Tsingtao Beer: Net profit increased by 43% in the first half and win the future

Tsingtao Beer recently released 2013 year report showed that the company's operating income growth of 12%, net profit growth rate of 38.5%, such performance is also reflected in the share price, as of now, Tsingtao Beer's share price in 2013 has reached 27%. Qingdao Beer 2013 brand value has reached 80.585 billion yuan (World brand Laboratory issued in 2012, 63.168 billion yuan), again reelected the first brand of Chinese beer. This year, is the Qingdao Beer 110 anniversary celebration, the formidable brand strength protects the company high-end product quantity price to rise. As the first Chinese company to be listed in Shanghai and Hong Kong for 20 years, as at the end of August this year, Tsingtao Beer's H-share price reached a record high, reaching HK $63.9, up nearly 22 times times higher than the IPO pricing, or more than many internationally renowned companies in the same period. For the future performance of Tsingtao beer growth, if the company continued to maintain and strengthen the three advantages: high-end route strategy, strong quality control, first-class team building, we believe that Tsingtao beer in the next 10 years, a century is still China's most outstanding beer company. Net profit growth of nearly 40% in the first half of the 2013 years according to Tsingtao Beer, the first half of the year to achieve business income nearly 15 billion yuan, growth of 12%, operating profit of 1.6 billion yuan, the year-on-year increase of 25% yuan, a year-on-year increase of nearly 1.4 billion. In the first half, Qingdao beer gross profit margin 42%, up 1.05% year-on-year, the sales expense rate 21%, up 2.31%, the management expense rate 4%, year-on-year decline 0.19%. Overall, the first half of Tsingtao beer revenue, sales growth, gross margin, cost rate of the changes are basically stable, maintain a steady growth trend. Net profit growth rate is far higher than income growth, in addition to the increase in gross profit, investment income contribution is also an important aspect. The first half, Tsingtao beer total sales of 4.581 million liters, an increase of 9.62%, the main brand Tsingtao beer sales 2.401 million liters, an increase of 9%, including canned beer and other high-end products sales 831,000 liters, the year-on-year increase of 19%. National beer production in the first half of this year 24.981 million liters, an increase of 5.85%. Qingdao Beer's growth rate continues to surpass the industry greatly. The price of imported barley has fallen in July, which is conducive to improving the profit level of Tsingtao beer. At present, the entire beer industry, especially the Chinese beer market potential, in the world's most growing market, focusing on the future development trend of the beer industry, Tsingtao Beer proposed by 2014 to achieve sales of 10.001 million-liter sprint goal. In the developed country market, the biggest two or three enterprises often can occupy the 80%~90% share, compared with the United States, Western Europe, Japan and other developed countries, China's beer industry market concentration will further upgrade, domestic beer industry integration will accelerate, Tsingtao Beer has further improve the market competitiveness and share of good opportunities. High-end products to win the future the company's 2013 operating goal is to give full play to the advantages of brand, and actively adjust the product structure, consolidateand expand in the domestic high-end market dominance, for 2014 years to achieve the 10.001 million-liter goal to lay a solid foundation. Products gradually take the high-end route is the location and advantages of Tsingtao beer. In front of Chinese residents ' consumption escalation opportunities, increasing the high-end and ultra-high-end product development will further enhance the brand height, thereby enhancing the market position of Tsingtao beer. First half of the company's high-end products pure health, cans and other beer to achieve sales of 831,000 liters, an increase of 19%, far higher than the low-end product sales growth. This shows that the company's middle and high-end products are making rapid development, Tsingtao Beer's high-end brand positioning will also be more and more recognized, thereby enhancing the company's overall competitiveness and profitability level. In the 110 anniversary of June this year, the company launched three high-end products: Tsingtao Beer black beer, bright dance passion aluminum bottles and "fortune" aluminum bottles. Consumers are more recognized, which will continue to improve the Qingdao brewery in the high-end market competitive advantage. Industry insiders said that in recent years, consumer demand for high-end beer, the domestic market growth faster, this is a big potential cake. Before 2012, is the Chinese beer industry, the expansion of the territory of the merger era. Since last year, the beer industry has begun to slow down. With mergers and acquisitions seeking expansion, the era of happy enclosure may slowly end, China's mainstream beer companies began to gradually change the strategy to enter the high-end products for profit stage. In the face of China's high-end beer market potential, domestic beer enterprises, foreign brands continue to exert. In mid-April this year, Asia-Pacific Brewery and Asia Pacific Investment Pte Ltd announced the sale of the shares of all Heineken Asia-Pacific Brewery (China) Pte Ltd to investment companies, the industry read as Heineken is abandoning the low-end beer market and shifting more of its focus to the high-end beer market. Over the years, Tsingtao beer has been the domestic brand premium capacity, the most profitable companies. At present, in China's high-end beer market, there is no one brand exclusive advantage, although imported beer has innate benefits, but for Tsingtao beer such as domestic leader, channel, brand recognition and so on, the opportunity is very obvious. Quality control resistance test in recent years, on the one hand, the domestic large-scale beer enterprise capacity scale of rapid improvement; On the other hand, beer consumption has seen a noticeable slowdown in growth, which makes the beer industry more competitive. At the same time, 2012 was affected by the macroeconomic environment, some raw material costs rose, labor costs are rising, these factors are testing the profitability of beer enterprises. How can Tsingtao beer survive in the global company's forest for 110 years, still with a passionate, vibrant new corporate image? Green Beer's corporate strategy and marketing is of course the most important, but without the most basic quality assurance, other additional work is in vain. "Quality is always the essence of Tsingtao beer, is the symbol of strength and belief in." Said Sun Mingbo, chairman of Qingdao Brewery. Brewing rice must be shelled within 3 days of fresh rice, production site brewing water every 2An hour to taste, a bottle of wine to wash 30 minutes to be qualified, the pipeline to transport wine with beer brush clean, wine bottle cap and brush bottle of water to the sommelier to check, the production of compressed air to be used for bacterial testing ... A bottle of mellow refreshing Tsingtao beer behind the harsh details that many ordinary consumers do not know. According to the reporter understand, the selection of barley and hops, Tsingtao beer more implementation of "one vote veto system" for direct brewing source of the supplier has a person responsible for one-on-one. For example, barley, first "look at the figure", to a rounded full, but also to dissolve good, even the depth of the color have standards, strict degree like the ancient Emperor chose "Imperial Concubine" the same. From the variety, planting, harvesting and transport, storage and all aspects of the strict testing procedures, once a sample unqualified, will be all shut out. If there is no strict quality assurance, can not achieve the Qingdao beer in overseas market good results. Tsingtao Beer's current sales range covers the United States, Canada and more than 80 countries and regions, is the world's most well-known and export the largest number of Chinese beer brands, and occupy the United States, Mexico and other countries in Asia's first imported beer status. 2012, Tsingtao Beer in the United States mainstream chain store sales rose 22%,wholesaleclub 20%; Australia's mainstream market overall growth of 3.9%, the two supermarket chain, one of the Coles year-on-year growth of 141%; In the 2012 Olympic Games held in the UK, Sales of Tsingtao beer grew by 30%. First-class team building foundation Chinese famous brand strategy expert Li Guangdou said: "The measure of a country's competitiveness is to see how many global brands it has, Tsingtao beer is China's most influential brand, the brand value of the green beer is becoming China's brand symbol." "No one can deny that, as the world's most famous Chinese brand and China's oldest beer company, Brand is the most important asset of Tsingtao beer, brand strength, although intangible, but not illusory." June 26 this year, "2013 China's 500 Most valuable brand list" published in Beijing, Tsingtao beer to 80.585 billion yuan brand value, again reelected the first brand of Chinese beer. Around the innovation and development and brand building, Tsingtao Beer is committed to building and cultivating three teams, that is, a wolf marketing team, world-class manufacturing team and industry-class functional team. These three teams are the key force to support the future development of Tsingtao beer, but also the core strength to build the first-class brand value of Qingdao Brewery. An excellent core team, its core is to be able to set reasonable strategic objectives, and efficient implementation. Over the past 110 years, Tsingtao Brewery step pragmatic and enterprising, change and innovation to Qingdao beer This organization is full of passion and vitality, and more crucially, change and innovation has become the basic ability of the organization, with this basic ability, Tsingtao Brewery's future is worth more anticipation.