TripAdvisor announces the acquisition of local travel and activity products booking provider Viator

Summary: Today's tourism review website TripAdvisor announced that it will acquire local travel and activity product booking provider Viator, the acquisition price of about 200 million U.S. dollars to cash transactions, the acquisition will be completed in the third quarter of this year. Viator is a company founded in 19, the main

Today's travel review website TripAdvisor announced that it will buy local travel and activity product booking provider Viator, the acquisition price of about 200 million U.S. dollars to cash transactions, the acquisition will be completed in the third quarter of this year.

Viator is a company founded in 19, mainly for travellers to provide day tour, tickets and activities such as tourism products booking, currently on the Web site covers 1500 destinations of more than 20,000 travel products available, as well as 600,000 of the user review.

In the past TripAdvisor has been focused on user reviews, and from this year onwards, this month with 280 million of independent visitors to actively cut into the "booking" link, Viator will undoubtedly help to make up for the local day tour and the activities of the booking ring, So that its users, whether on the site or on the mobile side, after browsing the comments can be seamless implementation of tourism products booking.

In addition, according to the public data, in addition to Viator, TripAdvisor also acquired three other companies this year, the first three companies are Lafourchette, tripbod and vacation home rentals.

And from the tourism industry, whether foreign or domestic, we are more and more interested in the destination of tourism and activities products, for domestic entrepreneurs and large companies, destination tourism is also a land has not been excessively reclaimed, everyone in almost unanimous starting line, their hope to be the first to the forefront. At present, the company that specializes in destination tourism products has focused on the United States market, I am interested in travel, focus on the Southeast Asian market, and provide global local activities booking sea play.