Absrtact: August 29 News, online shopping has become a shopping choice for many consumers, a report from the Malaysian Electric Business Review website Trustedcompany that the value of E-commerce industry in 2014 is expected to reach 1.5 trillion U.S. dollars. But because the network
August 29 News, online shopping has become a lot of consumers shopping options, a Malaysian electric Business Review website Trustedcompany report shows that in 2014 E-commerce industry output value will reach 1.5 trillion U.S. dollars. However, due to the frequency of cyber fraud cases, in 2013, the electricity industry suffered at least 100 billion U.S. dollars of losses, this phenomenon is particularly prevalent in Malaysia.
In a survey conducted last year by SIFT science, a fraud detection service provider in the United States, Malaysia ranked seventh on the list of 25 countries with the largest number of fraud cases, based on the online retailer's conversion data. At the same time, Malaysia's online retailing is booming, according to a PayPal survey of 1000 Malaysian residents, 73% of the Malays are shopping online once a month, and 58% of them have expressed concern about cyber fraud.
In order to save Malaysia's weak trust environment, Trustedcompany held a trusted won rating, from consumers to choose their most trusted shopping site, through this way to help consumers distinguish between trustworthy electric dealer website. Consumers need to rate the shopping sites they visit for nearly three weeks, and the top three are ethnicraft, one simple gown and amplified armature, But Myteksi and GrabTaxi, which are popular in Malaysia, are ranked after 50.
Trustedcompany's founder said the aim of the competition was to help customers sift through trustworthy sites, and to expand the impact of the site in this way.
In addition, if these online retailers can launch enough customers to score on the Trustedcompany Web site, they will be ranked more forward and will attract more customers.
The credit rating mechanism is similar to the "Yelp of the Electric business", and the more praise you get, the more credit you get. But this model can not avoid the impact of the Navy, many enterprises will be praised. Praise of the phenomenon is still not avoidable, can only minimize the proportion.
Trustedcompany's business team has developed an algorithm to reduce false comments, and Trustedcompany does not deliberately hide bad reviews, and customers can report suspicious comments. In fact, although the Trustedcompany website has always emphasized "authoritative customer authentication", they do not guarantee the quality of the site being evaluated. Customers can only use the data on their website as a reference, only after the actual purchase to know which electrical appliances business is trustworthy.