Tribute to the idol jobs Luo has "feelings" of the hammer ROM

It is said that March 27 Luo Hammer Technology Co., Ltd. (hereinafter called "Hammer") of the press conference shocked the crosstalk industry. Lao Luo (Luo's river nickname) very disdain: "Clinton Biharison Ford, but the job is the president rather than the artist, you can not because of a teacher in the passing off Guo, he niusong crosstalk is not the world."  "The Hammer smartphone operating system (Hammer ROM), which was a near-finished semi-finished product, still harvested applause and screams from the audience," he said.


     Big Mouth Lao Luo is "has the feeling"      to do the handset, the elder Luo is the amateur handset enthusiast, the idol is jobs. Luo, who saw the waning character of Apple's products and "an android shattered by his own openness" after his departure, vowed to make an intelligent system that was truly "easy to use" and "humane". In his own words, it is called "feeling". Lao Luo said that he is a craftsman spirit, with the heart of the craftsmen from the quality of products and every detail to do their own mobile phone-this is the "hammer" by the Sichuan compatriots ridiculed for a long time the origin of the name.      In order to show serious seriousness, Lao Luo deliberately put his microblog name @ Luo cute more changed to @ Luo. hinted that after starting to do mobile phones, their size is also an entrepreneur, to pay attention to the image.      press conference from beginning to start a high profile, from the security of the meeting door to guard security and then to the door wantonly scalping tickets scalpers, just as a set of concert lineup, he will be priced three stalls, 144 yuan, 233 yuan, 377 yuan.      In spite of this, the venue is still full, there are fans to join in, there are such as Le Frog operations Manager, such as Uncle Eva to see the old man out of the industry. Lao Luo is not afraid, he also rare "humble" a return: "If in the process of the demonstration any embarrassing mistake, welcome everyone live booing, in order to help us thrive." "     Start another tough life      1.5 before, a chance, the old Luo received a millet test machine, He used it to praise millet in Weibo as the best mobile phone that he has ever used in addition to the iphone. This sentence in Lao Luo's mouth rare to hear praise, aroused lei attention, so two people meet.      One day in early November 2011, Luo was invited to the Millet headquarters, and Lei interview. Mr Lo admits he was lei before seeing him, and he didn't even mind working for Lei. However, the results of the interview to Luo poured a pot of cold water.      Lao Luo thinks he is a master of detail control and user experience, and he has more than 30 user experiences when he tries millet. He lei about the experience and his perception of smartphones for 1.5 hours. Then, lei in one hours to briefly speak his own opinion, did not agree with old Luo. After some awkward civilities, the meeting was over.      The two biggest differences in strategy, lei that should be built high-performance, cost-effective mobile phones,This will increase market share. But Luo thinks, the handset is different from the computer, does not need to make the hardware competition, like the idol jobs, he values the user experience more, but this is not Millet's strategic core.      In spite of the old man's Lei strategy, the latter's words have kept him excited. Lei says jobs will die too, and we have a chance.      Jobs was dead, and Lo felt that his chance had come.      April 8, 2012 4:28 P.M., Luo in Weibo updated a: "Next week to register a company to do mobile phones, live in the excitement every day ..."      overnight, the whole world knows the news.      sold a computer, done a website, taught English, opened a training school, Luo experience casually carry out which paragraph seems to have nothing to do with mobile phone. In the words of Zhao Benshan: a cook does not look at the menu began to study the art of war, it sounds a little bit of nonsense.      But Lao Luo is self-confident to narcissism. In his view, the user experience, aesthetic, marketing, fetish, perfectionism tendencies of these five aspects are not lost to the idol jobs. He said: "Compared to jobs, I was a distortion of the reality of the field, but my personality is far better than him, plus this industry is full of turtles and idiots, not proud to say, the odds are great." "     Hammer will be" quality "     has never done mobile phone Luo made up his mind, the first thing to do is to buy 20 deploy mobile phone for comparative study. Then write down what you think is good and what you need to improve. Then began to publish a unique opinion on Weibo, and became a prospective insider.      He thinks the design of the charm is too ugly. In an interview he took the Phantom of the group said: "You see this black-and-white color, the charm of the designer must not come out, it must be Zang's idea." "In the eyes of old Luo, the owner of the Zang is one of the few Chinese people who want to do a good job, but" just a little bit of talent is poor.      Zang's teasing continued to the press conference. In the demo to connect the design details of the phone, Zang suddenly called the bridge section is classic (later the old Luo explained that this call is false, just with everyone a joke).      on the lei of millet, the old Luo in the open face of the media also hold face said, good. Back to micro-blogging is not polite to point out: "In addition to all domestic enterprises, we have no comparability and similarities, the target customers are not too many intersection, Millet is in the final analysis isCock Silk Smart machine, the price of cheap enough, if so defined, it is undoubtedly the best one, if there is competition in the future, I hope that the millet mobile phone has been Lei personally released. "It seems that old lei eloquence is not as good as himself."      Lao Luo's obsession with millet mainly lies in its strategy of "the main low-cost intelligent machine and hardware competition". On the price, Lao Luo quite care, he thought that the competition can not be fierce in order to play a price war or hardware competition and lost the user experience, of course, design also have enough taste.      The old man is considered to be a quality-oriented person, and he must tighten his belt to buy at least mid-range mobile phones at the poorest. He does not like the price is particularly black, but also do not like to emphasize cost-effective products everywhere, in his view, only focus on price-performance products are all over the top and bottom of the silk taste. And his own "pay attention to the quality of life elegant temperament" should also be reflected in the works of the hammer.      The Fantasia to be tested      Lao Luo says he looks like Steve Jobs and is a detail control. But Jobs also had a tight time, and the details he had done well were going to be improved in old's hammer system.      On one day, the old man seemed to have an epiphany about his company's definition. He wrote on Weibo: "When you wash your face, you find a" king "on your forehead and suddenly feel that my company is going to change the world.      at the scene of the conference, Lao Luo repeatedly mentioned the word "feelings", he said, Hammer is a feeling of the company, this feeling embodied in the hammer operating system, is ubiquitous humanization. At the      Conference, the old man explained the "human sparkle" of the hammer ROM in two-thirds time.      Since Apple, almost all mobile phone operating system icons have become the size of the rounded rectangle, in Luo it is very unhealthy phenomenon, "5.5, you all day looking at the rounded rectangle, do not griping?" "In the system of the hammer, the icon was restored to its original form by the old man." In order to maintain the overall beauty of the hammer ROM, Mr. Luo specially invited the designer to draw a new version of the third party software icon that he thought was not very good-looking, and if the user likes it, you can change the new icon by setting it.      These icons are also everywhere permeated with the "feelings" of the old Luo, display to the icon of Baidu, a black cat claw let the whole round of applause suddenly turned into laughter, old Luo Sly smiled, "This is really my heart of Baidu look."      In addition, Lao Luo also pointed to the wallpaper, in order to make irregular shape icons on the desktop can be neat and beautiful, it should beIt should be on elegant wallpaper, preferably monochrome. Lao Luo felt that "this is even a tiny aesthetic sense of the people should understand the design." IPhone4 before the Apple system can not change the wallpaper, this is the consideration. However, Jobs saw an increasing number of users breaking out of the prison just to change the wallpaper, and he compromised. This compromise is not allowed in the mood of the old. He said: All the pictures to make the default wallpaper manufacturers are a hick! So the hammer system doesn't support changing wallpaper.      Such kind of Luo-style spit with the launch of the event, the old Luo said to learn to amuse the singing between all the colleagues have been damaged.      Lao Luo repeatedly stressed that the system has to continue to improve, this conference is just really "can't hold!" "Just ran out to brag. Perhaps not to the viewer to bring the imagination of the kind of surprise, but always permeated with the idealism of old Luo's passion. Perhaps the hammer is not as good as we think, nor does it have the power to "change the world" as the old man said, and it will take time to prove that it can be accepted by the market. A lot of people say that old man is bragging. But this is the Luo of the idealist: uncompromising insistence, courage to speak the truth. Perhaps he is too high-profile, even a bit of a rogue temperament, but as some people describe it: he is not such a king eight eggs, he can not persist so long.