network, Chen intonation cadence, full of emotion:" In the service network is preparing for the listing of related work, the current basic to reach the gem listing indicators. Perhaps this is the beginning of the journey, perhaps a new reincarnation, I now ears, Sprint Gem became 35 years old after the lifelong dream. "He told reporters:" The current network of the national deployment of basic completion, has six domestic branches, more than 220 employees, by the end of this year, the estimated staff size of 300 people. Chen stressed that China service network is still entrepreneurial companies, the future of the road is still very long.　　Data show that the service network was established in 2001, the registered capital of 10 million yuan, the core assets of China Apparel Network is one of the largest apparel E-commerce website. April 2009, Business Treasure officially launched in the Service network reorganization plan, including the introduction of strategic investment, optimize shareholder structure, the implementation of joint-stock reform initiatives.　　Industry insiders pointed out that the purpose of the Business Po-transfer Control is very clear, is to do a good job in front of the network before the preparation of the listing to remove the equity barriers. According to the analysis from Citic Investment, business treasureThe original investment of the service network has been recovered, if the latter can be successfully listed, the business treasure will also receive considerable investment income. Feng Lin, analyst at the China e-Commerce Research Center, said: "Business treasure with ample cash, if the network can be successfully listed, this model effect will let business treasure's investment chain continues to lengthen." "In the course of the interview, Deliang said:" Business treasure 2010 years does not rule out another to buy the development potential of e-commerce industry sites, is now in the selection of cooperation objects. Our ultimate goal is to facilitate the reorganization of mergers and acquisitions within manageable and opportunistic conditions, and to achieve solo flight through several years of incubation. "For business treasures by the market people labeled" The upstart concept of "the brand, Deliang told reporters, this statement is not accurate:" Business treasure should not be called a venture, we now do things, but the extension of the strategy, the next three years business treasure will not deviate from the main industry. " ”