Trends and data on consumer behavior

2009-2015 US http://www.aliyun.com/zixun/aggregation/7976.html "> Online Shopping consumer growth

The number of consumers doing online search or shopping is steadily increasing to over 200 million by 2015. But the research institute says most of the planned sales are generated by older online customers.

Retail related online activities

31-44-year-old Consumers are most inclined to read online ratings and comments, accounting for 31% of the proportion, and like to register for samples or discount coupons, accounting for 28% of the proportion. They also like to participate in online auctions (23%) and sell their wares via online auctions (10%).

Consumer use of smartphones for shopping

Smartphone users mainly search for gifts during holiday shopping, or view the location and business hours of the store. But 26% of users use their mobile phones for shopping.

Global online population in 3721.html ">2014 year will reach 2.32 billion

Where do consumers start shopping?

Network users by Revenue

According to the Pew Internet & American Life Program survey in the late 2009, 74% of adults in the United States use the Internet. Of the 18-29-year-old population, 93% used the network, while the 30-49-year-old population was 81%, 50-64-year-old population 70%, 65-year-old and above 38%.