"Trusted Site" verification no longer let the business-to-business electric dealers become furnishings

China's E-commerce Research Center, the monitoring data show that in 2011, the domestic use of Third-party E-commerce platform for Small and medium-sized enterprise users have exceeded 16 million. Business-to-business enterprises have reached the revenue scale of 13 billion yuan, an increase of 36%, which shows that e-commerce and traditional industries are accelerating integration, there are more and more small and medium-sized enterprises to enter the ranks of the Internet.

The combination of traditional industry and e-commerce has spawned the rise of some vertical business-to-business E-commerce rookie, which has become a new choice for network promotion of traditional industries, such as Alibaba, HC Network and other integrated business-to-business e-business platforms. However, the growth of the small and medium electric business website still faces the formidable challenge. Another data show that the small and medium-sized Enterprise website operation and survival situation is worrying, among them, "No one letter" has become the biggest obstacle to the development of SME website. This shows that for the start-up of the vertical class of business-to-business websites, the establishment of integrity is the main problem in the promotion process.

"Although the overall E-commerce market in the form of optimistic, but new entrants to the market the challenges are still very large." Especially related to online transactions, the user's trust base is not solid words, it is easy to create the plight of the Web site development. Said Knet.cn, a trusted Web site certification authority. According to the 2012 China website Credible Verification Industry Development report, more than 80% of netizens said they would opt out of the transaction if they could not obtain further confirmation of the site.

Internet experts suggest that enterprises can implement a similar network of "trusted site" verification of Third-party website authentication, effectively enhance the brand and reputation of the website, promote network traffic to the transformation of the network transactions. At the same time, enterprises can also use the network "trusted site" coverage of browsers, micro-blog, search engines, corporate Web sites and other fields of open application cooperation advantages, a verification, the whole network of universal, for the entire Internet to display a credible identity.

Traditional industry grafting E-commerce online browsing easy to trade difficult

Relevant data show that up to the end of June 2012, the size of China's internet users reached 538 million, the network penetration rate reached 39.9%, including online shopping, online payment and other E-commerce applications of the user size increase significantly, online shopping users to reach 210 million people. At the same time, with the traditional market excessive saturation, the rapid expansion of marketing costs and the network retail market, industrial market segments more open, attracting more and more traditional enterprises to enter the network market to achieve their own operating mode of change, to create unlimited opportunities for development.

However, these traditional enterprises face many challenges in exploiting this huge potential area. "Especially in the segment industry, such as our spark plugs only in the industry to understand and deal with the platform, in the construction and promotion of the early stage, to win the industry's large and medium-sized Enterprises Trust is very important, but in this link, we found that to break through the bottleneck is very difficult. "China energy-saving spark plug Network (www.zghhsw.com) general manager Jinchenming complained to reporters. It is understood that China's energy-saving spark plug net was just built in 2012, but the spark plug in the field of a solo show. As the leader of the vertical electric business platform in the industry, the brand trust of its website is still a problem before the growth of online membership and turnover. The director also said that "if we can let the industry members of our platform at ease, let them trust, then the actual volume of future transactions will be a stable growth process." But all this must be based on the user's trust. ”

It is understood that, on the basis of more substantial web traffic, China's energy-saving spark plug network is not only worried about the growth of its own web site, the database resources are the same concerns about misappropriation. "As the site becomes more popular in the industry, the risk of counterfeiting is greatly enhanced." Some uninformed users will be fooled into thinking that we do not have integrity, the entire site's brand will be greatly affected. ”

Encounter Network Marketing short board difficult to win the trust of customers is the crux of the problem

According to the investigation, many enterprises through the network channel to promote their own web site and enterprise products, spend a lot of money to beautify the corporate web site, spent a lot of mind to do product display, but its core functions like customer relations, online sales and so on has always been unable to effectively upgrade, the reason is the Enterprise website "no One"

Data shows that the bottleneck that restricts the realization of online transactions, the most important is the problem of integrity, visitors either go directly, or hesitate in the payment link, ultimately unable to reach a deal.

In fact, this is the general phenomenon after the promotion of the Enterprise station, the industry's Internet experts believe that the formal enterprises encounter network marketing Short board is the most important reason is not to obtain customer trust. As a result of the current network market management norms are imperfect, many have no qualification or poor qualifications of enterprises just loopholes, through the purchase of search keywords, advertising and other means to seize the customer market, on the one hand, the development opportunities of the formal enterprises are limited, on the other hand, the Internet users of the trust degree of

Experts suggest that to achieve good marketing results, the first and foremost should be the integrity of the enterprise's own construction, which not only to gain the trust of netizens, will not allow the promotion of the cost of water drift, but also for the healthy development of the entire industry.

Breaking the barrier of honesty and lack of initiative light "identity" to gain trust

In order to break the lack of integrity barriers, China's energy-saving spark plug network in July 13, 2012 formally applied to the network "trusted website" verification, and successfully passed the audit. General manager Jinchenming said to reporters: "The introduction of the network" trusted site verification, is that we began to take the initiative to show the real identity, to demonstrate our strength and qualifications, to win the trust of the first step. and online access to the trust of the enterprise, can greatly reduce the transaction on our website to consider the cycle. ”

Jinchenming also said, "The current vertical industry E-commerce site competition is still very fierce, and through the network" trusted website "Verification is a comprehensive display of the overall strength of a form of enterprise. In addition, the network "trusted website" verified electronic anti-counterfeiting labels, can effectively prevent criminals or competitors malicious counterfeiting. ”

In addition, the network "trusted site" verification in the browser, micro-blog, search engine, corporate web site can be a key to directly verify the identification of the real identity of the enterprise, that is, to provide enterprises with a full network of "Trusted identity card", a verification, the whole network, to help enterprises in a larger range of applications to demonstrate enterprise strength.

It is understood that the network "trusted Site" certification has become a number of corporate web site standard, up to now has 300,000 or so sites in the official home page Suspension Network "trusted website" verification logo, about 13% of the total number of national websites, Jingdong Mall, Dangdang, Taobao, Suning easy to buy, Only the electronic business enterprises such as the introduction of credible verification of successful practice, but also for the vast number of traditional industries corporate Web site to break the lack of integrity of the best demonstration of barriers.