Trust is a magic weapon for long-term users

More than 800 hospitals across the country now have registered networks , with more than 100,000 registered doctors and over 22 million registered real-name patients. Liao Jie Yuan as the founder of the registered network to share his success, said that only to help users solve practical difficulties Internet service products, to ensure that users will be long-term use. Successful mobile medical holy grail is to fight economic force build trust.

IT technology leveraging the traditional treatment process

In 2010, Liao Jie Yuan led the team into a registered service, which at this time there is still no way out of the industry, Liao Jie Yuan's choice due to 2009 with his nephew to see a doctor's "painful."

"1-year-old little nephew was sick, the family members took him from Fujian to Zhejiang, Shanghai, removed several hospitals when registered only three ways, line up all night, care relationship, looking for traffickers .When the doctor, laboratory tests, Payment, the price must be queuing long.We have three adults with a child, one day just like the war down. "In Liao Jie far view, this makes patients dissatisfied with the huge potential for development opportunities.

IT technology can help change the hospital treatment process? Liao Jie Yuan trying to traditional medicine industry, "ice-breaking." Soon, he encountered inside and outside the network connection, the flip-flop, experts stop three challenges.

"The hospital is closed operation .How to achieve the internal and external network connection, almost all hospitals put forward the first question." Liao Jie Yuan recalled that at that time registration network is the first from the technical point of view in the hospital "ripped a slit" Three service companies: through the installation of a dedicated front-end server in the hospital, to achieve data exchange. Today, this solution has been widely adopted.

In order to prevent cattle, registered network implementation of all users real-name authentication and cell phone authentication, and extensive publicity registration network without markup, while the suspect cattle users to track the entire process of technology.

In the view of Liao Jieyuan, the most challenging and most accomplished feeling is the successful solution to the problem of experts stopping the clinic. "Our platform is an appointment two weeks in advance, during which it is common for experts to stop. Our platform is equipped with out-patient team, the doctor sends the out-patient information through their own APP, the hospital management backstage will immediately close the doctor's Source, at the same time by SMS bulk notification of registered patients, and send the doctor the next outpatient time.After the observation will also be through the background, once found no patient appointment, the staff will send a second message, asking the reason and give advice; If the patient has not made an appointment yet, the staff will call and ask if they need help. "Liao Jieyuan said that in the past year alone, the registered network successfully booked more than 8 million registrations in Shanghai and handled 1.2 million patient consultations without any mistakes.

With the focus on online and offline services, registered network in various medical institutions gradually establish the trust between. Registered network has established HIS (hospital information system) direct connection and source hosting relationship with more than 800 hospitals in more than 20 provinces in the country. In 2012, registered network served more than 28 million people, and in 2013 it jumped to more than 72 million.

"We provide portable medical services to hundreds of millions of patients have benefited." Liao Jie Yuan forget an account in the past patients in the country hospital average queuing time of 1.5 hours to 2 hours, while the registered network for each user to save queuing waiting The average time of up to 1 hour or more. At present, more than 100 million people in the country have successfully reserved their appointments through the registered network, saving users a great deal of time and money and transportation costs, resulting in enormous indirect social and economic benefits.

Mobile medical assistance to promote accessibility to patients and patients

In today's most fashionable wave of O2O, the medical industry is the most test offline service skills. In determined to stick to, continue to invest at the same time, Liao Jie Yuan trying to use the most reliable offline services to meet the stringent requirements of the medical industry.

"In addition to registered services, our services have been extended to the accurate consultation before the consultation, symptomatic appointment, sub-scheduled appointments, outpatient and outpatient clinics, one-stop settlement, post-test report check list, follow-up visits, the doctor satisfaction survey Links. "Liao Jie Yuan said that the medical treatment itself is a product of the combination of science and experience. Doctors also need to adjust the treatment plan according to the patient's feedback while they are being treated by the patient. In this regard, the registration network to smart phones as information terminals, set up a bridge between doctors and patients communication. In the meantime, patients can fill in their own condition changes, the system will push the information to the attending physician, the doctor can understand the patient after diagnosis, for patients with aggravating illness, the doctor can take the initiative to talk with the patient or leave a message, give specific recommendations or even tell the doctor information . Such treatment feedback is of great value to academic research. More importantly, relying on this platform to communicate, the trust between doctors and patients will also increase.

In Liao Jieyuan view, the real value of registration network lies in "connection", that is, using a model to connect hospitals, doctors and patients so that the information can flow smoothly and make the process of medical treatment more convenient and understandable between doctors and patients Mutual trust, reduce communication costs.

Liao Jie Yuan introduction, registration network has been in its access to the hospital batches of the implementation of mobile phone App App Micro "service, which is a" micro-hospital, micro-doctor, micro-payment, "the three major applications of mobile medical App clusters." Micro Medical information "flows smoothly between doctors, hospitals and patients." We built a strong management backstage, providing professional services to users and creating a brand new mobile internet medical service model. "

Use of products to survive the "talk"

Today, the huge number of users and billions of paying subscribers allow the registered network to reach the balance of payments.

When asked by reporters whether online medical services would affect the offline normal work, Liao Jieyuan gave a negative answer. He said that the leading marketization of medical services, doctors practice more, the commercial insurance is the inevitable trend of medical reform. Medical informatization, the doctor's brand awareness for the doctor and patient groups, will eventually bring benefits to the medical institutions it serves. Only online services to the original doctor, hospital contractual relationship into an equal partnership.

For the future direction of mobile medical development, Liao Jie Yuan said that to find the rigid demand of users, quickly gather users, generate attractiveness for users to solve problems, focus on large-scale user groups, in order to eventually produce industry competitiveness. However, compared with this, government resources, technical thresholds and so on are all available to us and achieved.

"The vitality of the mobile medical industry lies in thoroughly penetrating services," sticking "users, and building credibility in hospitals and doctors. This is an overwhelming advantage." Liao Jieyuan said bluntly.