Treasure Drive Car: Learn the founder of Li Rubin Business

The founder of Li Rubin Li Rubin himself has more than 20 cars, usually idle, which let him see the opportunity. Article | And at the end of May, only one week on the line of private car sharing platform treasure drive car to get 5 million dollars angel investment. This is Li Rubin's second venture. 2010, Li Rubin and Yiu Jingbo, Jinxin co-founded the School of Education landing in the New York exchange. Li Rubin Rest A few years, finally or restless, want to toss again. There are not many things that can be done to start a project. "Li Rubin think private car sharing is a very rare opportunity. The start-up project in the garage, which includes the brand name, is Li Rubin in the garage of his home. The car rental is a peer-to-peer (personal to personal) private car sharing platform: through the platform of the Web site and mobile phone clients, owners can rent idle vehicles to those who need to use the car to obtain the corresponding income; Li Rubin like cars, but also to save licences, he continued to buy 20 Lai car. But the usual two or three cars, most of the cars are idle. Afraid of being out of trouble for a long time, he rented out. In the process, Li Rubin found that car rental is a big market. Some people can take out tens of thousands of dollars to rent a car in one months, demand also various, sometimes need commercial vehicles, sometimes need to drive a car. He also looked at the various business models in the car rental market. Traditional car rental companies have heavy assets and license limits, and later want to catch up with the Shenzhou car, a big car such as the giant has been difficult. There are basically two modes of renting a car on line, one is to drive with the driver, such as easy to use the car, the second is self-driving, without the driver. With driving, easy to use the car has become big, difficult to compete. There are no strong companies in driving. After the listing of major education, Li Rubin quit the management line, only as chairman, usually the main job is to open the board, very busy. The October 2013 58 City listing gave Li Rubin a big boost: Close people have the biggest impact on themselves. "He and 58 co-founder of the city, Yiu Jingbo, is the founder of the more than 10-year partner, still living in a community." 58 with the city's current market value of nearly 4 billion U.S. dollars, is the study of more than 10 times times, which let Li Rubin see the Great power of the Internet model. A bit like that when I saw Ding Lei, Charles Zhang's company listed, Blood Boiling, founded a major education. "Yiu Jingbo also help Li Rubin comb a different direction, finally two people unanimously optimistic about driving mode, with Peer-to-peer Mobile internet technology to transform the traditional private car rental market." This spring Festival, Li Rubin decided to mountain again. Compared to traditional car rental companies, the benefits of the shared model are obvious. The first is to save time. To the traditional line rental car rental companies, to go to the network in person to do formalities, not 1.5 hours to two hours to get the car. And with the treasure driving this online service model, look for nearby vehicles like in the public comment query nearby restaurants as convenient, online payment, you can directly contact the owner of the car, saving 8More than 0% of the time. In addition to the cost, the traditional rental companies have rent, manpower and the cost of buying a car. Private car sharing services are much lower in rent and manpower costs, and there is no cost of buying a car, so the cost of renting is nearly 50% lower than the traditional way of renting. The war is about to begin. Li Rubin selected a five-storey villa near the metro station to do its own two-time entrepreneurial stronghold. Different from high-grade office space at a glance of the Big Bay, the office room is divided into upstairs downstairs, very compact. He is deliberately creating a warm feeling of home. Of course, because this is a house, cheaper. Although this venture has been among the ranks of high and handsome, but in the cost, the principle of Li Rubin can save the province. In the current private car sharing service market, in addition to the car rental, pp car rental, friends and other car rental models are almost identical to the company has also announced the financing. This heralds a fierce competition coming. Li Rubin doesn't seem to think it's a bad thing. This shows that the market is big enough for us to cultivate the market together. "At least this market will not make Li Rubin feel lonely when it was a big business: it was hard for consumers to understand what our one-to-one business model was." Because there is no competitor education market. "The angel of the car rental is the equivalent of a general a round of money." In Li Rubin's view, money is not a problem, and competition is more reflected in the management team. Li Rubin experience from entrepreneurship to the successful listing of the complete process, there are a lot of experience can be used in this venture. For example, in accordance with the standards of listed companies to manage the company, as far as possible with the industry inside the most outstanding talent, build the best team. In addition, he has more than 50 cities in the market development experience, the local consumer habits, economic conditions, and even media resources, have in-depth understanding. Bao Driving management team members have more than 10 years of work experience, can let this venture to take some detours, less make some mistakes. "he said. Of course, as a new thing, private car sharing also faces some common policy and operational risks. The first is the question of legality. For the legality of private car rental, different lawyers have different interpretations, and some lawyers think that the private car, like the house, is private property, can be rented. Some lawyers believe that leasing is a government-supervised concession business, rental vehicles must be provided by the car rental companies, not by private owners to provide. Li Rubin is not worried about that. He believes that with the development of the industry, the problem will naturally be solved. Now the big city limits the limit, the Government reform also causes the official vehicle to reduce, this will create the massive use vehicle demand. Private car sharing can not only meet the needs of cars, but also reduce the number of private cars, reduce air pollution and traffic congestion. I believe that the Government should gradually support such a development. "For the rental process in the event of accidents or the risk of vehicle loss, Bao driving a car rental strategy is to insure the second is to establish a sound wind control system and credit system." PICC, Shoubao, Ping ' an and other insurance companies for Peer-to-peer leasing business to provide a separate insurance, insured amount of 1 million yuan, 1500,000 yuan, 1.8 million yuan, will be paid for different accidents. More importantly, the car rental platform will be in advance of car owners and car rental people's identity and vehicle information for rigorous screening and verification, preventive. Bao driving now business covers the North Canton Deep and Changsha, on the platform to be rented vehicles have nearly 8,000 cars a day to produce dozens of orders. We have so few people, so many of us who want to rent a car are in line. "Li Rubin's important job right now is hiring.