Turbulent mobile phone rings: What's the matter with Nokia and BlackBerry?

"TechWeb reported September 23, according to foreign media reports, the BlackBerry Company issued a notice, said it has been with the Fairfax Financial led the consortium signed a letter of intent, the latter bid for 9 U.S. dollars per share, the total price of 4.7 billion U.S. dollars. At this point, the ultimate ownership of the BlackBerry company settled. The former handset giant did not escape the takeover at last. Interestingly, at the beginning of this month, Microsoft just announced the acquisition of Nokia mobile phone business. If you go back, there are 2011 years of Google 12.5 billion dollars to buy Motorola Mobile. Nokia and BlackBerry, the two companies that once dominated the mobile phone market, have finally fallen to the feet of Apple and Google. After a sigh of wonder, what is going on with Nokia and BlackBerry. With a huge market share, brand influence, and even for a long time the user loyalty is far more than other brands of Nokia, BlackBerry can be said to get the smartphone and even mobile internet era "ticket." But it was completely defeated by the 2007-year-old iOS (also called the iphone OS) and Android. Behind their "death", it is worth thinking about why the giant mobile phone giants that once had the power to kill are the "nobodies" to be crushed. "Chronic death" of the BlackBerry, Nokia even if Microsoft buys Nokia sensation the world, the BlackBerry sale also successfully boarded the major technology media headlines, but both of these deals are expected, the two former mobile phone giants in recent years has been a weakness. When Elopchen, president of Microsoft Business, was CEO of Nokia, it was dubbed as a spy and undercover. The decision to take office also makes one wonder whether Elop planned to sell Nokia to Microsoft from the start. In the whole process of Nokia's "chronic death", several decisions are worth noting. 1. Shutting down the Symbian OS business is undeniable, and Symbian OS business does become nearly twilight with the rise of Android and iOS. But at that time it is still the important profit component of Nokia. At the same time, the Symbian OS should play a role in the transition as smartphones become increasingly mainstream. Most importantly, Nokia is still in the market leadership position before the arrival of Elop. Intelligent Symbian OS and feature machines have few rivals. It all changed after the September 21, 2010 Elop Airborne Nokia CEO. At the end of 2012, Nokia renounced the Symbian brand. In the six months since the Symbian brand was abandoned, Nokia decided to abandon Symbian OS system development. This January 24, Nokia officially announced that it would no longer release handsets based on Symbian OS. At this point, with countless users of the intelligent system Symbian OS began to exit the stage of history. But if we set the time for 2010, it's not a shame, because when Symbian OS went downhill, ConnaughtKIA has been developing its own new nuclear--meego. But what is not expected is that Meego is a flash in the pan. 2. Give up the research and development of Meego if the Symbian OS is predictable and psychologically ready to go, abandoning Meego's decision is obviously confusing. The operating system, initially dominated by Nokia and Intel, was hailed as a secret weapon by Nokia. Was once seen as a new operating system that competes with Android and iOS. The first product to carry Meego system-Nokia N9 also received the outside world acclaim. No one can think that this is the swan song of Meego. Just less than a year after its release, Nokia announced it was abandoning its research and development of Meego. It's not like Nokia's style. Nokia has been in control of the operating system, and the successive abandonment of Symbian OS and Meego means Nokia has abandoned its control of the ecosystem. Even Nokia in the 2010-2011 is hard to imagine. The final outcome of Nokia and Microsoft's attitude after switching to the Windows Phone camp proved that it was not a decision that was right enough. 3. Research and development and only develop Windows Phone products give up Symbian OS, Meego, all bets on Microsoft and Windows Phone, which is Nokia in February 2011 for their choice of the future. And at that point, if Nokia chooses Android, will the market now show another? We will never know the answer to this question. But what is known is that after making this choice, Nokia no longer controls the entire industry chain. This is what we see from Microsoft's problematic operating system and all sorts of incredible upgrades, and even if the problem goes on, Nokia can only do what it can to weaken the seriousness of the problem. Three of decisions have built the outcome of Nokia's takeover by Microsoft. In fact, after three decisions, the Nokia handset business was acquired by Microsoft is already a matter of time. Unlike Nokia, BlackBerry has never been a mainstream in the country. So the fall in domestic BlackBerry is not as much a concern as Nokia. But being associated with Nokia can explain a lot of problems. The fall of the BlackBerry means that business smartphones also need to be entertained if Nokia represents a feature machine and a less entertaining smartphone will not be favored by the market. Thanks to its security advantages, BlackBerry has an overwhelming advantage in the North American market for corporate mobile phone markets. But even so, there is no war more entertaining for the iphone and Android. The BlackBerry also accelerated its demise after the latter's security performance increased. You rarely see individual users buying blackberries, which is a huge problem. When smartphones begin to take the place of being part of People's daily lives, the BlackBerry, which is still focused on business, has no good ending. Nokia, BlackBerry, "ignore" the smart and mobile internet is whatThe mobile giant, which made it three years ago, has fallen into the position of being bought? As the originator of smartphones, Nokia and BlackBerry have not seen the future of smartphones. When the iphone turned out, BlackBerry and Nokia were at their peak. The aura of success has made them lose control of the trend accurately. If you summarize what revolutionary changes have been made in the iphone for six years, touch operations, app stores, unified experience, and entertainment. May be regarded as the cornerstone of success. Take a closer look, aside from one of these, does it apply to Symbian OS or BlackBerry OS? Yes, the iphone has never really changed, and the difference is that it pursues an extreme. Nokia and the BlackBerry did not continue to focus on the experience. Another reason is the advent of intelligent and mobile internet, allowing smartphones to evolve from individual devices to "complex", with more and more features on the iphone or Android phones, in addition to basic communications. We may be talking about the interrelationship between the two concepts of intelligence and mobile Internet, but these two concepts combine to make a mobile phone a universal device, and if you can't provide a matching function, it will be eliminated by the market. When it comes to the fall of Nokia and BlackBerry, we have to talk about a seemingly vague concept-the ecosystem. In the era of Nokia and BlackBerry Kings, capturing offline sales channels, owning production lines, and enriching their own product lines can form their own ecosystems, and if it is called smartphone 1.0, Apple and Google are the 2.0 versions of the ecosystem. One easy factor here is the power of the operating system and the App Store. In this regard, Nokia and BlackBerry's weakness is rapidly expanding. "GAM" The big three compete for the future today, the smartphone pattern is likely to be determined by G (Google), A (Apple), M (Microsoft). They control their ecosystems. Perhaps Microsoft's Windows Phone is still hard to compete with Google's Android and Apple's iOS, but Microsoft has an overwhelming market share on the desktop, and it's not impossible to pick up Windows Phone's own product if it works well. As for iOS and Android, they are now the undisputed overlord of the smartphone world. Both now have an increasingly mature ecosystem, and, even more estimable, Apple and Google still have a keen insight into the market. Nokia and BlackBerry have also been so, accurate understanding of user preferences, timely introduction of eye-catching products and new features. And then they lost that ability, and maybe that's why Nokia and the BlackBerry fell.