Tumble should be more tolerant and less attacking

The barrage of attacks came after the news that the handle had withdrawn the IPO application. Objectively speaking, in the whole capital of winter this big environment, the barbaric development of group buying industry tumble is also a matter of course. Think of that year, the four major portal bloodshed is also controversial, today, the four major portals healthy and orderly development. Therefore, I think, for tumble group purchase, we should be more tolerant and support, less attack.





right now, a lot of media are singing in decline group buying, think the domestic group buying industry Grand. In fact, buy this business model, has its value, is the so-called existence is reasonable. To be precise, users and capital have recognized the value of the business model I write.





last November, the originator of Groupon in http://www.aliyun.com/zixun/aggregation/35223.html "> Nasdaq, the successful listing, which is the capital market to buy industry recognition of the certification." In China, group buying enterprises are also favored by the capital. It is understood that the handle network has been completed by the financing of the tricycle, a total amount of 166 million U.S. dollars. At the beginning of last year, the largest amount of funding amounted to $111 million trillion, almost a new round of financing for the combined peer financing.





Perhaps many people think that the handle network IPO has been broken, this is a false statement. News from the foreign media said that the handle net voluntarily withdrew the IPO application, rather than the IPO failed. If the handle has not been maliciously vilified by rivals, it may have been listed before Groupon. This, the circle of people understand. As a matter of fact, the reason why the handle net withdraws the IPO application is very simple. In the capital of winter, handle online market valuations will be low, without lack of funds in the case of bleeding is not a wise choice.





of course, handle network in the development process through a detour. As with other electric business models, users are also the key resource for the development of group buying industry. To this end, the major group buying sites are crazy to rob users of resources, and constantly refresh the product discounts to buy users to win the "magic weapon." In such an environment, handle constantly hit the money to promote the user, quickly set up a separate station in various places. In just over a year's time, the handle net has become one of the largest group buying websites in mainland China: The number of registered users has exceeded 30 million, the daily average visit was nearly tens of millions, 2011 turnover of more than 1.6 billion yuan, consecutive months to 100% of the monthly growth rate.





Objectively speaking, this expansion of the handle net is a bit crazy and irrational. However, in other group buying site crazy burning money to rob users of the market environment, handle nets this seemingly radical expansion strategy, more is the situation. The latest data show that the handle net month turnover has been around 300 million yuan, and climbed to a new level, which is the market for group buying model recognition of the best proof.





In addition, handle network marriage Jing Dong, it can be said that the industry to buy this business model recognition. News from the media said that the handle network and Jingdong Mall on the purchase of business cooperation to reach agreement on the news less than half a month, the two sides have completed the background, including technical and business aspects of seamless docking, in the Jingdong Mall group buying channel has been on line with a variety of handle network to provide a single product Handle network once again leading peers will be the platform of Group buying operation mode in the landing level to advance a big step.





is obvious, handle net current this kind of electronic commerce mode, not only got the user's approbation, also got the colleague's approval. Admittedly, to handle as the representative of the group buying enterprises in the development process there are many problems, this is actually any enterprise is inevitable. At present, the group buying industry has gone out of the barbaric development of the vicious circle, into a rational stage of development. Therefore, for the tumble group buying industry, we should be more tolerant and support, less attack and saliva.