Travel ERP cumbersome or leveraged

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Whenever the holiday comes, travel is always the hottest topic. Although affected by the snowstorm, we still sent the statutory holiday adjusted after the first Spring festival holiday, several happy several worry, this sudden natural disaster, let China's tourism industry once again realize that the vast sea, information, and the rapid judgment after receiving information, perhaps, determines the success or failure of a tourism enterprise.

Nowadays, the demand of tourists for individual travel, personalized trip and self-help traveling is more and more vigorous. The first Golden Week of 08, although objectively caused by the climatic causes of large-scale league to many domestic travel agencies caused a lot of trouble, but there are quite a number of travel agencies to seize the short trip, outbound travel and other market opportunities, rapid and reasonable adjustment of product structure, seize the market hot spots, earned a pot full of, and their success, to a large extent Depends on the accurate grasp and swift action of the ever-changing market information.

For information, China's tourism enterprises have an urgent desire and huge practical needs, but implementation to the reality, China's information construction is not perfect. Whether it's software or hardware. From the complete database construction to the relevant personnel training, at least 10-15 years behind the international tourism. In the final analysis, China's tourism industry lacks a practical and effective ERP system.

What is the tourism ERP

ERP system was originally based on the research of manufacturing enterprise internal resource management system. As a kind of advanced management thought and management mode based on modern information technology, it finally embodies a kind of management goal of "people do their best to make the best use of their job". Therefore, it must be combined with the management characteristics of different industries to meet the personalized needs of users in different industries. This shows that the real effective ERP management system must be able to solve the specific problems of each industry, so the vertical deepening of the ERP market and industry application characteristics has become an inevitable direction of ERP product development.

As early as a few years ago, ERP concept has entered the Chinese tourism industry. Relative to the manufacturing ERP is mainly planned events, tourism tourism is mainly involved in events, it includes dynamic components more, more random. Therefore, the construction of ERP system in tourism industry is more complicated and costly.

In recent years, a number of emerging ERP system vendors are developing a modular ERP system to gradually replace the traditional large system. The same way network (www.17u.net) research and development of "Liuhe One Marketing Pass" is a such software, he will "financial management, customer management, line management, channel management, internal management, resource control, such as the six modules together, so that not only to achieve for each user to provide tailored solutions, and, When the user's business environment and business model change, the modular system itself can easily be modified to meet the new needs of users.

Ii. Factors restricting tourism ERP

Compared with other industries, tourism is difficult to make information, this is mainly due to the competition between the travel agencies are not standardized, the market is not standardized. In practice, a list of tourism will often involve many departments or units, so the construction of the system is not only complicated, but also to coordinate more relevant personnel, need to meet different needs.

In the process of development, the "Liuhe One marketing pass" of the same process net have encountered a similar distress, at present, the object of a product is still a small and medium-sized travel agencies, the system must be standardized operation process, but the vast majority of China's small and medium-sized tourism enterprises, it is impossible to produce similar line-like standard product line. "From a large level, the current situation of irregular operation of enterprise information construction is very unfavorable." It must put forward many additional, complex, even unreasonable demand to the information, we need in and the travel agency unceasing communication and the research, extracts many needs the Chinese thing, then improves, the entire process, can only use cobwebs to describe. "The same way network joint CTO Ma Heping Introduction." Fortunately, and a large number of domestic counterparts, the same process, more knowledge of tourism, go detours, less.

At the beginning of the system operation, out of the habit, out of interest, a considerable number of internal personnel will not "like" the system. To make the ERP system really used, all leaders must first have a clear sense: Your travel agency needs ERP? Do not need, the problem does not exist, if necessary, it must be from the top down to establish a unified understanding, with the greatest strength to do, do not go back to the arrow, spent a great effort to buy back the system, can not become a decoration, As long as in this premise, other difficulties and constraints can be overcome.

The most important and critical product of tourism is data and related materials, and these data and related materials are dispersed in the hands of business people. The construction of ERP system should let the business personnel voluntarily put relevant data and related materials in the computer, so that the construction of tourism information can be carried out, so the relevant personnel from the ideological to be accepted. The informatization of tourism is a long process. The ultimate goal of ERP application is to create better economic benefits. Therefore, we should first choose those who can bring significant economic benefits of the application projects, increase training, so that business personnel to taste the sweetness of information, so as to inspire them to promote the application of Information technology initiative.

In the process of development and application, the running-in of tourism enterprises and it enterprises is another problem that makes people headache. China's tourism system development has been such a problem: "Do not understand it tourism, do not understand the system of tourism", so that the thing to do, practicality will be problematic. Therefore, tourism enterprises in the selection of products, must find strong technical force, and has a certain experience in tourism enterprises. At present, similar to the same way network (www.17u.net) so rooted in the tourism industry's emerging forces have not satisfied with the past simple trading platform identity, began to try to play a leading role in the field of tourism information, and its reliance on the Chinese tourism is a deep understanding. The most expensive is not necessarily the best, and the close cooperation between tourism enterprises and it manufacturers determines the success or failure of the whole system.

Three travel agencies ERP can do what

The construction of ERP system in tourism is not a problem to be done, but a question to be done and how to do it. China's tourism is bound to the vertical division of labor system, which will gradually sift out a wholesaler and retailer as the main body of the pyramid-shaped structure, the implementation of ERP, can let the whole information flow, and the largest extent to achieve resource sharing. In the Liuhe system of the same process net, all Access platform tourism enterprises will enjoy the system to provide thousands of distributors, they can use the information means to integrate their own value chain, with the upstream and downstream manufacturers to achieve better information interaction, as well as thousands of hotels, airlines, tourist attractions and other information resources to share.

It is worth mentioning also has the strong internal management function of the ERP system. The promotion of ERP is a process from top to bottom, which is a change of employee's working mode, in which the transformation of enterprise culture will play a good lubrication role in the implementation of ERP. The application of ERP will make the tourism enterprise's efficiency, management level, customer relationship management and so on have made great strides. And through the system of mandatory norms, ERP system can help enterprises to eliminate corruption within the phenomenon. At the same time can also prevent the loss of travel agents, strengthen the control of employees, will not be due to the flow of staff to lose the corresponding customers.

For tourists, with the implementation of ERP system, in the future their more personalized needs will be the greatest degree of satisfaction. With the application of information technology in the tourism industry more and more in-depth, tourists can be more comfortable through the network to book air tickets, and finally determine the satisfaction of their own travel routes.

China's tourism needs ERP, China's tourism ERP calls for a mature product, only the capital, technology, resources, market integration, traditional advantages and new technologies, China's tourism take-off, will not be a dream.