Tui18 interview: Chen Jianjue on the reverse thinking of product architect

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Welcome to TUI18 interview, this column is sponsored by a push, dedicated to the field of Network promotion interview program. We will do our best to explore latent in the crowd of the promotion of talent, experts, they have the most valuable experience to draw out, dedicated to everyone. First of all, let us review the last issue of the guests, the last issue of the guest is Tan Ming teacher, and you share their experience in doing the station. This issue (17th phase) For everyone invited guests are 陈建 min, net name, Tmp.worldwide (China) Product architecture director, push a super moderator.

Xi-陈建: Talking about the teacher Chen, perhaps many netizens are not very familiar. But when it comes to Adriano, we must all know, then want to ask Mr. Chen, the original choice of "Ade" to do the net name, have any particular meaning?

Chen Jianjue: Oh, at that time, others call me Archimedes, primary school to the university ideas are particularly many, the theory is also particularly much! Later, the Old river, we know that people feel too long to call up tired, said it is better than the call.

Xi Rope: I heard that your career path went very smoothly, to Beijing to do product architects more than a year later, as a large company's department director, this is entirely by virtue of their own efforts or have a certain skill or opportunity ingredients in it?

Adriano (Chen Jianjue): I entered the Internet industry is very early, junior high school has started to do the station. In high school, websites have started to make small profits. The university relies on helping the enterprise to do the information system, the website. Sometimes with friends to contact the work of integrated wiring. Therefore, this aspect of the work itself has been relatively adequate.

Xi Rope: The teacher is also through his own great efforts, prepared a very sufficient AH. Especially in this highly competitive environment, it is necessary to constantly improve their ability to survive.

Tmp.worldwide is the world's largest independent recruitment advertising company, is also the United States 30 major advertising companies, the only independent recruitment advertising companies. Would it be stressful to enter such a large company?

Chen Jianjue: It's really stressful. At that time with the Old River two feel for themselves is an advantage. So he gritted his teeth. The biggest pain in the beginning is that we speak too many English words.

Xi Rope: Visible to enter large companies need to master their own many skills. What advice do you have for a professional who is ready to enter a big company or just enter a big company?

Chen Jianjue: In fact, the most important thing is a job a footprint, do not lose the original love of interconnection. Usually more with the industry to communicate with friends, you can better find suitable for their career positioning.

Then you should never see how unsatisfactory the job is in a job. It's about seeing the good in him and learning from it. My original mobile business communication work let me Yiliang, from the project manager learned the way of thinking and the solution to the problem. Learn to behave from CTO.

Xi: Yes, work is learning. Learn knowledge and learn to be human.

The quality of an architect's work determines the success or failure of the entire software development project. From here we can see the importance of the product architect, so what are the necessary conditions and factors for the position of the product architecture?

Chen Jianjue: The job of a product architect is to think things backwards. We think about the advantages of our own company, and then determine the mode of operation, functional combination of the role of the operation of the way.

Xi: Yes, the nature of each job leads to different factors.

Although Tmp.worldwide has its own independent mode of operation, but also certainly with the traditional talent sites have some similarities, so for the traditional talent site, how should the project planning?

Adriano (Chen Jianjue): In fact, TMP is currently recruiting in a very different way than the traditional, his goal is to build a corporate employer brand through creativity. The traditional talent site is actually a loss of money, take the Chinese elite, he before and after 200 million dollars sold to MONSTR. But now it is still a bad loss, the three major recruitment sites do not make money

Recruiting profitable places station is more powerful, I know a friend of the development of Qingdao, Huangdao District's recruitment site a year profit 300,000 is not a problem. So the company found that the Chinese talent of this disadvantage, decided not to consume, the Chinese elite sold. My current boss is the former vice president of the Chinese elite. We are going to start with the employer brand.

Xi-A: Can with some people who have not contacted the site of the human resources to explain briefly what is "Employer brand"?

Chen Jianjue: The Employer brand is another brand image of the enterprise. He is an important way to attract excellent employees, in fact, as we all know, Microsoft, IBM and other top 500 enterprises are all our customers.

Woo: So what is the biggest difference between an employer's brand and a personal brand?

Chen Jianjue: It's the same thing, the purpose of a personal brand is to let others know what you are worth and then have a certain influence. The employer brand is also for this, if he can create a good staff atmosphere that is bound to attract talents, and the cost will be lower oh. Imagine IBM now ask you to do a job, outside 5000 yuan, but he gave you 3000 you go?

The difference between a personal brand and an employer's brand is that one is to sell and one is to buy talent.

Woo: So does the construction of the employer brand apply to all enterprises?

Chen Jianjue: Not necessarily, if you let a company do some of the melamine activities every day. No matter how we set up the employer's brand, it won't help! But its own products in the market has a certain influence of the company, will only do the work times. In fact, Google's corporate catering culture, Ali's Sohu culture is to do the employer brand set up work.

Xi-A: So, the premise of the employer brand building is that the employer (enterprise) itself must have a certain influence is it?

Chen Jianjue: Well, yes! But it is not possible to promote corporate branding through employer branding.

Xi-Cable: To do a good job in the employer brand must first good corporate image.

In addition to product architecture and employer branding, Mr. Chen is also an expert in network promotion. So the teacher told us how you do network promotion.

Adriano (Chen Jianjue): This is really laughed at, my network promotion is also a division in Giang. In fact, my network promotion work is more focus.

First, the site to do a good job, meta do, navigation well, that is, I said the internal strength. High-quality friendship connection, very important. I have developed a project in our technical team, at the same time control Sina, Sohu and other 4,000 blog posts. For example, we have an article called: what is the Employer brand, the software will automatically upset the title, and released.

There are a few more software to do this kind of thing. For example, our editors will be posting everywhere, and the posts will follow a small point "." No one knows the time of the hair. Administrators can not control. But we can periodically change the system to specify the path, so that the small "." Into

In fact, these several functions used more.

Xi Rope: The previous talk about the traditional talent site project planning, since talked about the network promotion, then the teacher for the traditional talent of the Web site in the promotion of the network has any unique insights?

Adriano (Chen Jianjue): In fact, the traditional talent site three, has done very well, is that they spend money to the network recruitment of such things to the ripening. It's just that they overlook the need for regional recruiting so that they don't feel enough. If it is a regional recruitment site to do a basic local SEO at the same time, the best way to promote is out of the office, directly side of the business, side publicity. Side sales, side publicity, if the local do not be too stubborn network promotion! can be appropriate to add publicity, in fact, the advantage of the regional site is that you put up a website, the enterprise will not have many questions about you, you can do something profitable. But you need to meet the needs of your users: recruit people. I'm an action guy, and I might not think the same thing. People like to do things on the internet well enough, and I like to put things into the ladder-style. The demand of local stations is still more clear, if there are competitors in the local, it can not be afraid. Bingshu also said: to an enemy hundred Youdao, surprise, war it unprepared. Find the opponent's soft rib depth excavation can be.

Xi-Cord: different ways of the effect of the natural is not the same. It is true that the website needs to satisfy the customer's need.

In recent times, in the push of a forum many netizens are complaining in the network promotion confused, because did not find the appropriate promotion method, always wasting time without what effect. For enterprises or individuals, how to find the most suitable for their own promotion methods?

Chen Jianjue: Actually, you're asking a very good question. This question is a bit like: I always can not find a suitable job, feel unable to fully play their own, what should I do? Network promotion many times is a meticulous work, I saw Lao summed up a list:

Found that there are a lot of things people have to do fine, to explore, but for us, we should find the right positioning. What is your position in the job? Like I am a product structure, then marketing this piece I have a little bit, I can use the software to help me to do online marketing such things. I can also bury a few of my products can be operating points to the team dedicated to write software colleagues to do. If you can't find a location it's easy to get lost and lost in every marketing technique. I have seen many people, infatuated with a variety of propaganda tips, but often ignore the nature of marketing, not to summarize themselves. So I suggest that you push a little more, question and answer columns, more help novice, more summary.

XI: Find out that the teacher's thinking can always be linked to the "work" Ah.

The teacher is also we push a forum senior super Moderator, so if you will push a more than a large family, you think you are in the role of what?

Chen Jianjue: How do you say that? At that time together to create a push, I and Giang also chat very congenial. Later, the old river called me and old Duan said want to organize a community, to the public to publicize the knowledge of network marketing. In fact, I was holding the mentality of learning. If you ask me when I am happiest in Beijing, it is to be able to move with the old senators and the new people. Although I have been busy with my work recently, I feel like I'm leaving.

My role is: Assistant! Push a team of assistants. From learning to a change in the assistant, I hope to be able to provide more help.

Xi rope: In fact, each of us is a push to help people, help themselves. OK, next we look forward to the interactive link, and you will have 10 minutes to interact with teacher de.

User questions: How to promote the site most effective ah?

Chen Jianjue: It depends on your product. If you are information station, then the best promotion is definitely a wide cloth connection, if you are a SNS that the best promotion, is the virus marketing.

User: What about the admissions station?

Chen Jianjue: If you have money, BD bidding effect is good! If there is no money, we should make full use of Word-of-mouth marketing, and can do some video sharing out, strengthen the effect of word-of-mouth marketing. Because everybody likes to share the video material, the effect is very good.

User question: How to optimize the website of Flash?

Chen Jianjue: Flash website What do you want to optimize? If it is SEO, I can only say, can try to add some station in the station navigation, or search will not be found you.

User questions: How to do the industry's platform?

Chen Jianjue: Industry platform, to make full use of the long tail do network marketing and promotion, such as your station is to do Java, then on Spring, business, session management, tricky Java problem ah, and so on. Let others must know, engage in this industry on this station, as for the long tail there are several ways to learn from:

1, the establishment of a good community atmosphere, there are problems must reach, the time is long, the industry's various strange problems are only in your station can search.

2, if the technology allows, the establishment of spiders, capture industry information. Strengthen the long tail, the effect.

User questions: How to promote Taobao products?

Chen Jianjue: Taobao goods, the first to do is of course Taobao station optimization. This has a lot of tricks: first change the name of the object is easy to search. Then is the result of recent festivals, my university a Valentine's Day seven days on Taobao to make more than 4,000.

If you have some money, you can use the ads offered by Taobao. Effect better. When the interior does not use Taobao things can be considered out of Taobao to do marketing publicity.

User questions: Website Traffic suddenly went up, if it is a malicious brush, how to solve?

Adriano (Chen Jianjue): If you're sure someone else is in the brush. Our approach is to add Apache processing static requests in the front section and do a good job caching! In general, his desktop traffic will not be larger than mine. can also be directly shielded IP, or from the code layer do a good job IP filtering!

Basically the room has a good firewall, this can be handed over to the computer room to solve. We haven't had a situation like this yet!

Xi ' An: OK, today's interview is over here, thank you so much for your teacher to share this knowledge, and thank you for your attention to push an interview. Thank you, Mr. Ade. If you have any ideas or suggestions for this interview or seek cooperation, please contact qq:742928147. If you would like to communicate with guests face-to-face, please add the interview group: 25166036.