Travel site this summer season to play a good battle effect

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Today's tourism site competition is unusually fierce, light known travel site has more than 8,000, how to stand out from the competition, is the major tourist webmaster day and night brooding problem.

Tourism E-commerce sites each resorted to their own tricks, card-issuing war, the DM World War, the street advertising war, the vast majority of war, the war all the way from the site burned to residential areas, and even burned to personal mobile phone.

But have you stopped to think about the situation of the website passenger branch?

Do travel know, the group travel peak, concentrated in 51, 11, the Chinese New Year, there are summer vacation, which the summer vacation during the most, the longest duration and famous.

The profit earned by summer travel is about 1/3---1/2 of the total profit of the travel agency, and here's how to catch the summer season.

The following is Sina's data:
Sina NET to "University student travel Survey" result shows, 72.72% of college students have travelled, and 67.35% of them travel once a year on average, on average, 5.75% per cent of students travel to more than 4 times a year (including 4); nearly 45% per cent of students travel at more than 1000 yuan each time; 12.91% of those surveyed said they spent more on travel than 10,000 Yuan. In addition, the survey also showed that 66.16% of college students intend to use the summer vacation to travel.

Large University tourism market + a larger number of primary and secondary student tourism market + Chinese College Entrance Examination Graduation Tourism market (often students + parents travel)

How do you eat this very tempting cake?

We start from the traditional 4P classic marketing theory!

1. Product

Students have their own unique travel needs, travel agencies should develop a number of tourism products suitable for their hearts and expectations, to meet their natural, friends, relaxed desire.

Search Group Network launched two of tourism products last year, by the student tourists are very popular, the two products are graduation and secondary school students summer camp. The Young tour guide is humorous, the group of men and women coordinate, the hotel is warm and romantic, the price is quite reasonable.

2. Price

Pricing, the need to take into account the students ' affordability, according to the students ' family situation, the introduction of appropriate package products.

3. Channel

Because students have a small group of aggregation, it should adopt a unique marketing channels, such as the establishment of part-time liaison in various schools. Take the school by the hand.

4. Promotion

Targeted introduction of some limited-timed products, through promotions, triggering the climax of enrollment.

Students are a relatively new group, they accept fresh business more, more like a taste, word-of-mouth spread effect is good. Search Group network in some high schools set up the college entrance examination system, all in the city of high school students, get the top 2, will receive cash 10000 yuan, plus free xxx days tour.

This propaganda and dissemination of the strength is very large, the effect is very good, many parents are very willing to let their children and the champion to play together, make friends. The registration effect is very good. Stone!

Student friends through your site, after the tourism experience, there are two major benefits: he may become your part-time editor (cheap labor), the second is: there will be tourism demand, at least to find a price (potential customers).

Summer Vacation Tourism market is a big market, but also relatively good promotion, the major travel site staff, hang on.