Tsinghua Itmt Association to set up the founder of Confucianism Leopard CEO Doong invited to speak

Recently, Tsinghua University Management College launched the 30 anniversary series of activities, Tsinghua Alumni itmt Forum and Tsinghua MBA alumni Information Technology and New Media (ITMT) Association set up a conference in Tsinghua Science and Technology Park successfully held. ITMT Association on-site activities set up 6 groups to facilitate the exchange of alumni discussions. Nearly 160 alumni and students, industry friends participated in the association's inaugural ceremony and group exchange activities. Dr. Doong, founder and CEO of Roboo.com, was invited to attend and make a keynote speech on "Big data-driven precision marketing".

Emerging technologies, such as mobile Internet, have become a daily topic and closely integrated with finance. Doong with the development process of the enterprise of Confucianism Leopard, and Tsinghua alumni share the Precision marketing concept and practice based on large data analysis. He compared the traditional extensive marketing and directional precision marketing based on large data analysis, and took the mobile phone search as an example, pointed out that the marketing should be accurate, need quantitative analysis, through data mining, model continuous optimization.

"Traditional search mainly to page, link and other content mainly, the model human parameters are few, and not people-centered." And in the Confucianism leopard, every day to deal with 10T raw large data, the algorithm includes a large number of personalized parameters: People's geographical location, models, gender, interest characteristics, forming a human-centered model, through the continuous innovation of information access and interaction with the environment, multi-dimensional mining personalized features, improve the accuracy of mobile search, intelligence To provide users with a variety of search results. "The accuracy of the weather forecast is due to the acquisition and use of large data: satellites, large amounts of ground temperature measurements, wind, altitude measurement, remote sensing, climate data over the years, and so on," Dr. Doong said in a speech. Mobile search is accurate and requires large data. What users are looking at, looking for, what to buy, even the user's mobile phone model is what, the screen has how big, price and so on content, can be learned through the excavation, and then know what users may like to see, at this moment users may want to see what ... This is the Confucian Panther's initiative to people-centered ' multi-source large data mining solutions '. "Dr. Doong's speech aroused the enthusiastic attention of the participants.

Confucianism leopard since its establishment in 2006, by virtue of professional mobile phone search engine technology and Silicon Valley strong technical force support, rapid development, by the industry's extensive attention. 2011, the fourth generation of Confucianism Leopard search Technology "Poprank" access to the national formal recognition, and by the industry professional institutions as "China Mobile application advertising Milestones Enterprise"; 2012, the "2012 Forbes China Mobile internet 30 Strong"; Forbes China has the most potential unlisted companies 100 top List ", ranked 20th. Confucianism leopard successively through the "Software Enterprises" and "national High-tech Enterprises" identified and awarded licensing, the "RU Leopard mobile phone search software", "RU Leopard Mobile Information software" and "mobile game Application Software" Three products have been identified as High-tech products, now has the relevant software copyright 14. Last year, the Confucian leopard also won the China Electronic Commerce Association issued the "China E-commerce Benchmarking Enterprise" honorary plaque. At the beginning of this year, the third time, the Confucian Leopard Forbes "2014 China's unlisted potential enterprises in the top 100 rankings", so far, the Confucian leopard has been in the forefront of the list for three consecutive years, its strong development momentum to the industry attention.

The company relies on a strong mobile search background, in the rapid development situation of the Big Data era shows great advantages. Confucianism Leopard products from entertainment (Confucianism leopard jokes, Confucianism leopard novel, ru leopard Pictures, etc.) to life (Confucianism Leopard News, Confucianism leopard life and so on) and then to business (mobile phone top on behalf of the one-stop electric business platform), is all-encompassing, this can not be separated from the Confucian leopard has been adhering to the "mobile search to be accurate, but also need large data" concept.