Treat your users the same as your girlfriends

Source: Internet
Author: User
Keywords User research dating
Tags communication dating design design products difference information internet internet +

Recently read an article, the feminist feature of the Internet, the general meaning of the article is: although there are men and women in the world of Internet, but because of the increasingly heavy experience of products, the emphasis on emotion and centrality, these all show that the Internet age users have a feminist character. Then we design products, as the user imagined as their girlfriend to talk about a love it, the only difference is that the object from the girlfriend into the user, some of the following sporadic sentiment.

The first step: to build a good first impression

Most people are not Gao, so keeping a clean and tidy look in a girl's eyes is always better than being sloppy and slovenly. Visual design is the same, even if not perfect, but also at least concise and crisp, avoid piling up too much flashy decoration, understand what is called excessive. Of course, it's undeniable that sometimes the simpler it is, the harder it is to design.

The second step: highlight the advantages of product core advantages

Visual design is one of the key links in the whole user experience, and it is also the packaging and bearing of the product content. In love is equivalent to packaging their own, the greatest advantages to do effective promotion and emphasis. Therefore, visual design to meet product characteristics, to highlight the greatest advantages of products, so that users can feel the first time the products are different places.

Step three: Enhance the possibilities of communication and communication

The most important step in the process of love is to communicate and communicate, to effectively stimulate the other person and their own conversation, so as to understand each other, but also let each other understand themselves. Visual design, but also enhance the user's willingness to use products, it is equivalent to enhance the user and their own communication possibilities. Therefore, visual design in the effective transmission of product concepts and characteristics on the basis of the need to play the visual designer's subjective initiative, so that the product performance more interesting, more vivid, attract users to use.

Fourth step: Comprehensive understanding of information, cast

To fully and comprehensively understand the object of love, and then to give it, get the other side of the favor. Visual design should not be source roots, only by the designer's personal preferences for the design, but should play the power of teamwork, fully through the work of the front and back end, information to build the foundation of the design. For example, the product itself has a deep understanding of the target users of the research information has a comprehensive grasp, so as to become the user and product communication between the important bridge, play a visual design should have the role.

Fifth step: Common growth, constant adjustment

Falling in love is a process of adapting and changing each other, gradually achieving the goal of both sides. Visual design is the same, and then the design of cattle can not be fixed forever King status, the impact of visual design factors have a lot of industry trends, competitor changes, user preferences, product changes are an important component. Therefore, we need to constantly adjust according to the change of product and the change of user's demand, and grow together with products and users.

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