Try to do the products that users want to talk about classified information website operation

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The content Location framework of classified information website platform

For today's Internet development speed, I think no one is not surprised. The author in 800 million with the city classified information network work for six years, in 2011 fortunate enough to go to the remote areas of China to folk songs, real experience to every corner of our country are developing information services, the flow of information as a local government assessment standards. It passes quickly to every corner of the city and country. For remote mountainous areas, the accurate transmission of classified information will be more and more obvious to our country's economic development.

Let me talk about the most basic work of classification information-content positioning and framework planning.

First of all to do a good job positioning site. Site positioning is about the survival of the money key. A classified information website is a platform for conveying information. Generally speaking, there are two sides to the information supply. The urgency of supply and demand is the essence of information transmission, the supplier wants to convey the information in the quickest way, and the demand side wants to get the most accurate information source.

Therefore the information platform must plan the accurate plate, the accurate column, the accurate place conveys the accurate information.

In the platform plate planning to do research, first think you want to determine your website platform will provide users what kind of content, do a good job of the site's plate planning. The current domestic classification information site, the plate planning is roughly the same, each site is uniform. The user experience of visual fatigue will greatly reduce the traffic on your site, even after the user sent a message does not know your site name. So how is the novelty of the plate achieved? For the information site corresponding to the regional characteristics, do a good job of the corresponding information plate, you have to consider the link. Generally speaking, the portal site, to consider the majority of the audience needs of the demand for the plate set up, and the regional site to the local characteristics of the needs of both sides of the characteristics of the plate set. For example, urban and rural version of the fast setting, the city does not need local native version of fast, and rural classification information plate can add local characteristics of the plate. This is more the characteristics of the local classification, which is also the reflection of information close to life, but also the practical direction of extracting information. Only such a lot of research can serve with netizens, improve the quality of information itself and work step.

In the column setting, the classification information website must be accurate in place, must have the overall overall vision. Column set to fine, to be accurate. This kind of column needs to be in place gradually, completes all is the master. He needs to be sure to grasp the market and grasp the trend of economic development. In short, the setting of columns is phased, is a gradual improvement of the process, is the user experience process. In the experience of perfection, in the investigation to explore more closely to the life of the column.

In the framework of the column planning to be based on the purpose of information service life. What customers need is the direction you are trying to make.

The next step is the specific column itself. Column language should be concise and accurate. In this way, the supplier will accurately find the corresponding plate, the corresponding column, the corresponding title to convey information, and the demand side will quickly and accurately find the required information. So that the column information can not say no, the corresponding column and the corresponding column content does not conform. Only let the user experience the service process in the shortest time, the user will deepen the memory to you in the contrast. This is another explanation of the convenience and quickness of Internet service life.

To sum up the content framework of the classified information website platform as the enterprise positioning, the accurate and practical planning and positioning is the key to success and failure, is the next step in the development of the smooth or not key.

The above content is 800 million the same city classified information network operations Director Recky to the past operation planning work Summary, reproduced please attach http://www.8yer.com/, thank you!

In the next chapter, I kodansha the detail design performance of the program and user experience, hope that we can learn and improve together.