Transition to mobile internet is death

Compared to Sina, Sohu two big portal facing mobile Internet, bat performance is commendable. "Entrepreneurial State" magazine article/shanyou columnist Introduction: Shanyou: Director of Entrepreneurship, 酷6网, founder of China Central European Venture Center the current criteria for judging whether a company is dead is not a loss or bankruptcy, but a slowdown in growth or a lack of influence in the new era, which can basically be defined as the company is dead. , such as Microsoft. Its CEO, Steve Ballmer, was dismissed from the board recently, explaining that he was too slow to act. To some extent, it could be said that he let Microsoft miss the Internet and the mobile Internet era opportunities. Many internet companies, including Microsoft, have been seen as traditional companies, and they have almost lost their way in the transition to the mobile Internet. For example, my old club Sohu, recently made a deal about Sogou in the industry has a great impact. In fact, Sohu is most likely to get a mobile Internet ticket products only Sogou, even if it may end up just a ticket. In other words, Sogou is the most important asset of Sohu, not even one, but they think is how to sell Sogou. Although the last Sogou took Tencent's strategic investment, but from the board of Tencent and Sohu two to two of the seat ratio can also be seen, sogou in the meaning of Sohu is different from the past. Sina's performance is also passable. Some time ago I saw an article on the microblogging fan platform for praise, I am sure the launch of the product to a large extent, "to ensure the micro-blog on the PC and mobile end user experience consistency." This puff words remind me of that year paper media to deal with the Portal method is to launch the network version, the content of the newspaper to move online, the result is no network version won the portal. Weibo also replicates PC-side content to the mobile end, but does not fully utilize and extend the unique capabilities of the mobile device. I from the paper media, I saw the shadow of Sina now, as a Weibo fan, old Li sigh. Compared to the two big portals facing mobile Internet, BAT's performance is commendable. This does not mean that they must or have done so, in fact, they are also stumbling towards the shifting end, but these three attitudes are admirable. Baidu buys 91 wireless to spend 1.85 billion dollars, everybody complains too expensive, but why is Robin Li willing to "be trampled on"? One is that he has to pay a price for his past mistakes, and last year he called the wolf inside Baidu, and recently he confessed that he himself had not paid enough attention to the mobile end, A lot of people came to persuade the transition, he did not care. It was tantamount to admitting that he had made a mistake. Second, he conveyed to the outside world Baidu Transformation Movement's determination is huge. Success is unknown, but Robin Li is willing to face up to the mistakes, and to pay so much to make up for, courage is commendable. Recently, there is speculation and Ma Yun Push "contacts", especially in the "Three horses" together, he and Ma Teng Ching scene caused a lot of attention. But the industry generally believes that Ali's dealings are unlikely to pose a real threat to the micro-letter. Why does Ma Yun have to lift the whole companyWhat about the force? I recently talked to Ali's friends about this topic, they think if this year do not do intercourse, once missed this opportunity, 10 years later will be grieved to recall. It is said that Ali has transferred 1/3 of the staff to the mobile end, from such a drastic move can also see Ma Yun to move the end of the determination. If Ali does not sell, it will face an irreversible crisis. On the PC side, Ali has almost achieved a closed loop, the electric business area who is not around Ali, so they have tens of billions of yuan per year advertising revenue. But the micro-letter launched mobile payment, through two-dimensional code scanning can achieve rapid purchase payment, which means that Ali's rear position has been breached by the enemy, Ali had to respond to the attack. As for Ma Yun so high-profile to push whether or not, I personally think there may be "concerned, sneak", Ali in the mobile end of the other direction must also be exerting force. The courage that bite inspires is essential to the success of the transition. For now, the best way to transform the bat into the mobile end is Tencent. It is said that Ma two years ago focused on mobile end products, basically do not look at the PC side. Two days ago he said a word, very sincere, "if the micro-letter is not from Tencent, for today's Tencent is a disaster." "He has no credit at all, just lucky." So you can see the current with micro-letter head-on competition is Tencent's internal products, such as hand Q. It is said that big business is the tomb of innovation, the use of the internal competition to promote innovation, may open up a new situation.