Transforming media platform to create new mobile marketing model every day

With the increasingly strong impact of mobile internet on traditional media, how to successfully implant the mobile internet gene, using the new Internet thinking to complete its transformation and upgrading, has become the subject of all traditional media efforts to explore. As the traditional media hegemony of the television media has become increasingly micro, from the development trend, the future development of TV media can not be separated from the network alone. As the main content, the television program is limited by the well-known policy conditions, it is difficult to get a breakthrough development. Thus the Internet, or the rapid rise of mobile internet, has become a new area for all television programs to seek breakthroughs. Every day as the largest mobile digital music platform, now has nearly 400 million users, daily active users 36 million. Starting from the end of 12, the media platform, the opening of the satellite TV program, for the major television media to bring huge traffic and a large number of data. including Hunan TV, "Where's Papa?" "I Am A singer", "Flowers and Youth", Jiangsu Satellite TV, "The Mood for Love", Oriental TV, "The Voice of Chinese Dream", Beijing TV "The Most beautiful harmony" and so on more than 40 programs and every day to form a strategic cooperation, more than other digital music platform. With the old media cooperation mode is different, every day beautiful network cooperation has broken through the sponsorship of cooperation advertising model, further from the brand fit, the topic of cooperation, the content of the joint planning and operation of the Trinity three-dimensional model of the depth of the binding, joint advance. So far, every day it has become a favorite digital entertainment programs in the favorite partners, network cooperation for every day the beautiful content of the field has increased the quality of the content of the depth. In addition to strengthening the network linkage, every day beautiful media transformation is still to tap their own resource advantages, fit the user positioning, the launch of the "beautiful new song list", "Beautiful Music Commentary" "Every Day Trump" and many other media content. As the first comprehensive review category of the National digital music Platform, in addition to the general user search, to listen to the real data, every day it is appealing to the popular artists as Jiebang guests, including the current hot sister band, Wu Mo worry, Hu Xia, Wen Yu, the product crown have to join. Every day good in the platform to make their own brand penetration, but also pay close attention to the advantages of resource integration, more latitude for brand communication. "The beautiful new song list" At the same time also united national more than 300 radio, KTV, plane and other channels for data integration, to create the most authoritative songs list. Every day in the digital entertainment of the strength of more and more can not be underestimated, and more and more traditional media and audience recognition. The future, every day will open more cooperation strategy, to join hands with more traditional media to establish cross-media cooperation business model.