True and False millet power: to say that it is not easy to fight?

August, CCTV column "weekly quality report" Exposure of millet mobile power supply false battery capacity and so on. For a time, the brand of millet is again pushed to the cusp.

After a few days, the millet official came out to restore the truth, the original Millet company survey found that the AQSIQ sampling of Millet mobile power is not the official channel to buy millet, the final response is to help you identify true and false mobile power closure.

The CCTV sample of Millet is really shanzhai products? Why even a few hundred yuan mobile power supply There is such a huge space for counterfeiting?

Why The Imitation millet?

Before the introduction of the Millet mobile power, the general consumer to buy the brand mobile power is basically in the hundred-dollar file price, and dozens of of yuan products are generally produced by small companies.

At that time, at dozens of yuan price of mobile power market, the lack of a cost-effective mobile power brand. And in 2013 Millet company launched the Millet mobile power has been a great success, small factories have also seen the power of the brand.

However, they did not choose the normal brand value-added road, but think of the "shortcut" counterfeit.

In Huaqiang north of the business circle, basically walk ten steps will be able to see a hanging millet logo shops, high decibel horn and a large number of sales staff to become the Millet shop "standard", the store's two best-selling products are the mobile power of millet and millet mobile phone.

However, into the Huaqiang north of a larger it accessories shopping malls, shopping malls in various counters various mobile power to dizzying. It is noteworthy that more than 70% of the counters are also marked with the Millet logo mobile power.

Because Millet is very hot, so now Huaqiang North about Millet products, are very marketable. "Whether authentic or fake goods, every day from all over the country or Shenzhen local customers come to pick up the goods." "A Huaqiang North Merchant said," the things that Huaqiang North buys certainly is the current hot spot, or the future may have the fire the thing, the obsolete thing is difficult to see here. ”

Before Millet before, we this part of the product can also sell millet this price, but the quality is certainly can not compare. A shopkeeper said, "when the millet mobile power out, there are many to buy mobile power consumers will be the price of millet mobile power supply and market products on the target." ”

As a result, prices of many products have fallen. At the same time, the sharp Huaqiang North merchants also smell the business opportunities, have launched their own millet mobile power, of course, many are shanzhai products. And prices are becoming more and more populist.

"Shanzhai is profiting from the fad--zz counterfeit goods of inferior quality to meet the needs of consumers who are chasing fashion but cannot afford authentic products." "Over the years, Alf Rehn, a professor of management at the University of Essex, Finland, who studied Shanzhai, said in a media interview. Apple's series of Shanzhai products is a good example.

In the interview, reporter found that a and millet shape almost no difference 10400mAh capacity mobile power supply, basically by the capacity of the 1200mAh of the core made of such a mobile power supply plus the full packaging price of 29 yuan each.

And if this power is affixed to the logo of millet, in some shops and genuine Millet mobile power doping sales, sales price has become 69 yuan.

A person engaged in the production of mobile power industry led reporters to visit these sales of millet mobile power shops, and constantly to the reporter to distinguish a pile of products in the so-called "cottage" machine. And for the layman's journalist, there is almost no distinguishing ability.

The main cost of a mobile power supply, he explains, is the battery core. 4 section 1200mAh of the battery is cheap only 4.8 yuan, plus the cost of packaging will not be more than 12 yuan, and a high-quality 18650 batteries may even exceed the cost of a cottage mobile power price.

This shows that the high profit of Shanzhai products, which is also a very important reason for the standard of millet.

On the other hand, the marketing way of millet, is to let the whole market presents a less than demand for the status quo. Although the Millet mobile power did not take the way to buy, but the huge demand market in a short period of time need to pass through the channel outside the normal channel digestion. At this time on the internet all kinds of so-called authentic millet mobile power, and shops inside cheaper shanzhai goods became the choice of these people.

Hard to fake

In the official online millet, for the true and False mobile power has its own unique method of discrimination. But the reality is, in Huaqiang North purchase of cottage Millet mobile power, from packaging and product workmanship, if not on the Millet mobile power has a fairly familiar degree of people, can hardly see the difference between the counterfeit goods and authentic.

CCTV's program, so that the current situation of Millet mobile power Shanzhai is unprecedented attention. Millet's fight against counterfeiting also began.

"Before that, the company has begun to counterfeit millet products in various areas of counterfeiting activities." "The millet who participated in the operation of the millet in Huaqiang north, said

"It is not easy to fight, it is necessary to have the scene of the stolen goods and to be considered a success." According to the above people, in addition to the market in Huaqiang North can be more easily caught in the current, serve off the counterfeit factory is a very difficult thing.

"Must find the local undercover, first of all, the language barrier has not allowed us to undercover, and these illegal small factory cargo transport information is only in the relatively few people know, so, our undercover is often better for several months to master this information." ”

It is relying on these undercover information, Shenzhen and Guangzhou in May this year, respectively, the police smashed two imitation millet mobile power of the giant fake dens, seized a large number of counterfeit millet products, but also to local manufacturers have played a certain deterrent effect.

The above people frankly, with millet in the domestic market more and more sought after, playing "millet" brand counterfeiting things more and more, and Huaqiang North is only a typical. "We now need to spend a considerable amount of money on the fight against counterfeiting, and sometimes in a nationwide effort to be able to have a greater deterrent effect on these people," he said. ”

He said that the current millet power only in the Millet official website and a few special dealers at the sale, the rest of the channel products are almost counterfeit.

In fact, more than the millet family.

Zeng electronic chief operating officer in the 21st century Economic report reporters said: "At present, as the industry's more well-known brands, the industry on product imitation counterfeit cases also abound." In this respect, product wins also took the formation of the Ministry of Legal Affairs and various parts of the trade and Industry bureau to investigate and collect evidence, consumer complaints and other ways to obtain counterfeit product information. And the cost of counterfeiting accounts for a considerable portion of the company's costs. ”