Turn off the most annoying key--jobs

     Guide jobs used to "Jobs biography" in the Readme: " " > I'd like to think that when a person dies, something still exists. On the other hand, however, it may be like a switch. > He said PA "

The toaster philosophy is one of the most important philosophies of jobs when it comes to making products, and it's also an important point in the training of product managers in micro-innovation.

To say Jobs ' favorite product, that's the toaster. The core of this philosophy is minimalism, the toaster is actually a very simple product, a key, you just click, you work.

But what jobs hates most is to open the key, once, in his biography of Jobs: I would like to think that something may still exist after one dies. But on the other hand, it might be like a switch. He said, "" snap ! and then you're gone. So maybe that's why I never like to add a switch to Apple products.

Using an apple notebook, the best experience is to put the notebook together, automatically standby. But with the ThinkPad, you need to sleep first, but the computer will automatically restart after a slight vibration, or even become very hot, the battery is depleted. I once asked a ThinkPad executive, why can't you do the simple experience of "close the computer and standby"?

They say it's hard, the hardest is not technology, and the hardest part is how you view the user experience. Look at how jobs killed the computer to "open the key" and put it to the extreme.

1, jobs will be a small user pain point as a strategic focus. Jobs thought it was not necessary to shut down the machine and make users unhappy. His first attempt to eliminate the "power button" was the IPod product. Since then, most of Apple's products have tried to avoid letting users shut down.

2, Apple found this pain point, not a little, but to do it to the extreme. The most important thing is energy-saving, the Macbook has been doing a good job, the default 15 minutes from the shutdown screen, hard drive until hibernation, the power is low enough to be ignored. Then hover the mouse and the computer will be ready for use. It is said that the gap between the taps will cut the keyboard circuit to save energy. Not to mention the power-saving tricks of the CPU, motherboard, and memory.

3, jobs will be the user "open the key" of the need to do a deep deep excavation. The Kings Lion operating system adds a new feature to computers equipped with solid-state drives--power Nap, which allows laptops to perform data updates such as receiving mail, data synchronization, time Machine backups, and so on in extremely low-power sleep situations. Starting with OS X Mavericks, Apple has set the power button short by default to sleep. This may imply that you can use a Macbook like an iPhone--click the lock screen and click Light.

If you're a weak innovator, look at how jobs killed the "open key", what can you do to get rid of your product?

= = Jobs Division Line:

Source: Xu Fan Grass

Two days ago a friend asked me out to dinner, and I hastened to the end of a set of Diablo 3: The sickle of the soul, closed the Macbook Pro and got out of the house. A friend casually asked: "You do not turn off the computer?" I told him that I had not had my Macbook pro for four years (except for special cases).

After I joined Apple, I bought my first MBP in 2010, then turned around and asked my colleagues how to shut down. As a result, he shook his head and turned away. I found here that the shutdown behavior is seriously despised.

I hastened to ask a few colleagues around, what is wrong with the shutdown? Their answer is: Who shutdown ah, no need, apple in the notebook products spent a lot of energy, is to allow users to close the computer to go.

Jobs was a man who hated the "power button" switch. From the point of view of the minimalist design and excellent user experience of the product, he thinks that shutting down is not necessary and will make the user unhappy.

His first attempt to eliminate the "power button" was the IPod product. Since then, most of Apple's products have tried to avoid letting users shut down. Think about your iPhone or iPad, most of which are on standby rather than completely shut down. Users can "wake up" any time they want.

The IPhone button is called the "sleep/wake" key, and the Macbook Air's power button is also set to Hibernate, and the IMac's power button is hidden behind the machine and the bottom shell seamless for fear that you will find it. An electronic product requires users to worry about switching machines every day, so the user experience is really not good enough.

Steve Jobs said there was absolutely no need to set up a process like this: press down--wait for the shutdown--goodbye. Apple has been constantly improving its laptops as the IPhone and other products are fully implemented.

The Macbook has been doing a good job of energy saving, the default 15 minutes from the shutdown screen, hard drive until hibernation, the power is low enough to be ignored. Then hover the mouse and the computer will be ready for use.

OS X's energy-saving performance is so good thanks to the combination of soft and hard, it is said that the gap between the taps will be the keyboard circuit cut off to save energy. Not to mention the power-saving tricks of the CPU, motherboard, and memory.

The Kings Lion operating system adds a new feature to computers equipped with solid-state drives--power Nap, which allows laptops to perform data updates such as receiving mail, data synchronization, time Machine backups, and so on in extremely low-power sleep situations.

Starting with OS X Mavericks, Apple has set the power button short by default to sleep. This may imply that you can use a Macbook like an iPhone--click the lock screen and click Light.

A large part of the user's shutdown habits are developed by the Windows operating system. It is widely accepted that Windows has been open to slow down the system. In fact, Microsoft has been in the Windows system has realized the function of the notebook lid dormancy, unfortunately, by the manufacturers of hardware compatibility problems in the early days often a small problem, let me such a user has a psychological shadow.

Close the lid and leave it looks handsome, only a few hours back. The documentation is also lost. It is estimated that Win 8 has improved dramatically ...

There are also some users who are worried about the opportunity to make hardware obsolete. At present, the user about an average of 3 years to change the electricity, the hardware has not yet to wait for aging, you have been eliminated. For the past four years, this is my third MBP.

Do you remember the end of Steve Jobs's interpretation of the idea of jobs ' aversion to shutting down from another level, and did you turn off the plane the day he died? Reading this story, you may understand why you should not turn off the computer.