Tsao: On the operation of the Regional marriage network

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

At present, China's marriage site has a good development prospects of the two categories, one is for the country's marriage site, the other is for a city or county of the Regional Marriage site (hereinafter referred to as the regional marriage site).

Definition of a regional marriage site

This article refers to the regional marriage site is relative to the national marriage site, especially for a city or county of the marriage site.

The main characteristic is the relatively concentrated population, the exchange cost is lower, both sides enter the marriage hall the probability is bigger.

Analysis on the national Marriage site and the regional marriage site

From the perspective of profitability, facing the country's marriage site, but also in the burning of money stage, to achieve greater profitability there is a period of time, because the investment is large, need more than tens of millions of funds, the profit model is based on membership fees and offline activity income, advertising revenue generally.

Regional marriage sites because of market-oriented small, relatively concentrated, so the investment is small, and some regional marriage site has achieved better profitability.

National marriage site Investment Large, slow, need a long time to cultivate the market and brand, the general input must be more than tens of millions of yuan to do it, and after more than 5 years of time, and finally achieve profitability. Comparatively speaking, the regional marriage site investment is much smaller, according to your city different, upfront investment from tens of thousands of to hundreds of thousands of can be, after 1-2 years of operation from the third year can achieve profitability, a medium-sized city, urban population in 1.5 million, the annual profit can be in 30.6 million.

National Marriage dating site has representatives of several sites are Jiayuan www.jiayuan.com, cherish the net www.zhenai.com, Lily Nets www.baihe.com, marry me net Www.marry5.com, finally who can go to the end, still remains to be seen, the current century good margin the best development momentum, but has not achieved greater profitability.

The country has a lot of regional marriage sites, except a few, most of the operation of the bad, some nothing, some just a website hanging online.

I am based on my own operation of the regional marriage site 2 years of experience, summed up some of the following experience, I hope to be operating or want to run a regional marriage site friends to provide some help. (Pizhou matchmaking network www.pzhjw.com, Lianyungang marriage www.99lygzh.com)

Why the regional marriage site can be successful, the relationship between the regional marriage site and the National marriage site?

1 of people looking for a variety of factors, including the cost of living, family, especially the views of parents, and so on, most of the first to consider local contacts and marriage, so the regional marriage site to meet this condition, and the relatively more focused members, more able to meet the requirements of members.

2 Regional marriage site relative to the national marriage site, more local advantages, can better foothold in the city, provide better service, through 1-2 years of time to establish a reputation, you can have a considerable income.

3 in a medium-sized city, the national dating site and regional marriage site can be equal, each occupy a market share of 50%, I think as long as the regional marriage site can provide better services, will occupy a greater local market share. Because the national dating site because of energy and funding reasons, some services are not available, or the service is not in place. Of course, you have to compete with the national web site, must be in the local formation of a good reputation.

Many people start to think that the marriage site is good, there is a good development space, so on the Internet to search their own city's local marriage site, such as search "Pizhou matchmaking network", "Lianyungang marriage Nets", a search, see a lot of search results, feel such a site so much, it seems bad to do, in fact, careful analysis, In addition to the promotion of the words of the national web site, such as century Jiayuan, treasure nets, diamond king old five nets, such as the national network or high-end marriage sites, other sites are doing a very general, such as some of the two domain Name page, and some are with the keywords of several site pages, there are few independent regional marriage site to do better.

This project is a good starting point if you're not in a city that has a better local, regional marriage site.

How does the regional marriage network form a good reputation?

First, operators should have a good mentality, do not expect the net short-term profit, resolute strict audit, no contact, identity card, information is not clear, in principle, not through the audit, it is best to do each registered member, telephone communication, to confirm the validity of the contact method.

Some registered members, even gold-card members, are outsiders (and not locals working in the field), in particular, the Guangdong region, to pay special attention, it is likely to be fraud gangs, "to send flowers and other excuses to the woman to get things to cheat", such members to delete immediately, even if the gold card members should immediately block the membership. Resolutely create a pure marriage platform.

Should not earn money, resolutely do not earn, for example, I am in the process of running a marriage network, someone put forward to a certain fee, help introduce a woman temporarily to her son, and then lead home to the impending death of Grandpa look, let Grandpa peace of mind, although it is kind, but contrary to the purpose of serious marriage, refused, and told each other, You can be a marriage, find the right, to show grandpa, no suitable, we can not provide such an introduction service.

What are some aspects of operating a regional marriage site?

1 website Function design

Website stability is important to focus on advocacy and operations, otherwise, the website has some improvement, the website problems, you will feel to crash, or all the painstaking efforts, or put more money, improve or re-develop the site, and it is easy to cause members of the loss of information and photos, as well as the loss of members.

In the site's investment, must not be too frugal, some people's marriage nets find a small company to develop, only spend thousands of yuan, but do come out, there will be many problems, even not meet the normal needs. Some even from the Internet to find the network source code, these marriage source code can not be used at all, to be found on the Internet source code is sure to have a loophole, no value, easy to recruit hacker attacks, and all online can find the marriage network source code, I have tested, can not meet the needs of the network operation, And the function of the management backstage is inconvenient.

Therefore, in the development of the site must look for large companies, but also to write a detailed web site functional architecture proposal book, because if your site functional architecture program writing incomplete, later to add features, Web site development company will also want you to increase the cost. Want to do dating site friends can contact me, my QQ 913300517 (add when marked: Webmaster network)

In addition, can not do two-level domain name Web site agent, must do independent domain name, because in the long run, independent domain name of the marriage site earnings is very clear, there will be no contradictions.

2 propaganda to be willing.

The revenue of the website is proportional to the number of the members of the website, and the number of the members is proportional to the intensity of the publicity.

Publicity is not about the money, but the proper way to pay more attention to effective and cost-saving methods in the locality.

Publicity costs should not be too much at the beginning, also can not be too little, have planned to do propaganda, do not expect a lot of members of the site. Initial exploratory advertising, etc. after a certain number of members, advertising efforts to gradually increase, pay more attention to good publicity, to continue, there is a planned cost of advertising, halfway must not because the recent income is better, to reduce advertising, because all aspects of the case, advertising investment and income is basically proportional.

The general publicity has the following:

(1) Turn advertisement, the cost is lower, but small city or county has, medium above city because ban is very few. Recommended。

(2) Advertising in taxis is expensive. More recommended.

(3) Advertise in the DM direct-vote newspaper, DM newspaper at the beginning of the price you will be relatively high, you and the other talk more than a few times, the general price can be very low, do not large, first do 2, see the effect, and then do 3 months, will have a certain effect. Recommended。

(4) Printed a few boxes of business cards, their own shops and offices to send. Recommended。

(5) in the local newspaper to do the Raphe ads, or 1 period of 50-70 yuan of small advertising. More recommended.

(6) In the local flow of the largest local website advertising, the general effect can also be, but the cost will be relatively high. Recommended。

Here are a few free publicity methods, short-term will not have effect, and the effect will not be too obvious, but to insist that time is long, will have effect.

(1) In the local forum with the post, but not too heavy advertising, or must be deleted, or be sealed, to adhere to.

(2) in the local information online release information, see on the hair, more in the online leave the traces of the site, while conducive to the PR value of the site to improve.

3 resolutely do not earn the money should not earn, the site's reputation and brand first, can not be determined to refund fees.

The website's prestige is the website survival Fundamental, must remember.

4 Customer service work better, can greatly improve the conversion rate.

1 to each new registered member to call, and do not mention the cost of the question, only to confirm the effectiveness of information, which will greatly improve the trust of the site members.

2 The member sends the message inside the station, see how long the sender has not been online, if the other side more than 3 days without the line, the best and be sent to contact (through the QQ or arc can), to tell someone to TA message, you can see online, so that members of the Shilai message, the popularity will gradually rise. Also lets the member feel the website service is very good.

Why is it unsuccessful to run a regional marriage site?

First, there are problems in website construction

On website Construction, some websites are looking for local network company to develop, but in the beginning will encounter many problems, even if you provide each other very good website structure and function instructions, delivery to you when using, or will appear many problems, especially the details of the problem, a lot of details of the problem only after long-term operation can be found, A website truly mature, after 1-2 years of continuous exploration and improvement. There must be detours, some sites even to redevelopment, according to the second capital investment, some people are likely to give up.

Some sites are directly to find the source code on the Internet, these web site source code can not meet the needs of the site operation, the use of these sites will instead shine into a greater waste.

If you are a technical background, I suggest you do not look for the source code on the Internet, the source code I have tested, can not meet the needs of the network operation, and do not develop their own, because you develop the site, there is no energy to operate and promote the site. If you have funds, do not understand technology, even if you know some technology, please a technical staff, it is best not to let this technician to develop from scratch, so you are equal to the treasure on a person, once there is a problem, but also from the beginning, the pain is difficult to describe. It is best to find a large company to develop, of course, the cost will be relatively high.

Second, in the publicity reluctant to invest

Web site to do a good job, no traffic is a small island of no one. First to have the flow can only rely on publicity, operating the main cost of the website, in addition to web development and hardware input, the other is mainly publicity costs. Have a good propaganda plan, the website also succeeded half.

Many marriage sites do not get up, is because reluctant to invest in publicity fees, or willing to invest, but not law.

In conclusion, we have seen the "pipe story", operating a regional marriage site is like building a own pipeline, the beginning of 1-2 years more hard, not much benefit, and so the pipeline is built, you can enjoy the pipeline for a long time to bring you the results, and you can spare more hours to do other things.