Try the net edition of "Yuan Jian" again

"TechWeb Report" August 20 news, following the "Tianlong eight" and "Deer Ding Ji" After the tour in the large-scale martial arts MMO game field again to launch new moves. August 10, the tour officially announced its and Daewoo Common development of fantasy martial arts generation online games "Shaft Sword 7" message, marking the game officially into the market promotion stage. Meng, the game producer, said in an interview with TechWeb, "Shaft Sword 7" Product research and Development has now entered the medium-term, combined with a tour of the "Yuan Jian 6" stand-alone version of the game's agent program, the goal is to join forces Daewoo will "shaft Sword" series to play with the "Final Fantasy" a new game brand.

Try the net edition of "Yuan Jian" again

"Yuan Jian" series is Taiwan Daewoo's well-known game brand, has a history of more than 22 years, and the "Paladin" together known as "Daewoo Double Swords." Up to now, the Domo Group is responsible for the development of a total of 10 "Yuan Jian" series of stand-alone games. Before, Daewoo has developed two "Yuan Jian" online game version, but not acclimatized in the mainland. And 2010, Daewoo also personally fencing the "Shaft Sword" network version of the adaptation, then named "Days of the Mark Ol", but the game eventually in the mainland also to the end of the outage.

"Shaft Sword 7" is the game network version of another attempt, and the previous difference is that the tour became the development of this version of the lead. In May this year, the "game+" conference, a code-named "X7" of the second generation Game debut, before long before the official proclamation of the name "X7" is "Yuan Jian 7".

"Yuan Jian 7" producer Meng revealed that the game since the 1.5 project development, has been looking for a better way to this profound cultural accumulation of the game interpretation to the players. Meng said, compared to Daewoo launched the network version, "Shaft Sword 7" to be more with the characteristics of Chinese players, Daewoo's "Day of the mark ol" mainly because not familiar with the mainland market, and compared with domestic game manufacturers, Daewoo also lack of online games development experience.

At the same time, swimming also won the Daewoo single game "Shaft Sword 6" domestic agent, is expected to be published in the mainland next year. Daewoo's current energy is mainly in stand-alone version of "Shaft Sword 6", they in the "Yuan Jian 7" in the role of the main consultant, will provide the world view, plot and role of the set of views. "Meng said," In addition to the day-to-day mail telephone communication, I and the research and development personnel every two months will travel to Taiwan and Daewoo Communication. In the "Shaft Sword 6" Development completed, Daewoo will be more to join the "Shaft Sword 7" development. ”

Two games synchronized, but also let "Yuan Jian" series become a swim in the future for a long time to focus on the investment. "Shaft Sword 6" released, "Yuan Jian 7" Basic will also enter the later research and development work, "the two products will be pushed into the market, the" Yuan Jian "brand to create. If the effect is ideal, the next "Shaft Sword 8", "Yuan Jian 9" believe will also be arranged on the agenda. ”

Marketing has invested tens of millions of dollars to promote

"Shaft Sword 7" reflects the inevitable trend is that the impact of marketing on the project is gradually increasing. According to the Tour "Shaft Sword 7" market director Tan revealed that, "Shaft Sword 7" is the first to swim in marketing before the product itself project, since the date of the project, the marketing team began to follow up, including Toupai TV ads and the same film, and film and television drama cooperation, the invitation to the game spokesperson and other continuous action. "So far," Yuan Jian 7 flowers in the brand propaganda and marketing operation of the funds have been close to 10 million, the fact that the effect is not bad, "Yuan Jian 7" after the opening of the Baidu Index has been close to 100,000, causing a very high level of attention to the player group. And this is only in the early days of promotion.

In fact, this market means is not the first attempt to swim, before its two masterpiece "Tianlong Eight", "Deer Ding kee" are selected to take a film and television play downwind, to entertainment events to drive the game attention. But near the "Deer Ding kee" and no "shaft Sword 7" So successful, on the one hand, because of the TV series "The step of alarming" and "Deer Ding kee" is not the same series of works, on the other hand, "Yuan Jian" film and television drama audience positioning and online games overlap is very high, conversion rate is significantly higher than other games.

This is also related to Meng's understanding of game positioning. Meng also served as "Jian Net 3" of the Producers, new works "Shaft Sword 7" inevitable also be taken to compare with the former. In Meng view, both sides are not purely competing goods, the two sides of the subject matter did not directly coincide, but the same as 3D domestic online games This property is more noteworthy.

Meng that, from "sword Net 3" to "Yuan Jian 7", the mainland martial arts online game market has produced a great change, the player group attributes are also changing, "Shaft Sword 7" also from the previous focus on 70, the main group turned to 80, the body. On the one hand with the players change the law, but more from the online games practitioners of martial arts cultural interpretation of the way of thinking changes.

"Sword Net 3" belongs to a kind of ultra realistic martial arts, but to now, the 70 's martial arts deductive method can also bring new stimulation to the player, old brand still can do how long, it is worth us to ponder the question. Meng said, "Obviously, the heritage of traditional culture also needs a new way of deduction, which I began to do" 7 "after the biggest sentiment. "(Chuck)